How Does Gamification Boost Business Growth?

There’s a rapidly increasing trend for gamification among modern businesses. They gamify usual activities, like team building, to encourage employees and make them more productive.

How Does Gamification Boost Business Growth?

Around 95% of the employees mention they enjoy using gaming-inspired elements in their work, and 72% of them say that it inspires them to work harder.

Content Summary

Examples of how Companies Use Gamification
Cisco
Samsung
Microsoft
Conclusion

Most of the companies that opted for gamification have achieved outstanding results in much shorter terms than usual. It stands as a little competitive element that makes employees want to outdo each other, hence increasing learning engagement.

Besides, gamification helps increase profits as well, and the company can provide higher salaries to their employees. This fact, in its turn, gives a competitive advantage to the businesses because they can attract more qualified employees. That’s why staying on the same page with modern trends and regularly reviewing the average software developer salaries is a crucial task for business owners.

As a matter of fact, Qubit Labs recently came up with a fresh article on the mentioned topic. So, if you aren’t up for reviewing the salaries yourself, you’re welcome to read the following paper about software engineer salary by country. Since Qubit Labs has significant experience in the IT sphere, it cooperates with many international companies and keeps an eye on the changes in the industry to provide its clients with up-to-date services.

Now returning to the issue of gamification, let’s see what benefits it can bring to your business.

  • Improves employee productivity: The employees are more likely to be productive if they are interested in the job they do. Gamification helps to ensure this because game dynamics are aimed at creating a more relaxed and collaborative environment. The team members are more likely to exchange ideas with each other and come up with innovative solutions.
  • Enhances motivation: Gamification implements a reward system, which encourages employees to achieve certain goals and makes them more motivated. Each person wants to achieve greater results to challenge oneself, which improves the company’s productivity in general. Besides, gamified solutions enhance employee satisfaction and performance.
  • Facilitates creativity: A boring job is likely to decrease motivation, creativity, productivity, and other valuable metrics. That’s why world-known companies, like Google and Cisco, put effort into making their employees’ working days filled with playful activities and opportunities to get the work done in the way they prefer. So, gamification programs help improve both creativity and commitment.
  • Increases communication processes: HR departments often lack feedback from employees. However, teams are more likely to share their thoughts about it and discuss experiences with their colleagues, even those from other departments, when it comes to gamification. So, the internal communication within the company is drastically improved.
  • Encourages employee engagement: When the company implements specific strategies to advance its capacities and achieve new advantages, it makes both employees and clients understand it won’t settle for less. Besides, when the team members join a training that doesn’t follow a usual pattern, they acquire a greater commitment to the company. Also, via gamification, it’s much easier for the company to generate a greater identification with its goal within the employees and increase their sense of belonging.
  • Establishes a dynamic working environment: Staying on top of the trends is crucial for any business that aims to deliver sought-after products and allow employees to work on interesting projects. So, gamification also introduces innovation in the company. It helps advance the development of both the business and the team members.
  • Focuses on advancing specific skills: Each employee has individual strengths and weaknesses that have to be taken into account when it comes to creating their development plans. In this case, gamified training programs can improve certain shortcomings and achieve progress in one of the vital areas. Be it leadership, communication skills, or stress management—such kind of training brings visible results within the shortest terms.
  • Improves corporate image: With gamification, it’s much easier to transmit the image of the company to the employees. The gamified products act as an internal communication tool that has several times more efficient results than usual ways of goal setting. Besides, around 70% of employees find it hard to identify their company’s strategy and targets, but with gamification, this number declines.

Examples of how Companies Use Gamification

Cisco

Global companies understand that social media are indispensable parts of our lives, so they tried to leverage them to get a competitive edge. Cisco has invested in a global social media training program, which is aimed to establish and boost their employees’ and contractors’ social media skillsets.

The gamification of this program allowed for introducing three levels of certification, encouraging the participants to aim for a higher title. It has resulted in almost 1,000 certifications received by the company’s employees within the year and fostered an atmosphere of healthy competition and collaboration.

Samsung

Social loyalty programs are always a forward-looking solution, but if they’re gamified, that’s a double win. When purchasing the products online, customers are offered to participate in sweepstakes and try to win some of the company’s products. Also, Samsung gives rewards for their participation in the program, and when the people progress through various levels of achievement, they are awarded badges.

This allowed employees to gather more accurate data regarding their products and activities and understand how else they can improve customer experience and attract more people.

Microsoft

Adapting the software products under different languages is a challenge, so Microsoft has decided to leverage creativity and came up with a solution that allows for accurate translations. How? The company created a game that offered the company’s staffers around the world to view screens and check whether the translation was correct.

To increase employees’ engagement, Microsoft intentionally introduced poor translations. This gamification solution helped the company ensure corrections and improvements of several screens that matched the way people communicate in their countries.

Conclusion

Gamification is one of the most significant trends of the future, and it’s hard to deny this fact. The businesses that strive for innovation introduce gamified products and solutions to encourage and increase interest in their company both among the employees and the customers. Also, it helps the customers to feel a sense of accomplishment and employees—a sense of belonging.