Mobile video ads are 115 percent more engaging to users than banner ads. Check out this infographic for more things you didn’t (but should!) know about mobile video advertising.

Twitter is the second most popular social media network and small businesses are using it to publicise products and services, talk to customers and increase their online footprint. With the help of social media expert Nicky Kriel, here are our 10 tips for business tweeting.

Facebook – Establish brand advocates. – Crisis communication – disasters only take a second to happen and then another second to go viral. You must have a community already established when this happens. Be Proactive. – Community partnerships – a great way for businesses to show their support of the community and make valuable partnerships …

What happens when brands stop focusing solely on customer acquisition, and start paying attention to customer retention.

Total size of cloud computing industry to be $150 billion in 2014 as compared to $46 billion in 2008. The current spending for global public IT services in 2012 was more than $40 billion, but with a CAGR (Compound annual growth rate) of 26.4 percent for the period of 2012-2016, it is expected to reach …

Photo: Use a professional photo which is cropped to show your face clearly. You are 7 time more likely to be found on LinkedIn with a photo. Headline: It should be catchy and keyword rich. This is the first impression – make your name headline stand out or people will move on.

Cyber crime facts that should scare you: Fact 1: In 2011, UK organisations suffered 44 million cyber attacks causing damage between £18bn and £27bn. 80% of these attacks could have been prevented. Fact 2: In 2012, 87% of small + 93% of large firms in the UK experienced a cyber security breach. Fact 3: Average …

What are some of the biggest mistakes you can make at a job interview? Employers have been surveyed, and, not surprisingly, they generally share the same pet peeves. Land the job by avoiding these all-too0common interviewing blunders:

1. Brew yourself a cup of coffee Software designer Qualcomm has developed AllJoyn, “The Internet of Everything”, that allows you to control multiple devices from your smartphone. Any brand of phone can be connected using Qualcomm’s open source networking platform. Feel like brewing a fresh cup of coffee while lying in bed? Go ahead!

Real-time marketing is an evolving concept, but will be revolutionary once fully implemented.

Despite continued uncertainty about the economy, nearly half of B2B markerters plan to increase their marketing budgets this year. – BtoB Magazine

How are mobile and social tools transforming the Way SMBs acquire and retain customers? The latest findings from the Local Commerce Monitor (LCM – Wave 17), BIA/Kelsey’s ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs), indicate SMBs are increasingly embracing mobile and social platforms for improving operational efficiencies and promotion.

The goal of all successful sites should be to drastically increase traffic for a long, reliable, and sustainable period of time. To achieve this you must dedicate all of your time, effort, and resources towards building a quality and recognizable Brand. Having a memorable website name and logo plays an essential role in long-term Brand …

Landing pages appear after an online ad, e-mail link, search result, or specific promotional URL. It’s the first chance you have to convince a motivated user to pursue the purchase process.

Stress is a common denominator to every occupation. Regardless of salary, gender, field or experience, excessive stress can cripple productivity and take a tremendous toll on physical and emotional health.