PUPUWEB Blog - Part 3

Where to Begin with Kollective’s Live Enterprise Video

What Every Corporate Communications Team Should Look For In Webcasting Applications, Vod Applications, Delivery Solutions, Analytics, And More.

When done right, enterprise video can elevate corporate communication, improve employee engagement, and help drive necessary change across your organization. Achieving these video objectives requires a thoughtful combination of strategy, technology, and smart decisions.

Where to Begin with Kollective’s Live Enterprise Video. Source: Kollective

There’s no one-size-fits-all answer to building a successful enterprise video program. Every organization is unique and has different needs, based on their future goals, past experiences, and available resources and expertise. In this Enterprise Video Buyer’s Guide, you’ll learn how to create an enterprise video strategy and technology solution suite that will achieve your goals today and set your organization up for future success.

Read on this article for Kollective’s Enterprise Video Buyer’s Guide and get an idea of where to begin and the steps to take to ensure successful live events.

Enterprise video, when planned properly and done right, can effectively elevate corporate communication, improve employee engagement, drive necessary change across the organization, and shift your company culture. In the Enterprise Video Buyer’s Guide, we provide a strategy along with tips for success when choosing a technology solution suite that will help you achieve your video goals.

In this guide you’ll learn:

The importance of planning for enterprise video success.
Why starting with strategy is critical.
The role of webcasting and Video on Demand (VoD) applications in your video tech stack.
How delivery solutions can protect your network and optimize bandwidth.
The significance of proper analytics and performance data.

Continue reading “Where to Begin with Kollective’s Live Enterprise Video”

5 Reasons Spreadsheets Fail for Open Source Software Licenses Management

As the use of open source grows and deployment timelines shrink, management of open source is a growing concern that many organizations are struggling with handling effectively. Most organizations start off managing all of their open source dependencies in a spreadsheet. 5 Reasons Why Using Spreadsheets for Open Source Management is a Recipe for Disaster discusses:

The process for managing open source software licenses with spreadsheets
Trends in open source vs. proprietary software usage
The 5 most common open source management “fails”
Enterprise and industry trends in open source adoption
Steps to take to move off of managing open source in spreadsheets

5 Reasons Spreadsheets Fail for Open Source Software Licenses Management. Source: Fossa

Management of software licenses is an exercise whose importance transcends events like an IPO or a merger/acquisition, as revenue could be impacted when potential clients complete their due diligence before a purchase or an online marketplace requires a report before releasing your app on their platform. Continue reading “5 Reasons Spreadsheets Fail for Open Source Software Licenses Management”

How Magento Commerce Platform Scales Business and Supports Rapid Retail Revenue Growth

Learn how the Magento platform fuels fast growth transformations Magento Commerce, part of the Adobe Experience Cloud, is a digital commerce platform engineered for rapid retail growth, is used more than any other eCommerce platform by the Internet Retailer Top 1000.

This article explains the 10 reasons why migrating to Magento Commerce, a solution that scales with their business and drives revenue growth, offers the fastest, flexible platform for today’s demanding digital markets.

Accelerate your business vision with powerful features, transform your business with fast, flexible functionality including:

Streamline site performance to drive conversions and reduce bounce rates
Rapidly add stores, brands, and currencies using one platform, one license
Grow your online footprint by connecting to popular online marketplaces
Enhance the customer experience with frictionless payment and checkout
Boost conversions and decrease bounce rates with scalable site performance
Increase sales by connecting your store to popular online marketplaces

Read on this guide learn how Magento Commerce can fast-track your business success. Continue reading “How Magento Commerce Platform Scales Business and Supports Rapid Retail Revenue Growth”

Steps to Plan and Launch Modern Data Catalog Implementation

This article will help you determine who should help, which resources you’ll need, and what success looks like for a catalog launch.

Implementing a data catalog helps every member of your data community discover and use the best data and analytics resources for their projects, achieve faster results, and make better decisions. Data catalogs illuminate tribal knowledge and spur collaboration, both of which are key elements of Collective Data Empowerment. Catalogs are an essential foundation to building your data-driven culture.

It’s important to invest time in planning your data catalog implementation. A strong foundation will support your entire organization as it grows, and your data needs become more complex.
Continue reading “Steps to Plan and Launch Modern Data Catalog Implementation”

How to Transition from Break-Fix to Managed Services and Different MSP Models

The transition from the break-fix business model to managed services is a big one. While it comes with endless opportunities for growth and success, it must be tackled strategically. Businesses that undergo this transition will have to be prepared for shifts in sales, marketing, pricing, and operations, but most of all, their mindsets.

Read this article from IT Glue which explores the differences between a break-fix business model and managed services model, how managed services will grow your business and provide long-term relationships with your clients, and the different MSP pricing models.

This article explores:

A Side-by-Side Look at Break-Fix vs. Managed Services
The Business Case for Managed Services
Approaches to MSP Pricing
Next Steps to Start Your MSP Transition

Continue reading “How to Transition from Break-Fix to Managed Services and Different MSP Models”

6 Email Marketing Metrics for Open and Click Tracking

Email works. We know that. You know that. No other marketing channel gets you the returns that email marketing does, and no other channel allows you to have that direct, one-to-one connection to each and every customer.

Another reason that email is so valuable is that you can track and measure every aspect of it. Who opens (or doesn’t open) your email, who clicks on the links in the email, who ultimately takes the action that you wanted them to take. It’s all there for you to see.

But, while each metric shows how well your campaigns are performing, some are more valuable than others. And with so many to track, how do you determine which metrics are of more importance. Your business goals will help you to some extent, but how do you make sure that you’re really getting the most out of each and every campaign you create and send?

We’ve teamed up with email marketing expert Kath Pay, CEO of Holistic Email Marketing, to bring you Track it & smash it: 6 email marketing metrics you must measure.

Get your copy of the Track it & smash it cheatsheet today, and start tracking the metrics that matter most in your email marketing.

Make sure you know what works and what doesn’t in your marketing campaigns with this cheatsheet.
Continue reading “6 Email Marketing Metrics for Open and Click Tracking”

Best Practice Guide for Email Welcome Program

The welcome program is the most important campaign you can send to a prospective customer. Why? Welcome emails are a bit like going on a first date or turning up to a job interview: first impressions count and you or the other person in the equation will usually make a decision in seconds. Those who’ve just signed up to find out more about your brand are likely to do the same – but much more quickly.

Make the best first impression with the tips found in this best practice guide. Read on this guide to get the dos & don’ts of successful welcome email campaigns:

Learn the elements you need to nail your first communication with new prospects
Discover a step-by-step approach to designing your welcome series
Get best practice tips to signpost your readers as they consume your content
Gain insight to the biggest pitfalls to avoid when setting up your welcome program

Continue reading “Best Practice Guide for Email Welcome Program”

5 Tactics to Convert Social Media Followers into Email Subscribers

Your email and social media channels may be united in cause, but not always in strategy. Both are powerful tools to have at your disposal, but the real results are seen when you’re able to combine the two.

That’s why we’ve produced this new best practice cheatsheet – to help you use the power of social to drive visits to your site, and to convert them into email subscribers.

Read on this article for 5 tactics you can use on social media to get your followers into your email lists, and you’ll be able to:

Learn how to best promote your email subscription forms
Discover the best way to get your followers to opt into receiving your email communications
See which types of content work best for promotion via email
Leverage social media tools to grow your mailing list
Utilize social ads as part of your strategy

Continue reading “5 Tactics to Convert Social Media Followers into Email Subscribers”

How to Move Fast, Delight Customers and Continually Innovate with API Product Mindset

APIs are much more than system integration technology. They are strategic assets that give companies speed and agility to satisfy ever-changing customer needs and gain a competitive edge.

This article will give the teams responsible for API programs the strategic guidance and tools they need to establish an “API product mindset.” Explore how to design and manage APIs as full lifecycle products that empower developers and continually evolve to meet business needs.

Read on this article and learn how to move fast, delight customers, and continually innovate to thrive in today’s economy.

What’s Inside?

Why APIs are how business gets done in today’s economy
How to build APIs that developers will love
Why a product mindset is critical to business acceleration

Continue reading “How to Move Fast, Delight Customers and Continually Innovate with API Product Mindset”

Major Challenges and The Future of Advertising Industrial

The advertising industry is facing some major challenges: the increasing dominance of the duopoly, alarming increases in ad fraud and strict GDPR guidelines, not to mention the rise of ad blockers.

But revenue reports increasingly show that despite all of these challenges and new ones that surface every day, advertising spend continues to grow.

Continue reading “Major Challenges and The Future of Advertising Industrial”