The Power of SMS Marketing

– 29% of tweets are read.
– 12% of Facebook posts are read.
– 98% of text messages are read.
– 20% of emails are opened.

– Mobile phone users have their phone within an arm’s reach 14 hours per day.

– SMS marketing campaigns are opted out less than 5% of the time.

– The average person looks at their phones 150 times per day.

– 70% of Americans would like to receive mobile coupons from their favorite businesses.

– SMS coupons are 10 times more likely to be redeemed and shared than mail or newspaper coupons.

– 22% of mobile coupons are shared with at least 1 friend.

– 75% of people prefer receiving ads via SMS.

– SMS is the most effective marketing medium for sparking consumer action.

– 15% of people prefer receiving ads mobile internet.

– 10% of people prefer receiving ads via mobile apps.

– The average response time for a text message is 90 sec.

– The average response time for an email 2.5 days.

– 83% of people receiving mobile coupons would like 2 messages per month.

Published by Thomas Apel

, a dynamic and self-motivated information technology architect, with a thorough knowledge of all facets pertaining to system and network infrastructure design, implementation and administration. I enjoy the technical writing process and answering readers' comments included.