The Data Behind Today’s Data Scientists for 2015

Data scientists are on the frontlines of the big data explosion fighting to make sense of it all. They are the ones who enable organizations to capitalize on the evolving big data landscape. CrowdFlower surveyed data scientists nationwide to better understand their complex role. Some notable findings are below:
Continue reading “The Data Behind Today’s Data Scientists for 2015”

Understanding Mobile Advertising Viewability

The definitive visual guide that answers the question, “Was our ad actually seen by a human?”. The process to determine this seemingly straigh-forward question is complicated, particularly on mobile devices. To find a solution, we’ve broken down the entire ad serving process and outlined the main players, technologies and factors causing issues for publishers and advertisers alike.
Continue reading “Understanding Mobile Advertising Viewability”

Unlocking the Value of Big Data by Analytics

Understand your customer
Knowing what motivates your customers unlocks an abundance of valuable information: their needs, hesitations, and intentions.

Today’s consumers are interacting with businesses across numerous mediums, generating large amounts of structured and unstructured data that cannot be analysed by traditional business intelligence tools or is only measured in silos.
Continue reading “Unlocking the Value of Big Data by Analytics”