Emerging Technology Industry News Headlines Update on September 29, 2020

Pinterest expands ad inventory among shopping features such as ad placements in more locations on its website and app to help marketers prepare for the holidays. Pinterest today started selling ads in the “shop” tab in search, Pinterest Lens and in shoppable Pins, which are photos linked to an e-commerce site. Pinterest also rolled out shopping in the U.K for the user to buy products in “home” or “fashion” Pins, search results, Pinterest Lens and in shoppable Pins from their digital boards. U.K. users also can find inspiration from “Shopping spotlights,” which consist of shoppable content selected by experts such as Stylist Magazine and The Anna Edit. Pinterest added “conversion insights” to help verified merchants and Shopify retailers in the U.S. see the effect of paid and organic Pinterest content on website visits and checkouts. Read more at Pinterest Newsroom > Pinterest announces new global shopping and ad features ahead of holiday season

Sephora has teamed up with Instacart to provide same-day delivery of its beauty, skincare and wellness products. As part of the collaboration, Instacart modified its app design to help customers easily browse through Sephora’s product selection. Customers can access select Sephora Beauty Insider promotions and earn points on purchases made through Instacart’s marketplace. U.S. and Canadian customers can also participate in Savings Events on Instacart.

Mobile has become a vital part of Nike’s marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its customers. Nike drives digital revenue with 150% jump in demand on the mobile app in Q1 2020. More than half of the members of Nike Training Club used its app to start a virtual workout, yoga classes and health tips. The Nike Run Club app posted its fourth consecutive month of more than 1 million downloads as more people followed its audio-guided runs. More women than men completed runs on the app for the first time in company history.

Internet Archive’s Wayback Machine has partnered with Cloudflare to improve the core infrastructure of the web by combining the Wayback Machine with Cloudflare’s Always Online solution to make sure that the web will be more reliable for users around the world.

For almost 20 years the Internet Archive’s Wayback Machine has been archiving the public Web and sharing these records with journalists, researchers, activists, academics and the general public—capturing over 465 billion web pages to date. Cloudflare’s Always Online service also records webpages, so that if a web host, service provider, or server goes down users can still see a cached version of the content.

With this new partnership, the Wayback Machine will automatically crawl all websites captured by the Always Online service, dramatically expanding our record of the web. In addition, the Wayback Machine’s captures will augment the Always Online service, filling in the gaps and providing an extra data backup. In both cases, average internet users benefit, whether they’re getting more historical context for webpages or seeing 404 errors replaced with cached content. Learn more about the partnership on our blog.

Bundesnetzagentur (BnetzA) announced that it had awarded 74 licenses of 5G spectrum in the 3.7-3.8 GHz band for use in private networks focus on Industry 4.0, agricultural and forestry settings. Recipients included Audi and Mercedes, as well as Huawei’s Düsseldorf branch show in the list of assignment holders.

Three Ireland has announced the launching of 5G network at 315 base station across the nation covering around 35% of the Irish population, not only major areas but some rural areas as well. Expected around 500 more to be deployed by the end of 2020.

AI neural networks galvanize by Brain-inspired replay for continual learning. A recent study by researchers at the University of Massachusetts Amherst and the Baylor College of Medicine, drawing inspiration from the mechanics of human memory, enhance the algorithm with added capability of memory replay of experiences in the brain that cements new learnings into long-lived memories. The result shows that replay didn’t require exact memories to be stored and revisited but a bastardized version of the memory, generated by the network itself based on past experiences, was sufficient to give the algorithm a hefty memory boost.