Recent research from Pew Research Center found that the percentage of female Internet users who use social networking sites well exceeds that of men (75% vs. 63% respectively) and women are also more active in their use of these sites. Women are the “low-hanging fruit” of social media today and deserve closer attention from marketers.
To help companies measure and maximize this engagement opportunity, global communications firm Weber Shandwick partnered with KRC Research to conduct Digital Women Influencers, an online survey of 2,000 North American women. The purpose of the study was to identify segments of women who are influential in social media and to provide new and unique insights about the female market as marketers and communications evolve their strategies and plans in this new era of consumer engagement.
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Below statistic information show the rise of Samsung and chances of becoming the undisputed King of Smartphones.As of 2012, only two companies turned profits on smartphones: Apple and Samsung split 101% of profits. Here’s how the battle’s breaking down:
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Below six important questions that should inform your decision-making when it comes to engaging SaaS vendor. this comes down to an effective contract negotiation that is fair to all parties with understanding of expectations on all sides. Before you sign on any contracts with SaaS provider, here are six contract negotiation tips that you should consider:
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On April 24th 2012, Google released a blog post announcing the Penguin algorithm as another steps to reward high-quality sites.
In the past few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content.
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Winning War Against New Breed of Cyber Attacks. Despite the over $20 billion invested in IT security technology last year, countless enterprises and government agencies have fallen victim to cyber attacks of incredible sophistication and complexity.
In this Definitive Guide to Next-Generation Threat Protection, Steve Piper, CISSP, dissects today’s new breed of cyber attacks and how to fill the gap in network defenses.
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Roughly a third of American small business owners use smartphones to manage their companies, performing tasks such as banking and customer relationship management. But which smartphone apps are best for you as a small business owner?
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This article highlighting the 3 key points about mobile advertising you should know.
1. Be up-to-date on current digital traffic consumption.
2. Optimize ads for devices that really matter.
3. Boost ad performances with the right ad format delivered to the right OS.
Mobile World Congress 2013 which was held in Barcelona recently came to an end. Here are some information regarding the upcoming mobile device and technology which will arrive in various markets this year includes the upcoming Firefox OS in action and new Xperia Tablet Z.
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Recruiting is all about people – With the new Facebook Group Search – aka “people search” – finding talented people, and experienced people just got much more insightful, interesting and targeted.
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Websites are being increasingly accessed via mobile devices, what users get when they arrive at different sites via one of these devices varies greatly and often the experience and usability is terrible.
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Creating search-engine friendly website that resonates with your customers involves countless factors, many of which are constantly evolving in light of regular changes in Google’s algorithms. Below are predict of SEO strategies designed to produce top positioning and conversion rates. Here are eight factors that should be implemented in your SEO campaign this year.
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A VAR business owner recently asked regarding realizing that he suddenly had number of potential threats to his company and he wanted to know what he could do to quickly increase company visibility and protect his position. The right messaging can have huge impact on your business especially important in tech industry. There are two areas in which you should focus on staying visible–customers and market. Here are six strategies to help you stay visible in the face of competitive pressure.
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The hacking of Burger King’s Twitter account earlier this week generated around 450,000 tweets according to research. The incident generated number of tweets in connection to hacking that claimed Burger King had been bought by McDonalds.
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As mobile devices march toward ubiquity, they’re finding their way into the hands of our earliest learners. Just as parents and educators questioned the quality of children’s television content in its early days, so are they beginning to ask questions about the quality of mobile device content aimed at children.
The article presents a case for the role of evidence-based mobile apps in learning.
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No doubt the amount of data your company collects is growing. But what’s the point of amassing all that information if you can’t use it to drive your business forward? Smart businesses are giving people throughout their organizations access to deeper intelligence by marrying their big data and business intelligence efforts into a big data solution. The result is better decisions based on meaningful insights company wide. What’s your strategy for big data analytics?
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