The world of search engine optimization is wild and fast, which can make it tough to keep track of what to do and what not to do. How do you correctly optimize your website? How do you get your site to appear in Google and Bing search result? How do you tell who’s visiting your site? We answer all these questions and more in this SEO edition of “Do This, Not That!”
Do: The basics of SEO including getting listed in local listings with GetListed.org and creating valuable content.
Don’t: Don’t assume SEO is a waste of time. 33% of traffic from Google’s organic search results go to the first site listed.
Do: Optimize your site for visitors and mobile user! According to Google, “”One key element of creating a successful site is … to concentrate on delivering the best possible experience for your visitor.”
Don’t: Optimize your site just for search engines. Your site should be optimized first and foremost for visitors and second for search engines.
Do: Write naturally and in a relatable tone on your blog/website. Easy-to-read content is great to share and sharing is caring.
Don’t: Stuff every sentence with keywords. Nobody wants to read keyword, key word, keywords, key-word jammed sentences.
Do: Create valuable, sharable content. Great content will help you get better backlinks! Google advises. “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community”
Don’t: Buy links now or ever. You could face the swift, painful hand of Google in the form of a penalty. Matt Cutts, Head of Google WebSpam says, “That’s a really bad long-term strategy.”
Do: Get links from high quality, relevant sites that link back to your site. Amazing content gets amazing links. According to an infographic by Brafton, 92% of marketers believe that content creation is either “very” or “somewhat” effective for SEO.
Don’t: Use links from unrelated, low quality or spammy sites. Google, once again, will find out and can hit you with a Google Penalty.
Do: Set up Google Webmaster Tools to keep track of all vital info for your site. Google Webmasters advises, “You want to be found on the web. We want to help.”
Don’t: Set it and forget it! Updating your Google Webmaster Tools on a regular basis is a great way to get all your vital info, stats, errors and messages from Google.