It is no surprise that social media will drive your ROI if done correctly. 74% of marketers saw an increase in traffic after spending just 6 hours per week on social media; 78% of Americans say social media impacts their purchasing decisions.
A social media content calendar should:
- Help develop your editorial strategy.
- Cut extra time out of your content marketing strategy and help you allocate your resources wisely.
- Help you consistently publish high-quality, high-performing content pieces.
- Organize the way you curate and create content.
Characteristics of a good social media content calendar:
- Include icons representing each network next to the title of the post.
- Easy to read and contains all the information for your content marketing strategy.
- Your calendar should reflect which of your writers is responsible for writing, publishing and promoting each piece of content.
- Have a separate sheet for each month, with activities, are further broken down by day.
Why your business needs a social media content calendar
It helps you keep track of what’s performing, so you can upkeep your content quality and consistency.
Case study: Eugenie Grey from FeralCreature credits consistent, high-quality content as the main growth factor behind the growth of her 216,000 Instagram following.
Content Marketing Effectiveness: According to CMI, 60% of those who have a documented strategy rate themselves highly in terms of content marketing effectiveness, compared with 32% of those who have a verbal strategy.
Step 1: Perform routine checks on what kind of content is well-linked by your audience.
Step 2: Make regular adjustments based on these insights.
Step 3: Set up regular check-up times to record the important metrics on your content.
Step 4: Use this info to adjust your publishing schedule and post content.
It keeps your channels from poorly timed posts and missing posting dates.
Facebook: Engagement is 18% higher on Thursday and Fridays.
Twitter: Tweets get higher CTRs on the weekends.
Fast Company surveyed 330 people on the most annoying things on social media. 22.1% voted to post too much.
Step 1: Populate your content calendar with all the dates important to your business.
Step 2: Set up reminders at a reasonable internal to put the date on your radar in advance, to adjust your writing and research time to the deadline.
Step 3: Add holidays that may affect your business, whether they mean low or high reader traffic – depending on the nature of your business.
It helps prevent spamming one social media network and neglecting another.
Step 1: For each piece of content planned in your calendar, assign the social media channels you want to use to promote it.
Step 2: Add social media network icons underneath the content title and author name.
Step 3: If you see that one icon comes up too much, and another has not shown up in a while, it may a sign that you need to rethink your social media promotion strategy.
Prevents you from posting poorly researched and written posts.
Fast Company surveyed 330 people on the most annoying thing on social media. 32.4% said “poorly written posts” are the most annoying thing.
Step 1: Set your publish date and assign tasks to your writer in advance; this allows for sufficient time to do proper research.
Step 2: Add protocol for proofreading for quality control.
Conclusion: Start using a social media calendar to manage your social media creation and curation.