The European Gaming and Betting Association (EGBA) is a trade association based in Brussels that represents all the online gambling and betting operators excelling their game in the online gambling industry.
The association takes upon itself the responsibility to supervise and regulate the online gambling market providing consumer protection promoting a thriving environment on the web.
About Safer Internet Day
Safer Internet Day is an initiative taken by the European government in order to promote a healthier environment on the web for all ages and kinds with a focus on safeguarding minors and waved the flag of safeguarding citizens nationwide.
The EGBA partnered up supporting the same cause of responsible and conscious gambling habits. So this initiative is to ensure the safety and security of the 16 million citizens of Europe engaging regularly in online gambling activities.
How Does EGBA Support Safer Internet Day
EGBA is committed to creating a safer environment on the web and to serve the purpose it has been working on forming an innovative code of conduct related to conscious advertising of gambling sources including EU casino sites and sports portals accepting European customers. The code involves measures taken to support responsible advertising. Companies that are related to it are subjected to abide by these rules both in cases of the ones on mainstream media and on social media (also the one regarding safeguarding minor audiences).
The members of the EGBA are subjected to individually promote the terms of safer online gambling, the purpose behind it, usage of safer gambling tools, and the way the same post can be in support of customer self-exclusion. The EGBA is planning for publishing the first sustainability report which is meant to display the efforts shown by the members in preaching safer online gambling with complete transparency and is expected to spend in the foundation of their motivation.
The Annual Safer Gambling Day is celebrated and organized by EGBA to showcase their efforts made for raising awareness regarding mindful gambling activity. The current year will witness the same event taking place in the autumn in coordination with various other events across the European continent.
Responsible consumption of data is also a part of creating a secure environment for online gambling. Hence, in order to encourage the same industry to adapt to the general data protection regulation with utter importance, the improved draft of the code of conduct was launched.
Recent times have witnessed the EGBA encouraging the City of University London to authorize a study about the adaptation of European Commission recommendation on consumer safeguarding guidelines for punters gambling online, which includes protection of the minors as a major part. The study derived to the conclusion that just a single EU member state successfully implemented the recommended rules but the protection measures directed towards the consumers are still on hold by the other state members’ regulations. The EGBA pointed out practical measures to meet the gaps of consumer protection and ensure the citizens of their protection when it comes to online gambling activities, according to what is stated in the recent policies.
Additionally, the members of the Association have successfully implemented the measures from the CEN workshop agreement on the basis of conscious remote gambling methods including the ones aimed at the importance of age verification in order to protect underage gamblers. To meet the same purpose a variety of digital tools are being recognized and implemented that includes electronic identification, information exchange mechanism, and automatic verification of age.
Almost all countries have this one common law that is to protect underage gamblers and hence the focus never distracts from it. It is one of the basics for the sake of the promotion of safer internet space for all citizens. In case any underage gambler tries to register and get access successfully in spite of all the measures that have been activated, on finding out about the situation, the operators have the right to put a ban on the account of the minor.
The collective effort of the government, as well as the European Gaming and Betting Association, is working for a greater cause that goes beyond just entertainment inclining more towards the well-being. More than just raising awareness it assures people of the protection they are under and the vigilance of the government to keep them safe.
With UKGC supported schemes such as GamStop, GamCare, or GamBan, the majority of popular casinos are putting in extra effort to abide by the policies of Responsible Gambling. They have been putting in checks to curb underage gambling. Even popular football clubs with mass appeal have been partnering with UKGC to avoid advertisements that could mislead youngsters into illegal gambling. Clubs such as Arsenal, Norwich City, Nottingham Forest, Manchester City, etc have come forward in such public awareness campaigns.