What does BOPIS mean?
BOPIS (buy online, pick up in-store) is a business model that allows consumers to shop and place orders online and then pick up their purchases in the brick-and-mortar store, often within the same day. BOPIS, sometimes referred to as ‘click-and-collect,’ is a part of the larger multichannel shopping trend that has been emerging, which allows customers to merge online, in-store and mobile channels to make purchases.
BOPIS allows consumers to combine the ease and convenience of online shopping with the speed, security and added convenience of picking up their order in-store. It also allows retailers to reshape their customer experience and adapt it to the current digital and mobile era, thus attracting shoppers to their physical stores and opening up the opportunity to make additional sales, strengthen customer engagement and increase brand loyalty. This is especially important as online retailers gain greater dominance within their markets, taking customers and sales away from brick-and-mortar operations.
Alex Lim
Alex Lim is a certified IT Technical Support Architect with over 15 years of experience in designing, implementing, and troubleshooting complex IT systems and networks. He has worked for leading IT companies, such as Microsoft, IBM, and Cisco, providing technical support and solutions to clients across various industries and sectors. Alex has a bachelor’s degree in computer science from the National University of Singapore and a master’s degree in information security from the Massachusetts Institute of Technology. He is also the author of several best-selling books on IT technical support, such as The IT Technical Support Handbook and Troubleshooting IT Systems and Networks. Alex lives in Bandar, Johore, Malaysia with his wife and two chilrdren. You can reach him at [email protected] or follow him on Website | Twitter | Facebook
