The Data Behind Today’s Data Scientists for 2015

Data scientists are on the frontlines of the big data explosion fighting to make sense of it all. They are the ones who enable organizations to capitalize on the evolving big data landscape. CrowdFlower surveyed data scientists nationwide to better understand their complex role. Some notable findings are below:
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Understanding Mobile Advertising Viewability

The definitive visual guide that answers the question, “Was our ad actually seen by a human?”. The process to determine this seemingly straigh-forward question is complicated, particularly on mobile devices. To find a solution, we’ve broken down the entire ad serving process and outlined the main players, technologies and factors causing issues for publishers and advertisers alike.
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