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Executive’s Playbook for Enterprise Business Success with AI

Our new Enterprise AI Guide provides executives with a step-by-step framework on approaching AI so that it can be successfully incorporated into your organization. It cites examples of companies from different industries that use AWS capabilities to introduce AI and machine learning into their practice.

Executive’s Playbook for Enterprise Business Success with AI

Content Summary

Impacting business goals
Challenges of adoption
Getting started with AI
Getting started with AWS AI

Artificial intelligence is quickly becoming a fundamental building block of business operations, providing real gains such as improved processes, increased efficiency, and accelerated innovation. Advances in machine learning technology have combined with high-performance compute options and an abundance of data to create a perfect storm for AI to transform organizations of all sizes.

For enterprise leaders, the need to embrace AI capabilities is immediate. IDC estimates that 40% of digital transformation initiatives will be supported by AI in 2019 and 42% of executives say AI will drive innovation in their organization. As enterprises accrue data from numerous sources— ranging from customer feedback, sales logs, internal processes, and financial forecasting—there is opportunity to operationalize this often “dark data” into insights that can improve decision-making, create new revenue streams, and optimize the business value chain.

  • 40% of digital transformation initiatives will be supported by AI in 2019
  • 42% of executives say AI will drive innovation in their organization

Impacting business goals

Early adopters are weaving AI across the organization to address business priorities. Some machine learning projects tackle incremental gains to automate processes to create efficiencies. Others are transformational initiatives aimed at innovation and competitive differentiation. While there are numerous applications of AI, enterprises already realize great value from use cases that provide new experiences for their customers and drive business growth.

Goals for AI innovation:

  1. Enable product and service innovation
  2. Drive research and discovery
  3. Enhance the customer experience
  4. Improve customer service
  5. Improve healthcare outcomes
  6. Increase efficiency and productivity
  7. Improve security and compliance
  8. Optimize supply chain operations
  9. Improve decision making

Enable product and service innovation: While finding new ways to innovate is top of mind, more mature AI enterprises already use machine learning pervasively. They inform their product roadmap through intelligence extracted from customer-feedback; drive the product development lifecycle, including DevOps and quality assurance through automation and intelligence; and infuse machine learning capabilities directly into new products that benefit the end user.

Drive research and discovery: AI-driven research unlocks new ideas in diverse industries such as automotive, manufacturing, and energy and utilities, where machine learning capabilities help uncover new formulas, new materials, and new ways of thinking about ageold problems. It is especially relevant in industries such as healthcare and life sciences, where machine learning models can make predictions that drive research toward breakthroughs that lead to new and improved patient treatments.

Enhance the customer experience: Across industries including financial services, healthcare, retail, and media and entertainment, targeted recommendations have become important for personalization that delights and engages customers. Epsilon research indicates 80 percent of consumers are more likely to make a purchase when brands offer personalized experiences. Using voice-of-customer analytics to understand customer behavior and preferences, as well as recommendations engines to predict best matches, enterprises can push customized offers to location-based mobile services that offer real-time convenience and choice.

Improve customer service: Critical to every business is ensuring that various customer touchpoints—both internal and external—provide timely, accurate, and meaningful customer service. AI technology such as conversational agents bridge the gap, modernizing the contact center to provide quick responses to customer calls and chat requests. In addition, text-to-speech and natural language processing capabilities can be applied to the streams of incoming customer data such as texts, voice messages, and customer service logs to better understand customer needs and sentiment in order to help improve the quality of customer service.

Improve healthcare outcomes: Today AI is being used in healthcare to help patients quickly locate available in-network doctors. Behind the scenes, machine learning is being used to analyze everything from X-rays to patient-history data. As well, it can make predictions on patients at risk, and help physicians and hospital personnel determine the best course of action.

Increase efficiency and productivity: Across business operations, pervasive use of machine learning to automate and streamline processes has resulted in increased efficiency and reduced costs. For example, using automated media tagging and large-scale document recognition and analysis, machine learning can eliminate countless hours of labor. Machine learning can also analyze manufacturing incidents in real time, providing early warning of potential problems. HR departments are even turning to machine learning to assess job applicants more efficiently.

Improve security and compliance: Use of machine learning across security, risk, and compliance use cases is a fast-growing trend especially in the financial services sector. Fraud-detection models help to keep consumer data safe and prevent malicious attacks against bank accounts and even mobile endpoints. On the other end of the spectrum, machine learning automates mundane tasks such as financial-document analysis, reducing manual effort and allowing the workforce to focus on higher-value tasks.

Optimize supply chain operations: From point-of-sale to freight-delivery management to forecasting demand, AI plays a pivotal role across the supply chain. In demand planning for example, machine learning algorithms can look at historical data as well as demand and other relevant data—such as product schedules, weather patterns, and competitor pricing—to determine when it’s time to restock or end of life a product. Sophisticated machine learning models can predict weekly, daily, and even down-to-the minute forecasts to help companies streamline supply chain management, save cost, and increase efficiency.

Improve decision-making: Machine learning-based predictions augment decision making across all functions of the organization and across use cases. These predictions produce continuous actionable insights that help leaders and teams tackle operational and business challenges. This can range from forecasting that impacts pricing optimization, to predictions for autonomous vehicles to make informed choices.

Challenges of adoption

Machine learning is frequently the catalyst that turns business data into accurate predictions and actionable information, but as with many emerging technologies, there are challenges to adoption including data, complexity, cost, and lack of skills.

Data ambiguity: Enterprises can struggle with various issues related to data. First and foremost, many are unaware of all their possible data sources that may hold hidden insights. Even when they’ve identified data, there’s a lack of labeled data ready for machine learning. Furthermore, even labeled data can prove to be an issue where integrity is in question since data can often have hidden biases from human labelers. Finally, enterprises often struggle with ensuring the right data management and governance policies are in place to allow the right people and processes to securely access, store, and manage the data.

Complexity: The machine learning workflow can be time-consuming and iterative, which leaves many organizations and developers thinking machine learning is complex and difficult to use. There are many steps involved from prepping data, choosing algorithms, building, training, and deploying models … and iterating over and over again. There are decisions to be made about infrastructure—selecting the right compute for training and inference, considerations for cloud, on premise, and edge deployments.

Cost inhibitors: Machine learning training and inference can be expensive, especially since models require iterations to improve the accuracy of predictions. Because embarking on AI initiatives is new to many companies, they also don’t have the experiences or skills in-house, and often have to rely on external resources to kick-start projects.

Lack of skills: Even when companies embrace new technologies like AI to drive business transformation, not having the right skills is often a road block to getting started. AI projects require machine learning expertise to build and train ML models—this includes the skills of machine learning developers, data scientists, and researchers to build algorithms and train models. These skills are not in great supply and are often unavailable in-house which leaves businesses struggling to train or supplement their skills with consultants and partners.

Getting started with AI

AI presents new opportunities to realize foundational gains such as efficiency and cost savings, as well as higher-value gains such as product innovation and spurring discovery and research. But how do organizations get started? For many, AI adoption begins by identifying workflows and business processes that suffer from low efficiency or where human mistakes abound. They consider all their data sources and existing data strategy. They determine the best cloud-based infrastructure and tools to scale AI. And last, they ensure that the right skills are on board for machine learning projects to be successful.

Key considerations:

  • Understand business objectives
  • Advance your data strategy
  • Leverage the cloud
  • Enable your organization

Understand business objectives
Understanding the business benefits of AI adoption—in particular, the specific benefits relevant to your organization—is critical for enterprise success with AI. Once objectives are identified, it’s important for business and technical leaders to understand and champion their role.

  • Select a targeted use case: When choosing a pilot, consider use cases where AI can have the most impact, and those from which you can learn to scale enterprise deployment. Focus on how you can deliver a better experience for your customers and identify the business and operational outcomes desired. Then establish one or two high-value proofs of concepts (PoC) that can really make a difference to your organization and quickly demonstrate results. For the PoC to succeed, it’s critical to have the right resources in place, including infrastructure, data, and capabilities.
  • Understand the impact: From the outset, consider the operational effect of new AI solutions. AI can have transformative impacts, so it’s important to plan in advance for what you want to achieve and measure. This can also help you determine how to measure success. When considering ROI, ensure you have value checkpoints early in the project lifecycle. This lets you adapt the approach before you’ve scaled investment.
  • Iterate and learn: Once you’ve proven the potential of machine learning, the next step is to move from pilot to production, which may include integrating the machine learning capability into a larger IT system. This move typically takes longer than the pilot process and can vary depending on the complexity of the overall system and how large-scale the production deployment will be.

Advance your data strategy
Data is gold for leaders who are looking to disrupt their industries with machine learning, but many organizations don’t have machine learning-ready data. Recognizing the importance of data and developing a plan to collect and use that data is critical for successful machine learning adoption, even at the PoC stage.

All sources of data need to be uncovered, from structured data like billing and CRM to unstructured data like social media feeds, images, and forms. Then that data needs to be evaluated for quality and usefulness. Finally, data needs to be cleaned and accurately labeled for machine learning models to transform it into valuable insights.

Leverage the cloud
Successful machine learning initiatives need more than just the right tools. A comprehensive platform brings together data store, security, and analytics services, as well as compute resources for training and deployment. Turning to the cloud for these services brings a wide range of benefits, including speed, scalability, flexibility, resilience, security, and reduced cost.

As well, the cloud offers the widest range of high-performance CPU and GPU processor types, which are essential for large-scale training and for deployment in a production environment. Using cloud-based data lakes and storage also ensures that you can easily access and manage data so that machine learning initiatives are seamless, repeatable, and scalable.

Enable your organization
Along with the right use cases, having the right skills to build machine learning applications and systems, as well as the right process and operating model, are essential to getting pilots off the ground and scaling enterprise AI.

  • Assemble the team: Consider appointing a Chief Data Officer (CDO) to lead the charge on data strategy and governance, bring together interdisciplinary teams, and streamline data processes. Assemble a team of machine learning developers and data scientists essential for a successful PoC, and train teams for future deployments. It’s also important to involve subject matter experts who understand your business vernacular, especially for industry domains, to help you get to ground truth with your data.
  • Create the process: AI may not bring the expected value if the results are not integrated with other areas of the organization. Operationalizing machine learning models is hard—as many as half of PoCs don’t get deployed into production. Therefore executive sponsorship to change business processes and alignment with applications development is key. Successful teams create processes to align AI experts, data scientists and developers with key business stakeholders. A well-defined process also helps ensure the final output is well integrated into business processes.
  • Build the culture: To help realize its potential, there needs to be cultural acceptance that AI is an important part of business and operations. Some initiatives may require information from across these domains, so it’s important to understand all the stakeholders who need to be involved, and bring together stakeholders who can champion adoption.

Getting started with AWS AI

AWS has the broadest and deepest set of AI and Machine Learning services for your business. On behalf of our customers, we are focused on solving some of the toughest challenges that hold back AI adoption.

Choose from pre-trained AI services; Amazon SageMaker to build and scale machine learning; or build custom models with support for all the popular open-source frameworks. AWS AI capabilities are built on a comprehensive cloud platform, optimized for machine learning with high performance compute, security and analytics.

  • AI Services: AWS pre-trained AI Services provide ready-made intelligence for your applications and workflows. AI Services easily integrate with your applications to address common use cases such as personalized recommendations, modernizing your contact center, improving safety and security, and increasing customer engagement. Because we use the same deep learning technology that powers and our Machine Learning Services, you get quality and accuracy from continuously learning APIs. And best of all, AI Services on AWS don’t require machine learning experience.
  • ML Services: Amazon SageMaker provides every developer and data scientist with the ability to build, train, and deploy machine learning models quickly without needing data engineers or DevOps. Amazon SageMaker is a fully-managed service that covers the entire machine learning workflow to label and prepare your data, choose an algorithm, train tune and optimize models for deployment, make predictions, and take action. Your models get to production faster with much less effort and lower cost.
  • Amazon ML Solutions Lab: The Amazon ML Solutions Lab combines handson educational workshops with advisory professional services to help you “work backwards” from business challenges, and then go step-by-step through the process of developing machine learning-based solutions. You’ll be able to take what you have learned through the process and use it elsewhere in your organization to apply machine learning to business opportunities.
  • AWS Machine Learning Competency Partners: AWS Machine Learning Competency Partners offer a range of services and solutions to help you create intelligent solutions for your business. From concept development through execution, partner solutions offer tools and expertise to help with the entire machine learning workflow.
  • Training and Education: Start training on machine learning on AWS with courses based on the same material used to train Amazon’s developers through the combination of foundational knowledge and real-world application. Developers, data scientists, data platform engineers, and business decision makers can use this training to learn how to apply machine learning, AI, and deep learning to their businesses.

200+ New ML features and services since Jan 2018

75% Lower ML inference cost

One-click Model training and deployment

10x Better ML algorithm performance

Source: AWS AI

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