What Does Organic SEO Mean?

Websites are built without:

  • Keyword Stuffing: Repeating keywords excessively to trick the search engine algorithms.
  • Hidden Text: Blending text in to the background so its seen by search engines but not humans.
  • Cloaking: Showing a different version of your website to search engine than humans see.
  • Thin Content: Shallow content written only for search engines that lacks value or substance.
  • Duplicate Content: Repeating the same content on multiple pages to increase page view.
  • Doorway Pages: Page optimised for one keyword intended only to direct users to a different page.

Continue reading “What Does Organic SEO Mean?”

12 Ways To Be More Digitally Savvy

  • Do yourself a favor and go beyond the buyer persona.
  • Hint: It’s not just about creating epic content.
  • Which metrics matter most to your business goals?
  • With R&D, you always have ti be testing.
  • Email should be one of your go-to marketing channels.
  • Automation increases sales and decreases overhead.
  • Mobile-friendly sites get better search rankings.
  • Savvy SMM requires insights & data and the right tools for tracking.
  • Testing and tracking ads helps get you more bang for the buck.
  • Today’s SEO: Be a person first and a company second.
  • Well-planned videos are easy to consume and fun to watch.
  • Don’t neglect your home base! Keep your website fresh.

Source from B Squared Media

Why You Need To Train Recruiters in Social Media

Who uses Social Media for Recruiting? Everyone.

Candidate

  • 73% of 18-34 year olds found their last job through social media.
  • 30% of all Google searches are employment related.
  • 14.4 million job seekers have used social media to find a job.

Employers

  • 94% of companies are using social media to recruit.
  • 73% of companies hired a candidate through social media.

Recruiters

  • 94% of recruiters use or plan to use social media for recruiting.
  • 89% of recruiters have hired someone through LinkedIn.

Continue reading “Why You Need To Train Recruiters in Social Media”

32 Steps on Location SEO Success Roadmap

  1. Well Designed Desktop website
  2. Mobile Responsive Website
  3. Blog Integration
  4. Business Address and phone number in the header and / or footer
  5. Customer Reviews / Testimonials page
  6. Contact page – Add a contact page with address, phone number and google map embedded of your address
  7. Redirect non-www to www or vice-versa
  8. Content – Have unique, original and high quality content on all the pages
  9. Keyword Research – Perform keyword research using Google Adwords planner
  10. Map keywords with different pages
  11. Clean url for every page – Keyword optimized url for every page
  12. Write unique titles for every page using the keywords
  13. Write unique description for every page using the keywords
  14. Heading Tags – Unique and keyword optimized h1 and h2 tags
  15. Alt Tags – Alt tags for every image
  16. Schema.org integration – Implement schema for the business name, address and phone number
  17. Internal linking – Internally link different pages of the website
  18. Facebook business page – Create a Facebook business page
  19. Add physical address, phone number, business hours, website address and introduction of your business on Facebook page
  20. Google Places Page – Claim existing Google Places listing or add a new listing of your business
  21. Address on Google Places – Make sure to use the exact address on Google Places as its mentioned on your website
  22. Website on Google Places – Add your website address to your Google Places page
  23. Categories on Google Places – Choose appropriate categories for your business on Google Places
  24. Pictures and images on Google Places – Add as mana pictures and videos as you can
  25. Introduction or About Us on Google Places – Write detailed and unique Introduction or “About Us” section for your Google Places page
  26. Business Hours on Google Places – Add your business hours
  27. Yelp business page – Claim Yelp listing of your business page and optimize it just like Google Places page
  28. Other local directories – Claim listing on all other local sites (Foursquare , Angies List, Yellowpages etc)
  29. Get reviews on Google Places – Get more reviews for your business on Google (Send emails to prior customers to write a review for your business on Google Places.)
  30. Respond to reviews – Respond to every Google or Yelp review of your business
  31. Google Search Console – Open a Google Search Console account for your website
  32. Google Analytics – Open Google Analytics account for your website and keep tracking your results

Source from 99medialab

Email Design Trends of 2016 So Far

Email Trend Thingy #1: Make sections of your email content shareable.
Email Trend Thingy #2: Request feedback of the email in your email
Email Trend Thingy #3: Include a “Pro Tip”
Email Trend Thingy #4: Show off your best, recent instagram photo at the bottom
Email Trend Thingy #5: Give some breathing room to your Z patterns
Continue reading “Email Design Trends of 2016 So Far”