6 of the Most Important Tactics for Making More Sales

The modern business world has evolved. Regardless of the nature or size of your business, your goal is to increase sales and grow. So, how do you build an effective strategy to continuously hit your sales targets?

6 of the Most Important Tactics for Making More Sales
6 of the Most Important Tactics for Making More Sales

By employing the sales tactics discussed below, you could realize a sizeable change in your daily deals and your business’s overall performance.

Table of contents

Invest in Sales Training for your Team
Don’t Forget Existing Customers
Cultivate Value in Your Products or Services
Know Your Customers and What They Need
Increase Customer Experience
Invest in Discounts and Promotions
Google My Business
Offering Free Samples
Buy One Get One (BOGO)
Cashback Promotions
Conclusion

Invest in Sales Training for your Team

In any business, the sales team acts as frontline soldiers on the battlefield. You wouldn’t send a soldier to battle without up-to-date training, so why send your sales staff onto the frontline without up-to-date skills? Training can be in-house, or through the best sales training companies to maximize results.

Your sales team also needs continuous motivation. Sales training keeps your team confident and motivated through being tuned in to market changes, the competition, and new information on products and services.

Corporate leadership training can also have a huge impact on the sales team. Investing in strategy development, conflict management, communication skills, time & resources management, benchmarking and data analysis all have a direct impact on your sales team performance.

You will pass the same value you invest in your sales team to your customers, which should mean increased sales.

Don’t Forget Existing Customers

As you strive to gain new customers, be careful not to lose those you already have. Maintaining existing customers can not only save you time but also saves you from the costs of constant advertising campaigns.

So, how do you ensure that your customers always come back? One approach is to offer special deals to loyal customers. When customers feel valued, they’re more likely to provide repeat custom to reap the rewards their loyalty has bought them.

Cultivate Value in Your Products or Services

Customers want to get value for their money. One way of showing your value to prospects is through social proof. Ask your customers to give testimonies about how your products or services have benefitted them to use on your company’s website and social pages.

You can also use these customer reviews to find areas of improvement for your business or products.

Know Your Customers and What They Need

Are you doing everything right, and your sales are still lower than they should be? It could be that you have the right products but you’re targeting the wrong customers. No matter how great your product or service, or how much you spend on marketing, if the right customers don’t know about your products, you risk making fewer sales.

Knowing your best customers in terms of gender, age group, background, needs, taste, and preferences means you stock the right products or develop the right services to increase your sales.

Increase Customer Experience

Customer experience is a term that is often confused with customer service. So, what is customer experience? It’s the overall idea that a customer has about your product or your business. Studies by American Express have shown that 86% of customers are ready to pay more to get a better experience.

Customer experience can either be positive or negative, and both have an impact on your sales. Customers who had a positive experience with your business are likely to become loyal and gift you the gold dust of referrals. Those who had a negative experience may want nothing to do with your company or product.

You can improve customer experience by training yourself to emotionally connect with your customers, listening and acting on their feedback in real-time, and offering timely services.

Invest in Discounts and Promotions

You may already know many ways of promoting your products or services, but remember that not all are mutually beneficial. For example, you could spend a lot on TV promotions and end up with little or no sales. Below are some of the types of discounts and promotions that have the best chance of increasing sales.

Google My Business

Does your company have a “Google My Business” account? Google My Business has a dashboard where you can post offers, update events, and post new products or services. The platform is a great way of reaching new prospects and luring in new customers with lucrative deals.

Offering Free Samples

If you’re trying to introduce a new product or service in the market, you can give your prospects free samples to provide feedback. If they like it, your customer will be more likely to go on to make a purchase and are likely to refer others, too.

Buy One Get One (BOGO)

Are you looking to liquidate slow-moving stock? BOGO is a great strategy to employ. BOGO works by fueling a sense of urgency by putting a timeline on a product or service. An example is to offer an extra free product or service for the first 10 clients who visit your business or offer BOGO on a particular day or days of the week.

Cashback Promotions

It feels satisfying to get back a portion of what you have spent. Guaranteed cashback for purchase is one way to persuade customers to buy from you when they hadn’t planned for it.

Conclusion

As a business owner, increasing profitable sales should be your priority, else your business could be a liability or a hobby. You can grow your business by increasing sales without increasing the cost per sale, reducing business expenses, and lowering customer turnover.

To make more sales, keep your sales soldiers armed with up-to-date training to maximize their performance. Prove your value to new prospects through customer testimonials and lucrative, mutually beneficial deals. Invest in your existing customers to keep them coming back for more, and turn new customers into loyal ones by offering a great customer experience.