Skip to Content

Why We Like, Share, Comment on Facebook

Facebook taps the brain’s pleasure center. Based on research: Studies show physiological reactions like pupil dilation as an indication of happiness when people are browsing their Facebook.

Why we “LIKE”?
According to Facebook, “Like” is a way to give positive feedback or to connect with things you care about.

Research: On average, 44% of Facebook users “Like” content posted by their friends at least once a day, with 29% doing so several times per day.

Reason 1: It’s a quick and easy nod
Research: Confirmed by Elan Morgan from a 2-week experiment documented on Medium.

Reason 2: To affirm something about ourselves
Research: In a study of more than 58,000 people, based on someone’s likes, you can figure out whether that person is:
– White or African American with 95% accuracy.
– Gay or straight with 88% accuracy.
– Democrat or Republican with 85% accuracy.
– Male or female with 93% accuracy.
– Age with 75% accuracy.

Reason 3: To express virtual empathy
Research: Studies show that spending more time using social networks and engaging in instant message chats predicted more ability to be virtually empathic.

Reason 4: Because it’s practical / we’ll get something in return
Research: A Syncapse study found that most people seem to make these decision based on practical based on practical reasons [such as coupons and updates from favorite brands].
– 49% Support the brand they like.
– 42% Get a coupon or discount.
– 41% Receive regular updates from brands they like.
– 35% Participate in contests.
– 31% Share personal good experiences.
– 27% Share interests / lifestyle with others.
– 21% Research brands when looking for specific products / services.
– 20% See friends that have already “liked” or are a “fan”.
– 18% A brand advertisement [TV, online, magazine].
– 15% Recommended to fan the brand.

Why we “COMMENT”?
We have something to say and it’s more satisfying to comment or receive comments compared to likes.
Research: Molra Burke, who is studying 1,200 Facebook users in an ongoing experiment, has found that personal messages are more satisfying to receivers than the one-click communication of likes.

Why we “POST” status updates?
This is how often people update their status on Facebook.
– 10% of Facebook users change or update their own status on Facebook on a daily basic.
– 4% update their status several times per day.
– 25% of Facebook users say that they never change or update their own Facebook status.

Reason 1: Posting relieves loneliness.
Research: The study found that when students updated their Facebook statues more often, they reported lower levels of loneliness.

What stops us from posting?
We stop posting because of self-censorship.
Research: Researchers at Facebook conducted a study on self-censorship [that is, the posts you write and never actually publish].

Over 17 days, they tracked the activity of 3.9 million users.
– 71% of users type out at least 1 status or comment and decided not to submit.
– On average, users changes their mind about 4.52 statuses and 3.2 comments.

Why we “SHARE”?
Another worldwide poll by Ipsos offers some similar findings, noting that around the globe, people primarily:
– 61% Share interesting things.
– 43% Share important things.
– 43% Share funny things.
– 37% Let others know what they believe in and who they really are.
– 30% Recommend a product, service, movie, book, etc.
– 29% Add their support to a cause, an organization or a belief.
– 26% Share unique things.
– 22% Let others know what they’re doing.
– 20% Add to a thread or conversation.
– 10% Show they’re in the know.

    Ads Blocker Image Powered by Code Help Pro

    Ads Blocker Detected!!!

    This site depends on revenue from ad impressions to survive. If you find this site valuable, please consider disabling your ad blocker.