A proactive approach for effective clinical supply management is essential for reducing the risk of supply-related delays, stock-outs, and excess inventory. Utilizing simulations to performing “What If” scenario planning for demand forecasting is a powerful, insightful supply chain management tool, particularly for complex studies with multiple variables. However, forecasts are only as good as the models upon which they are built and the inputs provided.
This article explores how to drive excellence within the forecasting process and how to utilize forecasting throughout the clinical study to better plan clinical supply budgets and project timelines and to identify potential supply-related issues before they negatively impact your study.
Key takeaways include:
The importance of pre-study forecasting for initial demand planning and smoother site start-up
Critical data points that should be included in every forecast
How to plan for and manage mid-study changes and determine when reforecasting may be appropriate
Getting the attention of busy physicians and hospital executives is more challenging than ever for medical device manufacturers across the globe. Doctors are busier and have less time to see patients, let alone talk to a sales representative. Successful medical device marketers have learned how to harness the power of digital to achieve their key objectives.
Read on this article and discover solutions to the most common challenges faced by medical device companies. You’ll learn how to:
Reach HCPs by meeting them on their terms
Scale education programs with digital events
Maintain strong distributor relationships through personalized content experiences
Understand HCP demographics by creating robust data profiles
As the U.S. shifts to value-based care models, getting reimbursement claims accurate from the get-go becomes ever more important. Driving Payment Accuracy is of critical importance to many health plans. It’s important to understand how the market is evolving, how to take advantage of best practices, and how to avoid common pitfalls associated with some approaches.
This article provides an in-depth review of the top techniques making a positive impact in the market, and explains why other methodologies are proving less effective.
Based on responses from over 100 marketers worldwide, working at companies with at least 1,000 employees in various industries, the report overwhelmingly found that despite a desire by marketers to confront the obstacles of digital customer engagement, they still struggle with the basics.
Key findings include:
One-third of companies report poor data analytics as an issue
84% of companies say the main purpose of their website is merely to act as a company brochure
19% of respondents say websites are still not GDPR compliant
71% of companies invest in paid social media for brand awareness as opposed to only 36% investing in SEO
80% of respondents say content maintenance takes up the most time for web teams
64% say well-targeted content is their biggest web optimization challenge