How Magento Commerce Platform Scales Business and Supports Rapid Retail Revenue Growth

Learn how the Magento platform fuels fast growth transformations Magento Commerce, part of the Adobe Experience Cloud, is a digital commerce platform engineered for rapid retail growth, is used more than any other eCommerce platform by the Internet Retailer Top 1000.

How Magento Commerce Platform Scales Business and Supports Rapid Retail Revenue Growth. Source: Magento
How Magento Commerce Platform Scales Business and Supports Rapid Retail Revenue Growth. Source: Magento

This article explains the 10 reasons why migrating to Magento Commerce, a solution that scales with their business and drives revenue growth, offers the fastest, flexible platform for today’s demanding digital markets.

Accelerate your business vision with powerful features, transform your business with fast, flexible functionality including:

  • Streamline site performance to drive conversions and reduce bounce rates
  • Rapidly add stores, brands, and currencies using one platform, one license
  • Grow your online footprint by connecting to popular online marketplaces
  • Enhance the customer experience with frictionless payment and checkout
  • Boost conversions and decrease bounce rates with scalable site performance
  • Increase sales by connecting your store to popular online marketplaces

Read on this guide learn how Magento Commerce can fast-track your business success.

Content Summary

Introduction
Speed up your whole store
Relax because it’s reliable
Add stores, brands, and currencies with one platform and one license
Get on Amazon (and other marketplaces) and still manage everything in one place
Make it easy for shoppers to check out and pay
Blend B2B and B2C business models
Create content fast without code—and segment it, too
Design web pages that act like apps
Invent your own user experience
Make analyzing eCommerce data easier

Introduction

Choosing an eCommerce platform is a critical decision for your online business.
The wrong eCommerce platform can make it hard for your business to compete effectively. Rigid templates can make it almost impossible to offer a unique look and feel. Lack of scalability can stop your business from growing as fast as the market will allow. And limited language and currency support makes it difficult to add new countries to your business mix.

Magento Commerce, part of Adobe Experience Cloud, is one of the most popular eCommerce platforms for businesses of all sizes. It is used more often than any other platform by the Internet Retailer Top 1000. It can help you get to market today—and succeed for years to come. How? It provides features that are specially designed to promote rapid business growth.

Speed up your whole store

Today’s consumers have no patience for slow web stores, and that’s especially true on mobile. As page time goes from one to five seconds, the probability of a bounce (customer who digitally walks out of your store) increases 90 percent (Google/SOASTA Research, 2017). For a website generating $30 million in annual sales, a one-second delay can result in $2 million or more in lost revenues (Aberdeen Group, 2011).

Magento Commerce is designed to maximize performance, which can improve conversion rates and reduce bounce rates. By switching to Magento, customers have dropped page load times by up to three seconds.

Magento customers have dropped page load times by up to 3 seconds.

Relax because it’s reliable

eCommerce is often seasonal, which means big spikes of traffic and transactions during a few months of the year. The six weeks before Halloween generate a 260 percent jump in web traffic to retail sites. And the week before Christmas can produce traffic levels 800 percent or higher than normal (“10 of the best digital marketing stats we’ve seen this week,” Econsultancy, October 27, 2017).

If your eCommerce platform can’t handle these surges in traffic and transactions, then your business can lose tens of thousands of dollars in sales. Even worse, your brand’s reputation could be damaged as customers struggle with the fallout from your site’s latest outage. That’s why Magento Commerce comes with “surge protection” designed to handle temporary surges in store activity.

Add stores, brands, and currencies with one platform and one license

Growth can be expensive if you need to set up a new eCommerce platform every time you add a new store. It can also get complicated as you try to connect multiple stores. This is especially true for cross-border commerce, which often requires adding new languages and currencies.

Magento Commerce lets you run multiple stores from one easy-to-manage platform. As a result, you can see all your transactions, shipments, and business results in one place.

Ego shoes goes from walk to run with Magento Commerce.
Founded over 10 years ago by entrepreneur Mohammed Fiaz, with brick-and-mortar stores in Liverpool and Manchester, Ego Shoes quickly attracted customers with trendy footwear at affordable prices. But the company really took off when founder’s son Adeel Fiaz joined the company. He and his cousin, Usman, started an Instagram account pointing to their online store. In three years, they have amassed a million followers and celebrity fans—and a whole lot of sales.

The only thing slowing them down was their eCommerce platform. They started out with Magento Open Source, which worked great for about a year. But, as they added products and evolved their customer experience, they ended up managing 50 to 60 extensions, which slowed their site down considerably. It also wasn’t ready for the kind of international expansion they planned. When they switched to Magento Commerce, they cut their page load time by 30 percent. Plus, they quickly added new sites for Australia, Europe, Canada, and the United States.

Get on Amazon (and other marketplaces) and still manage everything in one place

Even if you’re not adding new stores, you’re probably thinking about new marketplaces. Amazon is expected to take almost 50 percent of the US eCommerce market by year’s end, and it has become a search engine for consumer products. But selling through Amazon and other marketplaces can present logistical and technical challenges.

To keep track of inventory and choose the best fulfillment method, your eCommerce platform must talk with Amazon or whichever marketplace you’re selling on. But many platforms can’t do this out of the box. Instead, you have to build a separate integration, which can be time-consuming and expensive.

Magento Commerce makes it easy to connect your eCommerce platform to marketplaces, and it comes with Amazon Sales Channel, a pre-made integration with Amazon

Make it easy for shoppers to check out and pay

Customers don’t like surprises—such as extra costs and unexpected steps—when they’re checking out. It’s no surprise that the top three reasons shoppers abandon their carts are:

  • “Extra costs too high” (surprise shipping, tax, and other fees)
  • “The site wanted me to create an account”
  • “Too long and complicated a process”

On the other hand, easy checkout and payment can significantly increase conversions. So can managing shipping costs and giving customers flexible options to pay. Magento Commerce is designed to deliver a simple and straightforward checkout and payment experience. Plus, Magento Shipping supports a wide range of flexible shipping alternatives, which can help you keep costs low for your customers.

Blend B2B and B2C business models

The US market for business-to-business (B2B) commerce is expected to surpass $1 trillion (“Forrester Analytics: B2B eCommerce Forecast, 2018 to 2023 (US),” Forrester Research, December 2018). If you add online B2B sales conducted through business networks and electronic procurement systems, it’s a staggering $9 trillion (“Mapping the $9 Trillion US B2B Online Commerce Market,” Forrester Research, April 2018). To get a piece of this massive pie, a growing number of retail (or B2C) companies are adding wholesale operations. At the same time, B2B companies are beginning to sell direct to consumers.

Magento Commerce provides the flexibility you need to experiment with multiple business models. It also includes the special features you need to get started fast with B2B selling.

Create content fast without code—and segment it, too

Content marketing gets three times more leads than paid search advertising (Content Marketing Institure, 2017). Clearly, the ability to quickly create, publish, and segment content can help digital businesses stand out. Ideally, marketing and sales teams with little coding experience should be able to create and post new content quickly and without help from IT.

Magento Commerce comes with Magento Page Builder, a content creation tool that lets non-technical users build new content pages fast and assign them to specific audiences.

Design web pages that act like apps

The average US adult spends two hours and 51 minutes on a smartphone every day (comScore’s 2017 Cross Platform Future in Focus report). And more than half of them have used their phones to buy something online (Pew Research: http://www.pewinternet.org/2016/12/19/online-shoppingand- e-commerce/). By any measure, mobile is critically important to your success.

But delivering a great mobile experience is tricky. Most businesses use responsive web pages or native apps to reach their customers and each has specific drawbacks. Responsive web pages are accessible through any web browser, but they can’t access smartphone capabilities like push notifications. And native apps deliver a more custom experience but must be built separately for each operating system.

Progressive Web Apps (PWAs), a new approach to mobile web delivery, combine selected features of both responsive web pages and mobile apps. PWAs can be accessed through the web browser and can integrate smartphone capabilities. Magento Commerce supports responsive web pages and mobile apps. And Magento also offers the Progressive Web App Studio, a development environment specifically for creating PWAs.

Invent your own user experience

87 percent of consumers say they’re very likely to buy more from a company when they have a “very good” customer experience.11 Moreover, a unique (and positive) user experience can set your brand apart from thousands of cookiecutter eCommerce websites. However, building a differentiated customer experience means you must have complete control over your web store’s look and feel.

Magento Commerce gives you the flexibility and control you need to create a distinctive user experience. What does that mean? You can choose from many different responsive themes, all of which you can easily modify. You can also create your own designs.

87% of consumers say they’re very likely to buy more from a company when they have a “very good” customer experience (11 Temkin Group, 2018).

Make analyzing eCommerce data easier

Applying business intelligence to your web store can uncover opportunities. For example, high mobile traffic alongside low mobile conversion rates can suggest you need a mobile makeover. And identifying common characteristics of repeat customers can help dial in your marketing efforts.

But gathering business intelligence can be challenging if you have to download raw transaction and website data and analyze it in spreadsheets. Fortunately, Magento Commerce makes it possible with BI features that are easy to use on day one and powerful enough to grow with your business.

Source: Magento