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Demystifying SEO

Description and Keywords meta tags No impact on your Google rankings whatsoever, so don’t be fooled or distracted by these. The Description Meta Tag can impact on Click-Through Rates from search resuts, so a well written one (if you have one at all) is essential. Paid links Don’t make the mistake of thinking this is …

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Social Business Collaboration a.k.a Social Business/Social Enterprise

What is it? Social Business Collaboration enables companies to use social computing interactions to exchange thoughts and ideas in a way that is integrated with business processes. By utilizing social media-based interactions, users are able to leverage knowledge and collaboration at work just as easily as they casually communicate using social media in their personal …

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Adobe – From Content Management to Customer Experience Management

Content Management Matters! – 27% of marketers say that managing a website is HELL! and only 38% believe their CMS ficilitates a brand-enhancing digital presence. What do marketers want from their CMS? – According to Client-side respondents, 87% expect a CMS to improve customer engagement. – Delivery levels for this are only 23%. – 78% …

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