Want your app to transform your business? Here’s how consumers will use it and expect it to work. Consumer users will abandon an app and a brand, sometimes forever, if it doesn’t load in 6 seconds.
No app feature drives brand loyalty like ease of use.
79% – Easy-to-use features
69% – Security
26% – Recommendation by social network
Features business apps get right – Most consumers say businesses get ease of use right.
81% – Ease of use
80% – Load time
73% – Security
61% – Cool factor
Top 5 types of business apps – Most consumers say financial apps are their favorite.
Recent uses of apps – Although most still use apps for email.
70% – Accessed personal email
49% – Banking transaction
48% – Updated social status
14% – Made purchase
Most likely uses of apps – More consumers are planning to use apps for important government tasks.
70% – Renew driver’s license
67% – Pay taxes
66% – Renew passport
66% – Apply for government licenses
