10 Must Have Features For Every B2B Website Homepage

The most important marketing tool your company can invest in is your website – and its homepage is your best first impression. The average visitor spends only four seconds deciding whether to stay on your site or return to the search results1. So what is the magic formula for a captivating website homepage?
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13 Trends That Will Drive SEO In 2016

  • Page tagging and structure tags will be critical for mobile optimization
  • Deep Links make app store optimization even more important
  • Search engines strive for relevancy with local and voice search
  • Rise of rich and to the point answers with introduction of knowledge graph
  • Higher engagement with interactive content like GIFs will fill timelines
  • Changes of user behavior a ranking factor
  • Optimizing pages speed would matter as much to search engines as it’d be to users
  • Higher ranks might not bring expected organic clicks
  • Real time Panda update might change a lot of strategies
  • Video content will get prominence due to higher engagement value
  • Expect digital assistants to change how we search for queries
  • AMP technology (Accelerated Mobile Pages) will improve SEO and UX
  • Increased preference for content with higher word count

Source from Mamsys

How to create Perfect Posts on Social Media Platform

LinkedIn

  • Status Update: Make sure your post is timely, informative and attention-grabbing. Aim for around 50 characters and include a question to engage your audience.
  • Interact with commenters: Expand any conversations with your audience by replying to their comments and asking further questions.
  • Provide a link: Include a link to your update to allow users interested in your initial discussion to find out more information.
  • Edit description: Edit your description to ensure it is concise and draws the audience’s attention.
  • Research and analyse: Do your research on your target audience using LinkedIn insights and tailor the post to them. Use previous posts as a benchmark on which content resonates with them and go from there.
  • Best timing: 7am – 9am, 12pm – 2pm
    Worst timing: 10pm – 6am

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Offline Marketing VS Online Marketing: Where Should Business Invest Marketing Budget

The way in which consumers are buying products is changing, which means businesses also need to shift in-line with their promotional strategies. The changing trends have made the choice between offline or online marketing more complex – which one deserves a greater share from your marketing budget? Let us discuss each one separately to find out.
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