The Next Social Trend is Mobile Video

With the increasing adoption of mobile devices and the popularity of video-sharing sites such as YouTube and Vimeo, it’s clear that mobile video will be the “next big thing”. The recent introduction of apps like Vine and Facebook’s mobile video sharing, shows that the social media landscape is broadening even further into video content. Check out these facts and learn why the rising growth in video adoption is significant for marketers.
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Searching for a home online – How Internet has changed the way people search for homes

The information below shows graphically and sequentially just how big an impact online and mobile searches for homes make. For those of you out there missing out on opportunity, the most convincing statistic below is, nearly everyone starts their home search online. Think about this as you browse the graphic.
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3 Ways to measure ROI of Marketing Automation

Adoption of marketing automation technology is expected to increase 50 percent by 2015. But while more marketers understand its importance, there’s still some fogginess on the best way to measure its ROI. Learn three ways marketing departments can measure the ROI of automation and gauge the impact it will have on their business.
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The Winners and Losers of Social Media in 2012

2012 was a year of social media shake-ups platforms, and a tighter integration of social media into existing business processes. As the dust of the 2012 social media scuffle settles, now is a perfect time to look back at how each social network performed. The Nielsen Group measured the performance of the major networks and we have compiled the statistics into a series of report cards. Take a look at each network’s growth, monthly visitors and estimated marketing ROI.
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