Reach: Are you getting people’s attention?
Table of Contents
General
- Average cost per impression
Search
- Average organic search position
- Average number of URL errors (server errors, 404 errors, Not Found)
Online Ads
- % change in impressions
- Open rate
- Unsubscribe rate
- List growth rate
Word of Mouth (Social)
- Growth rate of inbound links
- % change in sentiment
- Growth rate of social mentions
- Social media fan/follower growth rate
- % engaged fans and followers
Acquisition: Are people interested in finding out more?
General
- Average cost per visit
- Landing page bounce rate
- % change in referrals
Search
- Ratio of search queries to clicks
- Ratio of search impressions to clicks
Online Ads
- Click-through rate
- Click-through rate
Word of Mouth (Social)
- Ratio of inbound links to referrals
- Ratio of social mentions to referrals
Conversion: Do your interactions with people end in value for your organization? (transactions)
General
- Average cost per visitor
- Average cost per visit
- Average cost per conversion
- Average order value
- Average revenue per visitor
- % revenue from new and returning visitors
- Shopping cart start rate
- Shopping cart completion rate
- Download completion rate
- Form completion rate
Retention: Have you created ongoing loyalty?
General
- % of conversions from new and returning visitors
- Recently of visit
- Frequently of visit
- Recency of purchase
- Frequency of purchase
- Lifetime value of customer
Source from nonlinear digital
Alex Lim
Alex Lim is a certified IT Technical Support Architect with over 15 years of experience in designing, implementing, and troubleshooting complex IT systems and networks. He has worked for leading IT companies, such as Microsoft, IBM, and Cisco, providing technical support and solutions to clients across various industries and sectors. Alex has a bachelor’s degree in computer science from the National University of Singapore and a master’s degree in information security from the Massachusetts Institute of Technology. He is also the author of several best-selling books on IT technical support, such as The IT Technical Support Handbook and Troubleshooting IT Systems and Networks. Alex lives in Bandar, Johore, Malaysia with his wife and two chilrdren. You can reach him at [email protected] or follow him on Website | Twitter | Facebook
