Media and Marketing News Headline Updated on 30 July 2020 – SDVoE Alliance, G&D, L-Acoustics, Almo Professional A/V, NSCA, Digital Signage Summit 2020, PMA Research, and more

The headline on 30 July 2020

AI content creation — is it real? With the rise of automation, it was always reassuring to know that certain tasks — like writing — couldn’t be done by a computer. Well, that looks like it might change — and soon. Still in infancy, GPT-3 is an AI platform that scrapes digital content to create copy that’s difficult to distinguish from a real human. Sure, it’s not Hemingway, but it can handle simple product descriptions.

Is it that realistic? Fortunately, it doesn’t look like writers are going to be replaced anytime soon. While some of the generated copy is impressive, it still makes mindless statements lacking any common sense. It’s yet to demonstrate true intelligence. GPT-3 also seems to be prone to some of the same prejudices and biases found in previous AI language platforms.

The unfulfilled dream of AI. GPT-3 may not be perfect… yet, but it’s certainly showing more promise than previous attempts at game-changing AI. Remember these AI fails? IBM’s Watson for Oncology was cancelled for unsafe treatment recommendations and Apple’s Face ID was tricked by a 3D mask. It all looks to be part of the learning curve but it does get us wondering, will AI ever deliver on the hype?

Heineken shows what a night out in a bar will be like post-pandemic. The bars are back…and there’s nothing better than being able to go back more than once! From air hugs to elbow bumps to 1.5m cheers, there are plenty of ways to #SocialiseResponsibly to keep the bars open.

NSCA Updates Electronic Systems Outlook Report For Summer 2020. NSCA has updated its biannual Electronic Systems Outlook report for Summer 2020. It includes construction outlook information based on actual data from Q1 and Q2 of 2020, as well as a forecast outlook for the remainder of 2020, 2021 and beyond.

Digital Signage Summit Releases Programming For Virtual 2020 Show. Digital Signage Summit 2020 – The Show will be presented in a virtual format due to the novel coronavirus health crisis. In keeping with the past 15 years of the event, the-two day conference will cover the full range of topics.

PMA Research Report Shows Uptick Of Flat-Panel Display Sales In May. PMA Research has published its latest sell-through tracking report on large-format (32-inch and larger) flat-panel displays being sold by US distributors who serve commercial markets.

All car brands should be making blockbuster getaway videos to showcase their vehicles. Can you imagine Bond in a KIA though?
You can’t outrun the past. But one man will try to outdrive it.
One getaway driver. Eight cars. One shot at redemption.
Kia presents: The Features Film

Almo Professional A/V Partners With ARHT Media. Almo Professional A/V has entered into a partnership with ARHT Media, whereby Almo will offer ARHT’s HoloPresence technology, as well as ARHT’s online presentation platform known as the Virtual Global vStage.

L-Acoustics Builds Out Newly Formed Americas Division, Adds Key Leaders. L-Acoustics has appointed three executives to head the newly formed Americas division, encompassing sales, application, support, fulfillment and finance activities for all countries in North, Central and South America.

Huawei introduces the world to the Chinese artist behind China’s Rabbit Girl. He imagines rabbit ears on everyone he meets.
Meet the creator of China’s rabbit girls, Wu Sijun. He specializes in traditional ink painting. He doesn’t just paint rabbit ears onto all the characters in his artwork, he also imagines them on everyone he meets. Watch the video to find out what rabbit girl represents, and why he’s chosen to embark on this imaginative #ArtInTech journey with #HuaweiThemes. #WhoAreWe

Digital Signage Expo Revises 2020 Show Dates. After closely monitoring the situation in Las Vegas NV, Digital Signage Expo has extended the show’s postponement to November 11 to 13, with access to the exhibit hall granted on November 12 and 13.

G&D Celebrates 35 Years Of Business. Guntermann & Drunck GmbH (G&D) is celebrating 35 years of developing and manufacturing KVM products. The company will be foregoing any in-person anniversary events until the novel coronavirus health crisis is under control.

SDVoE Alliance Welcomes Black Box And IDK Corporation As Steering Members. The SDVoE Alliance revealed that Black Box and IDK Corporation have joined founders Christie, NETGEAR, Semtech and ZeeVee as steering members. The six companies have seats on the board of directors along with Grandbeing, a contributing member, and Justin Kennington, President of the SDVoE Alliance.

Not happy with being one of the biggest companies on planet Earth, Google has its sights set on the moon. NASA is using Google Cloud to build stepping stone bases on the moon. Scientists at the Frontier Development Lab are mapping the moon for future NASA missions and Google Cloud is transforming their research. With the help of Google Cloud and Intel, the brightest minds are able to solve humanity’s biggest challenges in a fraction of the time they believed was possible.

PSNI Global Alliance Welcomes Baker Audio Visual To Its Member Portfolio. PSNI Global Alliance has welcomed Baker Audio Visual as its latest North American member. With a history of creating AV experiences dating back to 1953, Baker Audio Visual will bring decades of consultancy and integrator experience to the PSNI worldwide network.

SpinetiX And FDW Enter Distribution Partnership In The US. SpinetiX and FDW have announced a distribution partnership in the US. FDW will offer the SpinetiX ARYA cloud service and the new HMP400 to integrators across the country.

USAV Unveils New Partnership With QSC. QSC joins the Preferred Manufacturing Partners as a 2020 Foothills sponsor by offering a full line of solutions including loudspeakers, digital mixers, power amplifiers, and the Q-SYS software-based audio, video and control Ecosystem.

Custom Sound Designs Acquires Second Opinion Audio. Custom Sound Designs has acquired Second Opinion Audio. Through this acquisition, the CSD team will expand its nationwide network of consultants, designers and integrators, adding offices in Colorado and Florida.

Group One Ltd. Expands West Coast Presence To Include Warehouse, Office Space. Group One Limited, distributor of companies such as Avolites, Calrec, DiGiCo, Klang, Solid State Logic and XTA, has opened a new 10,000-square-foot facility in the Los Angeles CA region.

AVIXA Foundation Reveals 2020 Scholarship Recipients. The AVIXA Foundation, charitable arm of AVIXA, announced the recipients of its three 2020 scholarships. These include the elAVate Scholarship, the Michael Vergauwen Scholarship and the new Mosaic Scholarship.

Commercial Systems Integration Survey 2020. The 35th annual Commercial Systems Integration Survey report, produced by Sound & Communications, aggregates data from AV integrators, consultants, design/build firms and other AV professionals.

Health Crisis Pushes Enterprise Video Communications Revenues To Nearly $19 Billion. The millions of employees working and networking from home during the COVID-19 pandemic have proven that video is a powerful tool for marketing, collaboration, training and many other use cases for businesses across multiple industries.

BICSI Fall Conference & Exhibition Goes Virtual. Due to health concerns, BICSI announced that its Fall Conference & Exhibition, scheduled to take place from September 27 to October 1, will be moved online.

NSCA, NSCA Education Foundation Name New Board Of Directors. NSCA has elected a new President to its executive committee, and has added two new officers to its Board of Directors for 2020 to 2021.

Green Hippo Welcomes DataVisual As Exclusive Distributor For Canada. Green Hippo, creator of tools for the real-time manipulation of video for the AV industries, has welcomed DataVisual to its global sales network as exclusive distributor for Canada.

MLB Opens Season With Installed Sound Systems Piping In Crowd Noise. Utilizing the installed sound systems in ballparks nationwide, MLB plans to play back crowd noise pulled from MLB: The Show, a video-game series produced by SIE San Diego Studio.