Tackling Clinical Trial Data Overload with Data Lakes and Machine Learning

As clinical trial complexity increases, trial sizes grow, and data variety and volume explode, this problem is only growing worse. For sponsors and CROs who are experiencing this challenge, within and across studies, a clinical data and analytics hub built on big data, data lake architecture offers great promise.

Tackling Clinical Trial Data Overload with Data Lakes and Machine Learning
Tackling Clinical Trial Data Overload with Data Lakes and Machine Learning

This article explores how a data lake, enabled by AI and ML, can be used to ingest, aggregate, standardize and provide secure data access and the value it can deliver in reducing risk and driving efficiency, speed and cost savings.
Continue reading “Tackling Clinical Trial Data Overload with Data Lakes and Machine Learning”

Deploying Effective Microsegmentation To Protect Connected Devices

The volume and severity of cybersecurity threats against your network are increasing. Key incentives fueling these attacks include the exfiltration of personal data, trade secrets, valuable research data, and other confidential information that can be sold or traded on the black market. Commandeering systems for ransom or disrupting services to tarnish an organization’s reputation to elicit competitive outcomes can also be motivators. Beyond a highly organized framework of cybercriminals, governments have also entered the fray to advance political agendas or inflict cyberterrorism.
Continue reading “Deploying Effective Microsegmentation To Protect Connected Devices”

Performance and Intelligence: Delivering Digital Experiences at Scale

When you’re responsible for managing one or many large digital properties, your primary concerns are usually:

  • Are all your sites up and available?
  • Are they secure?
  • Are they performing as well as your audiences expect?

You need a platform that can both perform at scale and maintain performance as you scale. More importantly, you need a platform that is flexible enough to adapt to the changing digital experience needs and expectations of your company and customers, but also stable and secure enough to deliver those experiences seamlessly.

Performance and Intelligence: Delivering Digital Experiences at Scale
Performance and Intelligence: Delivering Digital Experiences at Scale

This article will guide you through the specific technical and organizational features you should look for when evaluating digital experience platforms.
Continue reading “Performance and Intelligence: Delivering Digital Experiences at Scale”

Eliminating Friction in the Marketing Funnel

This article highlights the key findings from a wider study conducted by GetResponse and Demand Metric to establish common points of friction in the marketing funnel. “Friction” in the funnel exists in almost every organization and hinders or obstructs leads from flowing seamlessly from one funnel section to another.

Eliminating Friction in the Marketing Funnel
Eliminating Friction in the Marketing Funnel

GetResponse partnered with Demand Metric to better understand the current state of the marketing funnel and which stages friction most commonly occurs.

Uncover the key findings from the study, as well as find out four key action steps to help you gain a continuous flow in your marketing funnel.
Continue reading “Eliminating Friction in the Marketing Funnel”

The Future of Fundraising: Destroying Data Silos and Delivering Exceptional Donor Experience

We are in the middle of a digital revolution and if charities and fundraising organizations want to continue attracting donations they need to act now to keep up.

Consumer behavior is changing and these changes are coming from how we use technology. Digital titans, the companies we use every day for shopping, entertainment and banking are using personalization, artificial intelligence and machine learning to gain insight into their customers and deliver experiences that keep customers engaged and happy.

The Future of Fundraising: Destroying Data Silos and Delivering Exceptional Donor Experience
The Future of Fundraising: Destroying Data Silos and Delivering Exceptional Donor Experience

This guide explains how you can better enhance your technology to optimize your data, increase digital engagement and attract more donations. Including: