Digital Women Influencer Study for Women of Social Media

Recent research from Pew Research Center found that the percentage of female Internet users who use social networking sites well exceeds that of men (75% vs. 63% respectively) and women are also more active in their use of these sites. Women are the “low-hanging fruit” of social media today and deserve closer attention from marketers.

To help companies measure and maximize this engagement opportunity, global communications firm Weber Shandwick partnered with KRC Research to conduct Digital Women Influencers, an online survey of 2,000 North American women. The purpose of the study was to identify segments of women who are influential in social media and to provide new and unique insights about the female market as marketers and communications evolve their strategies and plans in this new era of consumer engagement.

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Questions to ask when negotiating contract with SaaS vendor

Below six important questions that should inform your decision-making when it comes to engaging SaaS vendor. this comes down to an effective contract negotiation that is fair to all parties with understanding of expectations on all sides. Before you sign on any contracts with SaaS provider, here are six contract negotiation tips that you should consider:
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Facts to help you with Google Penguin 3 Algorithm

On April 24th 2012, Google released a blog post announcing the Penguin algorithm as another steps to reward high-quality sites.

In the past few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content.

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Definitive Guide to Next-Generation Threat Protection

Winning War Against New Breed of Cyber Attacks. Despite the over $20 billion invested in IT security technology last year, countless enterprises and government agencies have fallen victim to cyber attacks of incredible sophistication and complexity.

In this Definitive Guide to Next-Generation Threat Protection, Steve Piper, CISSP, dissects today’s new breed of cyber attacks and how to fill the gap in network defenses.
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Forecast of Google SEO Factors used in 2013

Creating search-engine friendly website that resonates with your customers involves countless factors, many of which are constantly evolving in light of regular changes in Google’s algorithms. Below are predict of SEO strategies designed to produce top positioning and conversion rates. Here are eight factors that should be implemented in your SEO campaign this year.
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Strategies to Increase Your Business and Company Visibility in Competitive Pressure

A VAR business owner recently asked regarding realizing that he suddenly had number of potential threats to his company and he wanted to know what he could do to quickly increase company visibility and protect his position. The right messaging can have huge impact on your business especially important in tech industry. There are two areas in which you should focus on staying visible–customers and market. Here are six strategies to help you stay visible in the face of competitive pressure.
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How Mobile App influencing and improving childhood Education and Learning?

As mobile devices march toward ubiquity, they’re finding their way into the hands of our earliest learners. Just as parents and educators questioned the quality of children’s television content in its early days, so are they beginning to ask questions about the quality of mobile device content aimed at children.

The article presents a case for the role of evidence-based mobile apps in learning.
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Make Intelligent Decisions With Big Data

No doubt the amount of data your company collects is growing. But what’s the point of amassing all that information if you can’t use it to drive your business forward? Smart businesses are giving people throughout their organizations access to deeper intelligence by marrying their big data and business intelligence efforts into a big data solution. The result is better decisions based on meaningful insights company wide. What’s your strategy for big data analytics?
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