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Demystifying SEO

Description and Keywords meta tags
No impact on your Google rankings whatsoever, so don’t be fooled or distracted by these. The Description Meta Tag can impact on Click-Through Rates from search resuts, so a well written one (if you have one at all) is essential.

Paid links
Don’t make the mistake of thinking this is a higher gear that will make your website rank better, faster. Paid, or rented, links are against Google’s TOS and using them can severely threaten your website’s future within Google.

Unique content
If your website is running low on unique content then your website’s rankings will suffer. Like fuel, your website needs good quality unique content to function well on the search engine highways.

Blogging is your way of broadcasting your message to the world via the radio-waves of the Internet. You need to have a message, something to say, and through blogging you can reach your audience and increase your brand awareness online.

Site download time
If too much traffic has caused congestion with your website, causing the estimated time to download to become too great, this could affect your rankings. Google wants to see quick loading websites, not websites beset by roadworks and contraflows.

Search engine friendly URL
This is the clutch on your website – it’s needed to be friendly to your engine, your search engine. Keep the URLs on your website descriptive, free from such harmful things as session IDs and query strings. Be good to your engine and it will be good to you.

Webmaster tools
You should stop by Webmaster Tools every so often on your search engine highway to stop for a break and check the state of your website. Use it to look for errors, unnatural links and other such problems which you wouldn’t want affecting your rankings while you’re on the open road.

Reconsideration requests
If you see one of these signs on the road your traffic may have slowed right down. This is something you’ll need to do if your website has been penalised by Google for points such as unnatural links. Pull into a Webmaster Tools stop as soon as you can.

Watch out for the Panda car on your search engine travels – it’s always there keeping an eye on your driving habits. Google’s Panda looks for websites with duplicate or spam content, sites which aren’t worthy of high rankings, and penalises them.

Don’t forget to check your rear-view mirror of Penguin. It will be right behind you looking for those spam links. Make sure your site is within the laws of the search engine road, and you don’t try to speed your site along with paid links. If you are, Penguin will pull you over and punish you. You’ll need to pull into a Webmaster Tools stop to sort out the problem.

We all get lost from time-to-time, and the sitemap SAT-NAV is the ideal tool to ensure you can find where you’re going, and Google can find every page on your website. Make sure your Sitemap software is up-to-date and all the links work, so Google doesn’t take a wrong turn indexing your website.

Directory Submissions
Directories may not be as useful as they once were, but there are still some worth looking at for your website – especially if they’re relevant and niche.

On page SEO
You’d never use a car without being familiar with its workings and doing some simple checks – and on-page SEO is the equivalent. Do a thorough check of your website to make sure you’ve covered all the basic, such as duplicate content, canonical URLs, hidden text, unnecessary code and more.

Social media integration
These are important badges to display on your car at all time. You need to make sure everyone knows you’re part of the right clubs and you move in the right circles (literally in the case of Google+).

Guest posts
What’s a passenger seat for it’s not for a guest? Guest posts help the poster and the host website alike as they’re sharing knowledge and experience, helping each other with content and users.

Nothing helps to explain a concept more clearly than an infographic. One of these can work wonders to help the understanding of a topic and helps attract those great quality natural links your website needs.

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