You can lose a lot of money quickly with pay-per-click marketing if you don’t know what you’re doing. So following are a couple of things to consider. If both of them fall into place, then by all means, try PPC marketing.
2 Things to Consider Before Starting a Pay Per Click Campaign
Your Ad Budget: The beautiful thing about PPC marketing is that you don’t have to spend a lot to see results. In fact, you can start a PPC campaign for way less than a hundred bucks; really $50. A lot depends on your niche though. But if you learn the nuances of how to bid, you can get great results from a modest budget.
Before you dive into PPC, take the time to read Google’s Cost and Payment section. It is brief and is a great starting point (you should do more in-depth research if you’re new to PPC) to learning about how to price, bid, set a budget, etc.
Marketing Tip: No matter which type of marketing you indulge in, remember to only do marketing you can afford to repeat. Prospects have to see your ad 7 to 28 times, depending on which source you read, before they will act. So, if you run a PPC campaign for a week or even a month, it might not be long enough to assess whether it’s a good marketing option for you.
Whenever I buy advertising, I try to do at least three months. That’s usually long enough to give me some concrete stats to make some reasonable assessments.
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