At the intersection of technology and media.
As each day passes, new technology and digital media become more intertwined. The good news for publishers? This means more opportunities for innovative collabs, new revenue streams, and more.
Here’s a quick roundup of a few of them I think we should keep an eye on.
Web3 — it’s the latest and third generation evolution of the internet including all things blockchain, NFTs, and token-based economics. And just how are publishers benefiting from these new developments? Well, more and more publishers find themselves dabbling in the wonders of Web3. In fact, The South China Morning Post launched its NFT collection of its historic front pages, raising about $250,000 from the effort.
Could digital media create a high value for these archived assets, opening up a new reliable revenue stream for publishers?
Another great place where tech and product found a great match with a platform is in the case of TikTok and Ticketmaster. The video app and ticket seller teamed up to launch a feature that allows TikTok users to search for live events and purchase tickets — without ever leaving the app. It’s the ticket company’s latest effort to reach younger audiences, and a recent development in the in-app purchasing trend we’ve seen rise on other platforms such as Instagram.
And finally, Meta announced the release of BlenderBot3, an advanced bot that interacts with users in a more natural way. It’s the next step in creating a more “realistic, organic simulator of conversation and engagement.” For publishers, this means a potential to create more interactive content, thus increasing time spent on page and onsite engagement.
Is this the new way to spark conversation around content? Time will tell.