On April 24th 2012, Google released a blog post announcing the Penguin algorithm as another steps to reward high-quality sites.
In the past few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content.
High Quality Site?
Following the Penguin 3 update on Oct. 5, 2012, we picked 100 websites, 50 winners and 50 losers and analyzed a number of factors.
– The losers have 56% of their links with a Power Trust rating of 0
– The winners have 38% of their Power Trust rating of 5 or higher
– The winners showed a LVT of +7%, averaging 345 new linking domains per month
– The losers showed a LVT of -6% and are losing popularity
– Our winners know just the way link building should be!
3 Simple Facts to help with Penguin 3:
Google began by announcing that penguin targets webspam. Review the quality guidelines and make sure you are violating any of them.
Build links that are powerful and trustworthy
The CEMPER power trust is the metric you need for judgment on link quality. Based on years of research and calculations, CERPER.com created an prominent metric which finds out the quality of a website according to its strength and trustworthiness.
Slow and Steady Link Growth
We have always advocated a steady process for building your link profile to high quality sites. It also appears that a drop in link growth rate is a sign that a site becomes less interesting and thus is more venerable to penguin updates.