Reach: Are you getting people’s attention?
General
- Average cost per impression
Search
- Average organic search position
- Average number of URL errors (server errors, 404 errors, Not Found)
Online Ads
- % change in impressions
- Open rate
- Unsubscribe rate
- List growth rate
Word of Mouth (Social)
- Growth rate of inbound links
- % change in sentiment
- Growth rate of social mentions
- Social media fan/follower growth rate
- % engaged fans and followers
Acquisition: Are people interested in finding out more?
General
- Average cost per visit
- Landing page bounce rate
- % change in referrals
Search
- Ratio of search queries to clicks
- Ratio of search impressions to clicks
Online Ads
- Click-through rate
- Click-through rate
Word of Mouth (Social)
- Ratio of inbound links to referrals
- Ratio of social mentions to referrals
Conversion: Do your interactions with people end in value for your organization? (transactions)
General
- Average cost per visitor
- Average cost per visit
- Average cost per conversion
- Average order value
- Average revenue per visitor
- % revenue from new and returning visitors
- Shopping cart start rate
- Shopping cart completion rate
- Download completion rate
- Form completion rate
Retention: Have you created ongoing loyalty?
General
- % of conversions from new and returning visitors
- Recently of visit
- Frequently of visit
- Recency of purchase
- Frequency of purchase
- Lifetime value of customer
Source from nonlinear digital
