Wirecard’s 2019 Credit Balance Refund Survey Digital Payment Refund Preferred

Credit balance refunds are not just a bump in the road for companies; they’re an opportunity to transform a common customer service scenario into a competitive advantage. Wirecard’s 2019 Credit Balance Refund Report gets to the bottom of what customers want from credit balance refunds, why it matters, and how to get there.

Wirecard's 2019 Credit Balance Refund Survey Digital Payment Refund Preferred
Wirecard’s 2019 Credit Balance Refund Survey Digital Payment Refund Preferred

Continue reading “Wirecard’s 2019 Credit Balance Refund Survey Digital Payment Refund Preferred”

How Texas Instruments Sitara Processors bring greater Intelligence to the Edge

The rise of robots and self-driving vehicles demand greater intelligence at the local level. Keeping the latency to a minimum, more processing will need to be done at the edge and the compute time must be kept to a minimum by use of more sophisticated techniques.

How Texas Instruments Sitara Processors bring greater Intelligence to the Edge
How Texas Instruments Sitara Processors bring greater Intelligence to the Edge

See how the closer interaction of human beings with cobots and self-driving vehicles will call for greater intelligence at the local level. Consequently, the current set up where the sensing/data acquisition hardware and the data processing/AI side are in isolation from one another will have to change. Keeping the latency to a minimum, more processing will need to be done at the edge and the compute time must be kept to a minimum by use of more sophisticated techniques.

Read on this Texas Instruments’ exclusive technical article covering AI and edge computing, and learn how TI’s family of Sitara processors enable deep learning inference at the edge by running machine learning inference.
Continue reading “How Texas Instruments Sitara Processors bring greater Intelligence to the Edge”

How to Improve Quality, Richness and Analytics of Data Lake

Without an appropriate data strategy or advance planning, data lakes can quickly become unmanageable, particularly as businesses evolve and capture larger volumes of data. Now you’re a step closer to building a higher quality, well-structured data lake that’s fit for the future.

How to Improve Quality, Richness and Analytics of Data Lake
How to Improve Quality, Richness and Analytics of Data Lake

In this article, we’ll explore how to prevent your data lake from becoming a large collection of unstructured data from a plethora of sources.

  • Why you need to focus on data quality, not capture
  • How to think about your data blueprint before building out your data lake
  • How to future proof your data lake design

Continue reading “How to Improve Quality, Richness and Analytics of Data Lake”

ROI Challenge and Solutions for Marketing Biggest Problem

When you work in marketing, you believe in marketing.

Maybe you and your team have done all the research, been careful to stay on top of the marketing trends of the day, made investments in the technology, and pursued all the marketing channels that promised to provide the biggest payoff. Maybe you’ve done everything you know you’re supposed to be doing. But feeling confident that your work is paying off isn’t going to be enough to get the budget approved each year. You need to know.

ROI Challenge and Solutions for Marketing Biggest Problem
ROI Challenge and Solutions for Marketing Biggest Problem

No matter who’s asking, the results come out the same: figuring out ROI is one of the biggest struggles facing the marketing industry today. This article examines this challenge and presents solutions for helping you overcome the obstacles.
Continue reading “ROI Challenge and Solutions for Marketing Biggest Problem”

Automated Customer Journey Maps

The buyer’s journey is a hot topic in marketing circles. A Google search brings up nearly 500,000 results. Marketing conferences, blogs, and social media all abound with mentions of it. All marketers strive to understand how prospects reach the point of choosing to make a purchase. Few have successfully figured it out.

Automated Customer Journey Maps
Automated Customer Journey Maps

Automated customer journey maps make it possible for marketers to answer many of the common questions they face and do so in a way that requires little extra work. Right now you see small parts of the story of how your leads become customer advocates. That’s like seeing individual scenes rather than a whole play. You need the full picture.
Continue reading “Automated Customer Journey Maps”

Aligning Strategy to Maximize Marketing Effectiveness

The rise of the CMO meant that marketing leaders no longer reported to Sales, but rather gained a place in the C-Suite alongside their peers. With it, came increased expectations for results—performance in form of financial returns. The days of campaigns exclusively targeted at “brand awareness” seemed all but extinct.

Aligning Strategy to Maximize Marketing Effectiveness
Aligning Strategy to Maximize Marketing Effectiveness

Yet, despite the common challenge of having to connect the dots between marketing execution and business value, it’s a chasm that many organizations still struggle trying to cross. Those who do are lauded as heroes and those who struggle to pinpoint results (even when they may exist) are, sadly, often shown the door.
Continue reading “Aligning Strategy to Maximize Marketing Effectiveness”

MPM Benchmark Results for The Best Marketing Performance

The pressure on Marketing organizations to be able to prove their value, impact and contribution to the business continues. CMOs still struggle to quantify and communicate the value Marketing. In the words of Stephen Diorio, an analyst in Forbes CMO Practice, “Marketing faces a performance credibility gap.” In fact, a survey conducted by the Fournaise Group discovered that 80% of CEOs freely admit that they do not trust or are not very impressed with marketers and the work they accomplish.

MPM Benchmark Results for The Best Marketing Performance
MPM Benchmark Results for The Best Marketing Performance

Recently Hive9, Valid USA, and VisionEdge Marketing conducted the 16th annual Marketing Performance Benchmark study. Still only 1 in 4 Marketing organizations continue to earn high-marks from the C-Suite for their ability to measure and report on their contribution, value and impact to the business. The research confirms that this group of elite Marketers, designated Value Creators, improve business results, have more influence over business decisions, and more credibility than their counterparts. The Value Creators budgets, tools and data are not statically different and neither is type of industry and size.
Continue reading “MPM Benchmark Results for The Best Marketing Performance”

How to Protect IaaS from Cloud-Native Data Breaches

Data breaches in the cloud don’t look like the typical infiltrate-with-malware and exfiltrate data type of attacks we see on-premises. Cloud-Native Breaches typically do not use malware, instead exploiting errors in cloud configuration to land the attack, then expand to sensitive data, and exfiltrate using built-in features of cloud platforms.

How to Protect IaaS from Cloud-Native Data Breaches
How to Protect IaaS from Cloud-Native Data Breaches

99% of these configuration errors, or misconfigurations, go unnoticed today in Infrastructure-as-a-Service (IaaS). This is leaving the front door wide open to data theft.

Through a comparison of 1,000 enterprise organizations surveyed worldwide and real-world cloud use, this report uncovers the rise of Cloud-Native Breaches, disconnect between security practitioners and their leadership, and the state of multi-cloud adoption. In McAfee latest research, analyzed each step of a Cloud-Native Breach and how to defend against them.
Continue reading “How to Protect IaaS from Cloud-Native Data Breaches”

How Wireless Retail Achieve Proven Uninterrupted ROI with Unified Commerce Platform

The conversation around unified commerce is happening in every sector of the retail industry. It’s not just another name for omnichannel – it’s a strategy for those who seek to completely understand shoppers’ needs and give consistent, high-value service across all touchpoints.

How Wireless Retail Achieve Proven Uninterrupted ROI with Unified Commerce Platform
How Wireless Retail Achieve Proven Uninterrupted ROI with Unified Commerce Platform

To compete with the ever-growing competition in the wireless retail industry, your business needs the right technological tools to put you ahead. But investing in a new software is not only risky, it’s also expensive and any business will be hesitant to make an investment if they don’t know when the benefits will kick in.

When you know an innovative system can improve processes and increase sales, be sure you can prove the positive ROI to influence the minds of key wireless decision-makers. Discover how you can build the best business case to add a new technology and see uninterrupted ROI.

What’s Inside

  • Defining Unified Commerce: Unified Commerce is more than omnichannel. Discover the differences, and see the evolution from Single-Channel to Multichannel to Omnichannel to Unified Commerce.
  • Why a Unified Platform is Essential for Unified Commerce: For a Unified Commerce strategy, you can have many of different technology systems, but you need one source of truth to bring all the data points together. That comprehensive view leads to efficient resource management and more sales.
  • Unified Commerce in Action in Wireless Retail: See the shoppers’ journey from both a front-of-house and back-of-house perspective. Understand why having that 360-degree view of your customers is more profitable.

Continue reading “How Wireless Retail Achieve Proven Uninterrupted ROI with Unified Commerce Platform”

Edge Computing Smart Strategies to Safeguard Security and User Experience

Monitoring last-mile connectivity has never been easy. Without it, however, it’s easy to lose control of your network and application SLAs. This threatens your ability to troubleshoot outages, satisfy customers, and maintain consistent network access.

Edge Computing Smart Strategies to Safeguard Security and User Experience
Edge Computing Smart Strategies to Safeguard Security and User Experience

But that’s all changing. Deployed between a branch site’s modem and router/firewall, IxProbe enables service providers and enterprises alike to:

  • Take control of SLAs by monitoring quality of service at all your branch locations
  • Fix issues faster with integrated real-time and synthetic traffic monitoring
  • Save operating costs by dispatching fewer truck rolls

You can’t manage what you don’t monitor. Edge computing expands your network’s attack surface, compromising traditional security and performance monitoring methods. Read on this article to discover four smart strategies to boost security and capture dynamic network intelligence from network’s edge.
Continue reading “Edge Computing Smart Strategies to Safeguard Security and User Experience”

Optimizing Instagram Account Can Increase Fashion Website Traffic

There are lots of in-built features, tools and filters in Instagram that will help any user to optimize the platform for their business marketing and showcasing their product. This is a highly useful and effective platform especially for the fashion products. It will help the owners to drive niche traffic in large number towards their fashion site with proper and precise sharing of images and videos.

Optimizing Instagram Account Can Increase Fashion Website Traffic
Optimizing Instagram Account Can Increase Fashion Website Traffic

Continue reading “Optimizing Instagram Account Can Increase Fashion Website Traffic”

Close the Cybersecurity Skills Gap with Managed Services

Many security teams struggle with the technical skills gap. It might be that your team is too small for their responsibilities, or that you’re finding it difficult to attract and retain talent. Turnover is a common issue, organizations and agencies are losing skilled individuals to more interesting or exciting jobs everyday.

Close the Cybersecurity Skills Gap with Managed Services. Source: ShutterStock
Close the Cybersecurity Skills Gap with Managed Services. Source: ShutterStock

Understanding the problem can help you mitigate its effects. Read on this article to learn:

  • How the skills gap impacts the cybersecurity industry
  • How to evaluate a managed services offering
  • How a managed service can help your team without adding headcount

Continue reading “Close the Cybersecurity Skills Gap with Managed Services”

5 eCommerce Features Lead to Faster and Flexible Digital Growth

Maintaining a competitive digital presence means having an eCommerce solution which does more than just process transactions. Learn about the five essential features your commerce platform needs to swiftly navigate today’s fast-paced digital marketplaces. Success isn’t in the slow lane. Accelerate your business vision with an eCommerce solution which has the speed and flexibility to navigate today’s busy digital markets.

5 eCommerce Features Lead to Faster and Flexible Digital Growth
5 eCommerce Features Lead to Faster and Flexible Digital Growth

This article outlines five eCommerce features your platform needs to drive rapid growth and satisfy customer expectations, including:

  • Fluid, no-code content creation and preview capabilities
  • Support for mobile-first development and Progressive Web Apps
  • Seamless entry into multichannel marketplaces and sales channels
  • Multi-site control from a centralized admin interface
  • Intuitive site design and advanced experience-building tools

Continue reading “5 eCommerce Features Lead to Faster and Flexible Digital Growth”

5 Essentials for Hybrid Identity Management and Security

With the shifting boundaries of today’s workplace, employees are demanding instant access to resources and applications from any place and any device. Organizations have spent years and huge amounts of money building legacy infrastructure and networks, making it harder to migrate entirely to the cloud.

5 Essentials for Hybrid Identity Management and Security
5 Essentials for Hybrid Identity Management and Security

Organizations are therefore choosing a hybrid approach to help them implement a flexible identity and access management system, as well as gain the security capabilities offered by the latest technologies. According to Gartner, 90 percent of organizations will adopt hybrid infrastructure management capabilities by 2020. Though organizations are adopting a hybrid environment, there are concerns about data protection, security, and compliance.

In this article, we’ll cover:

  • The five most common challenges businesses face in managing a hybrid environment.
  • The essentials of a robust hybrid identity tool.
  • How AD360 can solve your hybrid identity management and security challenges.

Continue reading “5 Essentials for Hybrid Identity Management and Security”

Best practices for Modernizing Windows Application Workloads Using Containers on AWS

Servers are no longer a sustainable method to host complex, internet-based applications. One solution was virtual machines and microservices, however, those can be inefficient and difficult to scale with your applications. There had to be another way to simplify application deployment, without compromising scalability. For many, that solution was Docker — a user-friendly container deployment methodology.

Best practices for Modernizing Windows Application Workloads Using Containers on AWS
Best practices for Modernizing Windows Application Workloads Using Containers on AWS

Containers have transformed the way applications are created and deployed. AWS offers infrastructure resources optimized for running containers, as well as a set of orchestration services that make it easy for you to build and run containerized applications in production.

You may already know what containers are, but do you know the best practices to get started and which container strategy is right for you?

Read our whitepaper to learn about how containers can support your next wave of growth, best practices and how you can easily get started using them on AWS.

Read on this article to learn:

  • The different container offerings on AWS and best practices for planning your container strategy
  • How to migrate your Windows workloads to AWS using containers
  • How AWS is optimized for Kubernetes and other container orchestration services

Continue reading “Best practices for Modernizing Windows Application Workloads Using Containers on AWS”