How Snapchat can Expand Your Brand

  • Number of daily active users on Snapchat: 100 million
  • Snapchat users that contribute content: 65%
  • Number of Snapchat daily video views: 8 billion
  • Average number of photos shared on Snapchat every second: 9,000 snapsper second
  • Snapchat’s reported 2015 revenue total: $50 million
  • Average time users spend inside the app every day: 30 minutes
  • Top country for Snapchat usage (based on % of usage by online adult in each marked): Ireland
  • Snapchat’s estimated 2016 projected revenue: $200 million
  • 70% of all Snapchat users are female
  • 30% of all Snapchat users are male

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6 Strategies to Drive Mobile App Engagement

How to get your mobile apps in great engagement with user?

use Guidance

  • Guide users on the app’s main features with an image carousel.
  • Include a welcome message when a new app version is released.
  • Take your users directly to the relevant screen on your app by using deep-linking.

Communication

  • Engage with them by announcing special offers with an interstitial image.
  • Include a friendly tutorial with a video message.
  • Make use of banner images and in-app messages to interact with users.

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The CMO Guide to Social Landscape

Google+

Customer Communication: An excellent way to communicate with your followers, unique Google+ features include Hangouts, enabling face-to-face chats that can be used in a variety of ways. Circles provide a way to place people in relevant groups.

Brand Exposure: With Google’s new update to its algorithm, the majority of searches for brands are showing Google+ pages near the top. The same goes for all content and pages that have received +1s. Google+ now estimates it has 90 million users, of which 65 million are active.

Traffic to you site: Content is heavily shared and has an excellent chance of receiving traffic to individual posts. Also, the more +1s to your content and pages, the more likely you will reach the top of the SERPs due to Google’s favoring pages and sharing.

SEO: Receiving +1s to both content and pages has shown significant SERP increase. This is an excellent tool for brand management as well as content promotion for SEO purposes.
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