Do you have a business that you are marketing on Instagram but don’t seem to see much success from it? Do you want to know what you could be doing to help your business grow on Instagram?
These days, businesses and brands have moved on from traditional marketing and found themselves with a great new marketing opportunity through social media. As a business there are countless benefits to using social media, from the fact that it is free, to brand awareness, to even the ability to have an immediate response from an audience.
Instagram is one of the best places to market your business because of just how many people make use of the platform daily. If you want to know how to grow your business on Instagram, here are 5 tips that you should be following.
Content Summary
Hashtag strategy
Optimize your profile
Engagement
Tell your brand story
Post user-generated content
Hashtag strategy
Everyone knows what hashtags are and plenty of people use them in their content in the hopes of getting noticed or having more people see them. However, what not a lot of people know, is how to correctly and efficiently use them to reach the correct audience.
Hashtags are a magical tool that can help you increase your followers with little effort. Something that pairs well with this is using a service such as Growthoid.co that lets you buy real Instagram followers and with that makes the chances of being noticed even bigger. All you need to do is make sure that you are using hashtags that your target audience will be interested in. When posting, make sure you know what niche you fall part of and only use hashtags related to that niche and your content. This is the best way to reach your desired audience.
Optimize your profile
One of the very first things people will notice about your account is your profile. As a business, you want your profile to come across as professional, but still look good and express what your business is all about.
Your profile is one of the most important parts of your account and by making use of every option available to you, you will give yourself the best shot at growing your business on Instagram
When starting with your profile, you need to have a look at your username. Is it short and simple? Is it easy to remember? Does it have something to do with your business name? these are all things you need to think about when choosing the best username.
Moving on to the profile picture. This needs to be something that depicts your page. It should show off your business and still be clear in the small icon. Lastly, we have the bio. This is the most important part and you should fill it to completion including your website as well as the location of your store and how people can contact you.
Engagement
Next up is engagement, which is something that you should overlook. Social media is meant to be a place where people socialize, and engagement is how you go about doing this. To grow your account and be perceived as successful, you need to be receiving a lot of engagement, however, this can be tough, especially if you don’t have many followers.
To do this, you need to be engaging too, by liking, sharing, commenting, and even following other users. If you don’t do this, you miss out on a whole world of people who might be interested n your content but won’t be able to find you.
Tell your brand story
You may think that as a business on Instagram all you need to do is promote your products, but people don’t want to see that. They want to see the behind-the-scenes and get to know the people who are a part of your business journey.
A great way to do this is by telling your brand’s story. Share how the brand came about, and what the brand strives to achieve, among other things that you think your audience might be interested in.
Post user-generated content
User-generated content is content that is made by your followers and fans. This is a great way to take some of the workloads off of you but also to show that you’re not just about business, and care about your followers and consumers.
Doing this is a fantastic way to create a more personable appearance, and even show thanks to your audience for the support. It is a very good way to grow your business.
