Your customers are bombarded with marketing messages every day. How can you make sure your message stands out?
When it comes to creative marketing ideas, there are no formulas, but there are a few ways to stand out.
Content Summary
Get Creative: Think Outside the Box to Grab Attention
Find the Right Connection: Show Your Personality Alongside Your Message
Be Different: Don’t Blend in with the Competition
Be Memorable: Give Customers a Reason to Remember You
Be Fun: What’s More Important Than Making People Laugh?
Get Creative: Think Outside the Box to Grab Attention
The first way is to do something different. Find an unconventional way to get your message out there, and it will surely be remembered. You may not know what you’re going up against, but as long as you do something different, it has a better chance of standing out.
Thinking outside the box might come in different forms. It may mean finding a good web designer who can create something really bespoke that leaps off the page or perhaps finding new ways to contact your customers. Any way you look at it, a creative marketing message will stand out.
Find the Right Connection: Show Your Personality Alongside Your Message
It’s not enough to just have an interesting idea. You also need to make sure your message connects well with your customers.
Don’t try to be all things to all people. Getting the details right is important, but it should be one element of several, such as the content, the design, or possibly even the slogan itself.
The world has enough copycats; go above and beyond in everything you do so that your customers can easily see how great you are through your marketing efforts.
Be Different: Don’t Blend in with the Competition
Unlike your competitors, you are special. Your message should be too, but don’t tell your customers that they are special to you; they don’t want to hear it.
The best way to do this is through a unique marketing message. It must have something that is completely different and will have customers thinking about you more than your competition.
It doesn’t matter how original or strange it might be; as long as it works for your target market, then all is fine by me.
Be Memorable: Give Customers a Reason to Remember You
Remember that your business is more than just your marketing message. A good example of this is when a customer makes a purchase. That’s why it’s important to have an easy and memorable way of contacting your customers.
Many businesses make the mistake of just sending out a direct mail or email links after they get customers’ details, which is inadequate given the importance of these messages.
Make sure that the email link you are using is easy to remember, and if you can lead to something that will make it easier for customers to contact you. This way, your messages stand out more, and customers can look at them all the time.
Be Fun: What’s More Important Than Making People Laugh?
It might seem like a strange thing to mention, but a marketing message doesn’t have to be dull. Being clever and funny is one of the best ways to stand out.
Don’t just do something nice for your customers because it’s expected of you; think about what kind of message will suit them better. Your message should be memorable and entertaining in order to increase the uptake of your marketing efforts.
