Step 1: Find your niche. Who will you help and why? Determine: Opportunities related to your passions and skills A target market with specific challenges How you’ll solve your target market’s challenges Potential demand for your offering

Set daily goals and make sure to involve entire team daily. Co-market with non-competing businesses with similar clients. Send weekly emails to clients and prospects. Create bundled products or bundled services vs only individual choices. Get and promote customer reviews.

No market need: Startups succeed because they are solving a particular problems users are experiencing. Run out of cash: Startups can run out of cash not just when they are underfunded, but when they receive too much and spend recklessly. Not the right team: Lack of motivation, expertise or common vision can all contribute to …

Where are the women in tech? Just 17% of Microsoft’s workforce are women. 23% of technology companies in London have no women in senior positions. UK workforce: 46% female, only 15% of the IT professional workforce is female. Women at Apple are only 20% of workforce.

What social channel works best for lead generation? Although many think that Facebook is a terrific platform to build a strong community of fans, it’s even more powerful when you turn your raving fans into quality leads that you can communicate with and build a relationship with outside of Facebook. – Amy Porterfield, Social Media …

Tapping into social media can transform lead generation efforts from “meh” to “Whoa!”. However, social has become more complicated in recent years. This article will show you: How social marketing is shifting toward peer-to-peer influence marketing and away from company-to-buyer marketing. How social sharing amplifies lead generation — and how to get audience to share …

Coming up with landing page ideas that will help convert visitors into customers can be a lot more difficult than it sounds. After all, small changes often mean small results. If you want to land the big fish, you’ve got to radically rethink landing pages. In this guide, we’ll share 15 inspiring landing page ideas …

The following are seven habits of which every ineffective manager has cultivated at least one. Want to be an effective manager? Kick these habits.

When it comes to training employees, the results are directly affected by the manager’s hiring, participation and planning decisions.

Every business owner knows the cash flow struggle. Waiting to get paid so you can pay your own bills can often create gaps in your financials. Improve your Accounts Receivable and Accounts Payable to get more cash on hand to pay bills without worry. Get started by measuring your current cash flow and projections with …

How do you measure the effectiveness of content? Content marketing has come a long way and there are now definitive metrics to answer this question. Here are 29 of the best metrics labeled by channel (i.e. blog/site, email, social media, assets and feeds) and grouped by the type of metric (i.e. consumption metrics, retention metrics).

How do you create addictive content that people will not only read, but link back to again and again? We asked over 140 different experts to share their top tactics. Here is what some of them had to say.

Expanding your keywords Every Marketing Campaign needs effective keyword research and targeting. This is to make sure the right people find your brand online. So what do you need to do? That’s easy; perform a review of your current keyword-base. Tools such as Long Tail Pro allow you to find the most effective keywords.

While marketers are awash in toolsets and platforms, finding and knowing your true customer is more challenging than it’s ever been. Technology continues to advance, but marketers are increasingly trying to refocus on what counts: people. Here is how Signal predicts this will change the digital marketing industry in 2016.

Which areas should B2B marketers devote additional digital spend to in 2016? What are the best approaches and tactics to focus on? We’ve sorted through dozens of research reports to identify five key digital approaches that are already working well for marketers and that have substantial future growth potential. We believe that if you smartly …