What to Expect from The Digital Marketing Industry in 2021

The ongoing pandemic made huge changes in the digital marketing industry, and companies are trying to adapt to the “new normal.”

Throughout this year, we’ve seen many new emerging social media platforms that disturbed the balance known between marketers.

What to Expect from The Digital Marketing Industry in 2021
What to Expect from The Digital Marketing Industry in 2021

Your goal should be to attract customers without investing a lot of money, or in other words, have a better return on investment ROI rate.

In today’s article, we will highlight some of the digital marketing trends in 2021, which is just the right time for planning the annual marketing budget.

Table of contents

Social Media Marketing Will Become Even More Popular
Importance of Google Listings and Local SEO
Improved Customer Service
Automated Bidding on Search Engine Ads
Voice Search
Focus on Interactive Content
Final Words

The situation with the coronavirus forced businesses to go digital. Social media advertising has been the most popular digital marketing strategy in the last couple of years, but in 2021 will become even more important.

In a recent survey, we’ve seen that almost 24% of the total marketing budget of companies is dedicated to social media advertising, which is increased by 13% compared to last year.

This positive trend will continue in 2021 as the pandemic dramatically increased the amount of time people spend online, which is why companies are focusing on this type of marketing.

Importance of Google Listings and Local SEO

Many small business owners will focus on improving their local SEO by verifying their business, adding contact information and location on search engines like Google. The reason behind this trend is the increased level of B2C businesses that attract customers on a local level.

Additionally, improving your local SEO is much easier since businesses don’t have to deal with a high level of competition.

Improved Customer Service

Customer service or communication with customers is more important than ever. It is one of the best ways to separate your business from your competitors. Businesses will focus more on making their website user friendly and providing solutions to people’s problems.

Customer service is considered as one of the best ways to increase sales, and investing in good customer service will provide a good ROI.

Automated Bidding on Search Engine Ads

Digital marketers constantly tweak and adjust campaigns, keywords, and bidding strategies on their ads in order to get the most out of the money they invested.

There is only one drawback to this method of advertising. The process is more time consuming and eventually costs more if you calculate the hourly rate of the marketers in the company.

That’s why businesses will start to use the automated bidding section in Google Ads. Automated bidding isn’t something new. Search engines are also becoming smarter, which improves the targeting and bidding system according to your advertising campaign.

Voice search is becoming more and more popular, and in a few years, it would be the most used way of searching online. Many organizations and businesses already use voice-powered devices, and you can use it while doing online betting, for example.

So, if you are browsing to BetAmerica’s MMA odds through your phone, you can simply use voice search to find the fighter you are looking for. Try it out here: extra.betamerica.com/mma/odds/

Businesses are anticipating this trend, and even though voice search is not currently a part of Google’s algorithm, it is still dictating current search results. That’s why voice search displays different results after searching a phrase on Google.

Focus on Interactive Content

Businesses will focus on creative interactive content by adding elements to the website and social media posts. This will provide additional value to visitors and a great way to engage with your brand.

It is a good strategy where you can learn more about them and provide additional value to your content.

You should include games, polls, surveys, contests, and interactive videos that will increase your social media engagement and, at the same time, provide a fun experience for customers.

Final Words

These are some of the things we expect from the digital marketing industry. It is important that you follow all the latest global trends in order to use your marketing effectively.

After all, your job is to choose the cheapest marketing strategy that provides the best possible results.

Published by Emma Watson

, an Information Technology Engineer By qualification who loves to write about Windows, macOS and technical solutions for various error and problems. Coming from a solid background in PC building and software development, with complete expertise in touch-based devices, I am constantly keeping an eye out for the latest and greatest!