Skip to Content

Small Business Owners reveal most Profitable Marketing Tactics

Almost three quarters of SMEs say face-to-face marketing wins them new business, making it the most popular promotional channel according to a new online survey.

  • Face-to-face marketing is the most lucrative promotional channel, according to small business owners.
  • Embracing the power of online, with a huge 67% of SMEs citing this as a marketing channel that wins them business.
  • Dark horse of this race, seizing the third spot when it came to the most profitable marketing tactics.
  • A study on the most popular marketing tactics has found that a good old-fashioned one-on-one beats new age marketing platforms any day.
  • The research, conducted by Display Wizard, follows the Santander Corporate and Commercial 2015 Business Growth Survey, which revealed that SMEs are looking forward to a 37% increase in turnover during the next five years.
  • 10,000 business owners were asked which promotional channels win them business, and a massive 71% of all respondents revealed that face-to-face marketing makes them money.

If it ain’t broke

  • The online survey shed light on the popularity of traditional networking – a format that appears to have stood the test of time with small business owners.
  • With an incredible 71% of SMEs endorsing the efficacy of this age-old tactic, the results of the study suggest modern marketing channels are struggling to compete with the primal power of face to face exchanges.

The Google gravy train

  • Unsurprisingly, online marketing come in a close second – bringing in a sizeable 67% of the overall SME vote.
  • Thanks to a breadth of available strategies and an impressive ROI, online marketing is one of the most popular advertising channels – especially with Generation Y’s entrepreneurs 83% of the whom use digital tactics to win new business.

The ex(periential) factor

  • Experiential marketing is fast becoming a favourite promotional channel – with a substantial 38% of business owners surveyed revealing that attending events wins them business.
  • Female entrepreneurs in particular swear by event marketing as a means of finding new customers and clients, as almost 50% of female business owners surveyed gave their vote to this tactics.
  • Bringing together the unique benefits of face-to-face, print media and social media marketing, events are the multipurpose marketing tactics taking the small business world by storm.
  • In light of this increasing popularity, it looks like small businesses are stepping up their event marketing budgets – with 34% of SMEs revealing that they plan to up their investment this marketing channel in 2016, 10% of whom will increase events budgets by 50%.

Some industry professionals have had their say on why events are fast becoming a popular marketing tactics:

What makes event marketing such a powerful channel? For me, it’s the impact of conveying enthusiasm and expertise. A strong combination. – Alastair Humphreys, Motivational Speaker and Adventurer.

Events are a huge marketing opportunity because they can cast a wide net across attendees who may be attracted for many reasons, be it entertainment, education, networking, or career prospects. Your product can then be presented to a captive, targeted, engaged audience and the brand will become synonymous with the success of the event. – Elliott Clarke, Clear and Loud PA Hire.

Events are a really great way to share key information, meet other people (which is often missed in digital world) and focus the mind for the day. – Lynsey Sweales, SocialB.

Honourable mentions

  • Other popular channels backed in the survey included print media and radio – scooping 34% and 19% of the SME vote, respectively – suggesting that some of history’s most prominent advertising strategies have secured a place in the modern marketing toolbox.
  • A number of the survey’s respondents gave honourable mentions to other lead generation tactics they felt deserved a shout-out – with popular answers including referrals and good old-fashioned word of mouth.
  • Across the boards, SMEs have endorsed marketing tactics founded on candid communication – with expressed support for the channels which revolve around direct contact, personal connections and a reputation for superior service.

Survey breakdown

Which marketing channels won SMEs business in 2015?

  • Face to face networking – 71%
  • Online marketing – 66.7%
  • Events – 38.4%
  • Print media – 34.1%
  • Radio – 18.8%
  • Other – 2.9%

Source from DisplayWizard

    Ads Blocker Image Powered by Code Help Pro

    It looks like you are using an adblocker.

    Ads keep our content free. Please consider supporting us by allowing ads on