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Facebook News Feed Improvements to Fight Spam

Facebook announced series of improvements to News Feed to reduce stories that people frequently reported as spam and they don’t want to see. The goal of this improvements to make sure that News Feed delivers the right content to the right people at the right time, so everyone on Facebook sees the stories that are important to them.

Three board categories of feed spam will decrease over the next few months including Like-baiting, Frequently circulated content and Spammy links.

Like-baiting is when a post explicitly asks News Feed readers to like, comment, or share the post in order to get additional distribution beyond what the post would normally receive.

Frequently circulated content including photos or videos are uploaded to Facebook over and over again.

Spammy links use inaccurate language or formatting to try and trick people into clicking through to a website that contains only ads or a combination of frequently circulated content and ads.

Some advices provided by Facebook to content creator as below:

  • Focus on posting content that is relevant and interesting to target audiences. It’s OK to encourage discussion about posts’ content, but avoid asking for likes or shares to get more distribution.
  • Develop a publishing strategy that uses original content and is not copied from other sources.
  • Marketers who are linking to their own legitimate websites will not be affected by this update.

Refer full content at Facebook for Business News

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