Do you have a tech company that needs some more recognition but you have no idea how to do this? Have you tried using social media such as Instagram but aren’t sure if it will work?
These days, social media is one of the biggest ways to grow online. It is incredibly popular and you will have a hard time finding someone who doesn’t have some or other kind of social media account.
As a business, one of the best social media platforms that you could be making use of is Instagram. This is because it is an incredibly large platform that has so much to offer. It even gives you the ability to register your account as a business and get additional benefits from it. Here are how tech companies can grow on Instagram.
Content Summary
User-generated content
Branded hashtags
Post often
Use influencers
User-generated content
User-generated content is something that a lot of businesses might overlook because of the fact that it is not content that they have control over, however, it is something that can be incredibly useful when it comes to growing your account and business.
User-generated content is exactly what it sounds like. It is content that is created by your followers and fans. Ultimately this takes a big workload off of your shoulders and you are basically getting free promotion from your followers. To do this, you will need to have followers in the first place, and something that might help achieve that is a service like Growthsilo for example, that naturally grows your followers. Services like these are great especially in the beginning since it boosts your account and with that more people can see it and it just snowballs from there.
This could be don’t in multiple ways, such as hosting a giveaway, asking people to tag others in your content, making a challenge for people to do, and so much more. It requires minimal effort but has plenty of payoff.
Branded hashtags
By now, we all know about hashtags and how they work. They are miracle workers when it comes to getting more people to notice your account and even gaining more engagement and followers. However, not too many people know that they can create their own hashtags.
As a business, this is something that should be done right in the beginning. Creating branded hashtags is not only a great way to keep track of who is posting about your account or brand, and to know what kind of content is being posted, but it is also a great way to increase your brand awareness, and encourage people to know about you.
Branded hashtags will typically have something to do with the name of your brand. For example, one of the most famous branded hashtags was by Coca-Cola who made #shareacoke a massive deal, bringing in even more recognition.
Post often
Back in the day, people would post on Instagram once every so often, or even just once a day, and call it quits afterward. This was because people would feel overwhelmed and get tired of seeing the same person over and over. However, as Instagram has grown, they have added in multiple new features for their users to try out.
Because of this, posting often every day has not become a problem and doesn’t come across as needy anymore. Instagram rewards you for posting often by making you climb that ladder of the algorithm. The more you post, the more engagement you receive, the more engagement you receive, the more followers you gain.
Use influencers
Last but not least, Instagram prides itself on its influencers and there are now so many on the platform. Influencers are the most famous people on Instagram or the celebrities of the platform and they are the people with the most followers.
As a tech company, you should use this to your advantage and find an influencer who is into tech that might help you. Working with influencers comes with a cost most of the time as it is their way of making an income. However, it is worth it as you will be able to instantly grow your follow count and even customer base with the positive review of your brand to the influencer’s large audience.
This is incredibly beneficial to any business, but especially to tech businesses because of just how big the tech niche has become on Instagram and how many people they will be able to reach with just one post from an influencer.
