Top 20 Reasons Why Startups Fail

No market need: Startups succeed because they are solving a particular problems users are experiencing.

Run out of cash: Startups can run out of cash not just when they are underfunded, but when they receive too much and spend recklessly.

Not the right team: Lack of motivation, expertise or common vision can all contribute to a startup’s undoing.

Get outcompeted: A combination of details, such as expertise, motivation or funding can lead to one startup outcompeting another.

Pricing / Cost issues: Some startups develop a great, but costly product, leading to underperformance in sales and revenue.
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2016 Gartner Predictions: Excellent Customer Experiences Hinge on Continuous Digital Experiences

Product managers need answers to questions on how they should plan their next product or service portfolio and what type of experiences users are expecting in the near future. What we do know is that the customer experience (CX) will become the new battleground for providers. Supplying a customer experience that is superior to your competitors will be key, and the enablers for a superior experience will hinge on creating seamless and continuous digital experiences. The users are at the heart of the shift toward the CX. They are demanding new experiences and expecting to be able to use myriad devices, wearables and apps — and, in some instances, connected-home solutions that connect and seamlessly talk to one another. In 2016 Gartner Predictions report, Gartner reveals key findings and recommendations, and why product managers should focus on value and integrated experience they bring to users, rather than the technology involved.
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Ask the Expert: Social Media and Lead Generation Rountable

What social channel works best for lead generation?

Although many think that Facebook is a terrific platform to build a strong community of fans, it’s even more powerful when you turn your raving fans into quality leads that you can communicate with and build a relationship with outside of Facebook.
– Amy Porterfield, Social Media Strategist

At Social Media Examiner, we’ve found that LinkedIn has the highest conversion rate, but Facebook delivers a higher quantity of leads for us. We have a much larger fan base on Facebook (192,000+) compared to LinkedIn (11,000+), and have multiple dedicated staff manning our Facebook account.
– Michael Stelzner, CEO and Founder, Social Media Examiner
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Top Social Media Strategies for Improving Lead Generation

Tapping into social media can transform lead generation efforts from “meh” to “Whoa!”. However, social has become more complicated in recent years. This article will show you:

  • How social marketing is shifting toward peer-to-peer influence marketing and away from company-to-buyer marketing.
  • How social sharing amplifies lead generation — and how to get audience to share
  • The particular advantages and best practices for Facebook, Twitter, LinkedIn, Google+, and SlideShare
  • The key social components of successful lead-gen strategy

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15 Landing Page Ideas to Inspire Next Campaigns

Coming up with landing page ideas that will help convert visitors into customers can be a lot more difficult than it sounds. After all, small changes often mean small results. If you want to land the big fish, you’ve got to radically rethink landing pages. In this guide, we’ll share 15 inspiring landing page ideas for your own landing pages, as well as examples of how to apply these ideas based on real, successful landing pages from around the web.

  • How to strike a balance between copy and visual assets
  • When to use facts and figures
  • How to promote the credibility of your brand
  • What colors to use and how to leverage the psychology of color

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Maximize Cash Flow with AP / AR Processes

Every business owner knows the cash flow struggle. Waiting to get paid so you can pay your own bills can often create gaps in your financials. Improve your Accounts Receivable and Accounts Payable to get more cash on hand to pay bills without worry. Get started by measuring your current cash flow and projections with information from all parts of your business.
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