How to Become a One-Stop-Shop for Your Customers by Offering UCaaS

The global UCaaS marketplace is projected to exceed $24.88 Billion by 2021. That’s a tremendous opportunity for MSPs, VARs, and IT solution providers of all sizes.

How to Become a One-Stop-Shop for Your Customers by Offering UCaaS
How to Become a One-Stop-Shop for Your Customers by Offering UCaaS

In this detailed guide, we cover how, by offering UCaaS solutions to your customers, you can:

  • Consolidate services to a single platform, increasing efficiency
  • Reduce overhead costs, increase margins, and add new, sticky clients to your base Focus your time on providing reliable solutions for your customers

Unified Communications as a Service (UCaaS), the third party network delivery of communication applications, has opened the door for Managed Service Providers (MSPs), Value Added Resellers (VARs), and IT Solutions Providers to take market share and capture new revenue streams from the large telecommunications providers.

Because companies of all sizes can benefit from unified communications, there is no limit to opportunity. MarketsAndMarkets has forecasted that the UCaaS market will grow from $15.12 billion in 2015 to $24.88 billion in 2019 – that’s an impressive Compound Annual Growth Rate (CAGR) of 10.5%.

But what does UCaaS mean for you? This can be answered by addressing an equally important question: What does UCaaS mean for your customers? According to IDG Enterprise, much of UCaaS market growth is being powered by companies wanting to increase employee collaboration and productivity and to accommodate more mobile workforces. By offering a complete package of unified communications services, you can provide solutions for improving efficiency while reducing your customers’ communications vendors to a single provider – you. Your customers no longer need to juggle multiple vendors and their respective platforms and technology, while hoping their services are somewhat compatible with one another. You can offer it all, and because the services are delivered from the same platform, you can guarantee simplified management and ease-of-use.

For prospective and current customers, you can now market yourself as a one-stop-shop provider of all things unified communications, such as Hosted PBX, VoIP, SIP Trunking, Messaging, and Presence Technology, and Video Conferencing.

Now, you may be asking yourself…

“How do I offer UCaaS if I haven’t developed it in-house?”

The best part of UCaaS is that you can partner with a private label UCaaS provider and adopt their technology while marketing it as your own. This significantly expedites your entry into the market and provides you with a field-tested platform. Some of the primary benefits include:

  • Improved organization and efficiency: Because you’ll be consolidating your services to a single platform, you’ll be able to streamline business operations for both your customers and yourself.
  • Increased profits: In addition to lowering overhead costs by increasing efficiency and productivity, private label UCaaS allows you to increase profits by setting your pricing (and growing your margin), increasing client retention, and attracting new clients.
  • More time for what matters: Your time doesn’t need to be spent updating software and technology. Instead, you can focus your time on providing solutions that work for your customers. As technology continues to advance, companies will increasingly look to MSPs, VARs, and IT Solutions Providers to provide guidance and recommendations for simplifying IT procurement and improving business communication processes. It’s not just about being a technology provider – you now need to provide technology and expertise.

Types of UCaaS

The responsibilities of MSPs, VARs, and IT Solutions Providers are converging, and it’s now critical to offer a complete package of communication services. These are some of the services you should be offering.

  • HOSTED PBX & VOIP: Private Branch Exchange (PBX) traditionally refers to the telephone closet of old. With Hosted PBX, you can now provide a complete phone solution that is housed in a professionally maintained data center without purchasing expensive and legacy phone system hardware and software. When combined with Voice over IP (VoIP), a high-quality broadband connection replaces the traditional phone line, and allows your customers to utilize your communication solution no matter where they’re located.
  • SIP TRUNKING: If you’re offering VoIP, you’ll want to offer SIP Trunking as well. Session Initiation Protocol (SIP) is the go-to signaling standard for real-time VoIP communications. A SIP Trunk is a broadband, virtual phone line that can save your customers up to 40% of the cost of traditional phone lines. Additionally, SIP Trunking is easily scalable to meet your customer’s growing or seasonal demands.
  • VIRTUAL AUTO ATTENDANT AND MOBILE VOIP: The rise of mobile employees and Bring Your Own Device (BYOD) environments has led to unique requirements. You can address your customers’ needs by offering a virtual auto attendant or mobile VoIP. With a virtual auto attendant, your customers can have unified mailboxes, trackable devices, and complete accessibility through their laptops or smartphone. Call flows can be easily routed through IP desk phones and softphone clients.
  • MESSAGING AND CHAT: In the modern, multi-tasking work environment, it isn’t always ideal or possible to pick up the phone, walk over to a coworker, or schedule a meeting. Rather, many UCaaS platforms contain embedded instant messaging and chat clients that are less-invasive than voice communication, but more responsive than email. These clients are ideal solutions for keeping coworkers connected within the office or across different locations.
  • CONFERENCING: Teleconferencing and video conferencing have become necessities for many companies that have multiple office locations or remote employees, or require long-distance meetings with customers or clients. In addition to messaging and chat, many UCaaS platforms are now including teleconferencing and video conferencing capability, with features like desktop sharing and remote control.

Source: Channel Partners

Published by Thomas Apel

, a dynamic and self-motivated information technology architect, with a thorough knowledge of all facets pertaining to system and network infrastructure design, implementation and administration. I enjoy the technical writing process and answering readers' comments included.