NCR Corporation announced that NAFDA has deployed NCR Power Mobile – a customer relationship management (CRM) software solution which empowers customers and sales representatives to easily place orders using their mobile devices.
NCR Power Mobile helps NAFDA’s foodservice distributors provide an intuitive and attractive solution to their customers and sales representatives, improving visibility at every stage of the ordering process. This includes real time status updates on product data, promotions, new item lines and the ability to track order status from point of entry through delivery and payment.
Very few industries are as dynamic and competitive as food services distribution. NAFDA distributors’ business has grown by maintaining very strong relationships with suppliers and delivering uncompromising quality in terms of services and products to their customers,
says Barry Hough, financial controller and head of IT at NAFDA.
NCR’s Power Mobile technology streamlines communications between distributors and their customers. The immediate impact includes greater accuracy coupled with increased engagement from customers who can leverage specials and promotions quickly, leading to improved customer loyalty. Companies must embrace the needs of the changing demographics of their customers and flexible technology is key to this.
Today, NAFDA maintains over 60 distribution outlets with 480 delivery vehicles and 1,250 employees serving more than 33,000 customers.
Offering mobile solutions for conducting business is no longer an option for distributors and retailers to engage with their customers,
said Todd Michaud, global vice president and general manager, Global Enterprise, Merchandising and Supply Chain Solutions at NCR.
NCR Power Mobile provides NAFDA distributors with a much simpler platform to engage with their customers anywhere and anytime, seamlessly raising customer interaction.
NCR Power Mobile delivers an innovative, superior customer experience through both tablets and smartphones running iOS, Android or Windows 8*. NCR Power Mobile utilizes intuitive workflows to provide consultative selling opportunities that drive sales and foster customer loyalty through improved visibility, including detailed product information such as nutritional data and other media-rich content.