Killer Social Media Strategy for Start-ups and Small Businesses

The power of Social Media:

• 92% of Marketers said Social Media is important to their Businesses.
• 97% of Marketers are using some form of Social Media Marketing.
• 74% of Adult Internet Users Utilize Social Media.
• 64% of Sales Teams who use Social Media Reach their Sales Quotas.
• 55% of all Buyers use Social Networking to Research a Product.
• 61% of B2B Marketers use Social Media Networks to Build Leads.
• 31% of Overall Traffic to Websites is Driven by the Top 8 Social Networking.
• At the Beginning of 2016, there ware 4.2 Billion Active Monthly Social Media Users on the Top 8 Media Networks.

12 Simple Steps for an Effective Social Media strategy

1. Define Target Audience: Age, Gender, Location, Income and Education. Use Alexa and Google Adwords for research.
2. Research Buyers Persona: Use MakeMyPersona.com for Persona Creation.
3. Research Influencers: Use BuzzSumo for research.
4. Identify Social Media Platforms used by Buyer Persona: Use BuzzSumo and Ahrefs for research.
5. Look at Competitor’s Preferred Social Platforms: Use BuzzSumo and Ahrefs for research.
6. Produce Content that addresses Buyers Persona Pain Points: Use Quora and Forums for research.
7. Create a Content Bank: Blog Posts, Videos, Pictures, Infographics and Quick Tips.
8. Engage and Build Relationships
9. Maintain a Consistent Content Publishing Cycle
10. Invest on Getting More Social Followers; Share Expert’s Content
11. Automate Social Sharing with Tools like Buffer an Hootsuite
12. Evaluate Your Results and Improve Your Strategy.

Source: Social Media Marketo