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Examining The Influence Social Media

Check out some of DashBurst’s social network statistics to better understand how social media is influencing users at a rapid rate. “It has never been easier to be as influential as you can be today.” But just what makes social media such as powerful tool?

1. It’s ubiquitous
Social media use is enormous – and growing. As of January 2013, active monthly membership measured:
Facebook – 1 billion
Youtube – 800 mullion
Google+ – 343 million
Twitter – 200 million
LinkedIn – 200 million
Tumblr – 77 million
Flickr – 75 million
Pinterest – 40 million
* one out of every seven people on earth is on Facebook.

2. It’s time consuming
Internet users spend more time per month on social media sites than ever before:
Tumblr – 89 minutes
Pinterest – 89 munites
Twitter – 21 minutes
LinkedIn – 17 minutes
Google+ – 3 minutes

3. It’s habit-forming
A recent study suggests social media is hard to separate from real life. Of 1000 people surveyed:
– 56% check Facebook daily
– 12% check Facebook every couple of hours
– 40% don’t mind being interrupted for a message
– 32% check social media during meals
– 7% would check a message during an intimate moment

4. It influences life offline
Compared to the average internet user, social media users are:
– 19% more likely to attend a professional sporting event
– 44% more likely to give their opinion on TV programs
– 45% more likely to go on a date
– 47% more likely to spend money on clothing, shoes, and accessories
– 18% more likely to work out at a gym or health club
– 26% more likely to give their opinion on politics and current events
– 75% more likely to spend money on music

5. It helps businesses
Businesses can take advantage of the prevalence of social media to connect to their consumers.
– 78% use Twitter
– 75% use Facebook
– 30% use LinkedIn
– 22% use WordPress
– 13% use Flickr
– 11% use Tumblr
– 65% of small business owners said social media helped them stay engaged with customers.
– 50% of social media users under 35 follow their online friends’ product and service recommendations.
– 64% of Twitter users and 51% of Facebook users are more likely to buy the brands they follow online.

Conclusion: These stats make it clear that social media is influential, it’s powerful, and it’s here to stay.

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