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Denmark rules Google Analytics illegal

The Danish Data Protection Agency ruled this week that the use of Google Analytics inside the country is not compliant with the GDPR. The agency told local companies to either adjust the tool for increased privacy (through the use of reverse proxies, see guide here) or stop using it. Denmark now becomes the fourth EU member to rule Google Analytics illegal after Austria, France, and Italy.


The Danish Data Protection Authority says it’s illegal to use Google Analytics without supplemental data privacy measures… which means organizations in the country can face sanctions if they don’t adapt. Read more: Press release: Use of Google Analytics for web analytics

Alex Lim is a certified IT Technical Support Architect with over 15 years of experience in designing, implementing, and troubleshooting complex IT systems and networks. He has worked for leading IT companies, such as Microsoft, IBM, and Cisco, providing technical support and solutions to clients across various industries and sectors. Alex has a bachelor’s degree in computer science from the National University of Singapore and a master’s degree in information security from the Massachusetts Institute of Technology. He is also the author of several best-selling books on IT technical support, such as The IT Technical Support Handbook and Troubleshooting IT Systems and Networks. Alex lives in Bandar, Johore, Malaysia with his wife and two chilrdren. You can reach him at [email protected] or follow him on Website | Twitter | Facebook

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