LinkedIn

• Status Update: Make sure your post is timely, informative and attention-grabbing. Aim for around 50 characters and include a question to engage your audience.
• Interact with commenters: Expand any conversations with your audience by replying to their comments and asking further questions.
• Provide a link: Include a link to your update to allow users interested in your initial discussion to find out more information.
• Edit description: Edit your description to ensure it is concise and draws the audience’s attention.
• Research and analyse: Do your research on your target audience using LinkedIn insights and tailor the post to them. Use previous posts as a benchmark on which content resonates with them and go from there.
• Best timing: 7am – 9am, 12pm – 2pm
  Worst timing: 10pm – 6am

Blog Post

• Engaging title: You’re encouraging people to read your article (no click-bait please!) so it should be attention-grabbing. It’s also a good idea to include da few choice keywords and keep it snappy – under 70 characters is the sweet spot.
• 1st paragraph: Make your first paragraph start with a bang! It needs to be obvious and cover the key points to make sure your reader is going to continue.
• Relevant image: Add a photo or graphic to make your post more appealing when it’s shared on social. There are plenty of none-cheesy stock photo sites around now so you don’t need to be a design whizz to do it right.
• Word count: With the ever-shrinking attention span it’s important to keep your post as succinct as possible – 500 to 800 words is optimum to make sure you get your point across but don’t waffle on.
• Call to action: Always tell your reader what you want them to remember or do – whether it’s visit another post or ask a question.
• Share on social media platform: Make sure your share buttons are easy to find and always double check the text that auto-pulls through makes sense and is under the character limit. The easier it is to share, the more likely you are to get some!
• Links: Link the keywords throughout your post to past blogs or relevant pages. Make sure you’re being as helpful as possible to your reader!
• Best timing: 12pm
  Worst timing: 6am

YouTube

• Uploading: Before you even upload your video you need to make sure it’s searchable! Make sure the file name has the catchy title you want your viewers to be seeing (MOV1234.mp4 is a definite no!)
• Catchy title: How do you get someone to watch your video? You need to make them click on it first! You title certain;y needs to be attention-grabbing – but make sure your keywords are as informative as possible.
• Description: Make sure your video is described in-depth, including any keywords, so it can be easily found.
• Links: Begin your description with your website URL so your viewers know where to find you. You can also add a card to your account to make sure this is consistent across all your videos. Finish your description by adding link to any other blogs or websites and social channels.
• Call to action:Remember to tell your viewers what you would like them to do next – whether it’s clicking a link or reading more.
• Tagging: Get your video in front of even more people when they search by using tags. Make them as broad as possible, but make sure they still directly link back to your topic!
• Best timing: 1pm – 3pm
  Worst timing: 3am – 7am

Vine

• Infinite loop: If you can master the infinite loop, you’ve mastered Vine. To create a video that will seamlessly loop forever, your final scene needs to flow back to your original scene. It takes a while to get the hang of, so keep it!
• Be wise: Take your time creating a Vine! Those six seconds may pass quickly but it can be hard to create a professionally executed piece of content. Don’t try and cram too much in, remember you can clip Vines but you can’t edit them.
• Find your style: Find your style and stick to it. The most stand-out Vine accounts are those that use it consistently.
• Background noise: It can be hard to control, especially in a BTS piece, but try and minimise the amount of background noise you’re picking up. If all else fails, you can make an audio remix using the sounds from another Vine! Just hit the dropdown on your Vine of choice to use it on your own creations.
• Be still: Invest in a tripod and all your problems will be solved. Any video with a shaky cam can get annoying and you’re more than likely to lose the look and feel you’re aiming for.
• Hashtags: Keep one eye on popular hashtags to make sure your creation is tagged efficiently to get more eyeballs (and loops!) on it.
• Share on the platform: Sharing is caring. Improve your account by re-vining other people’s work that release to your own brand.
• Utilise others platforms: Vines lend themselves well to Twitter – make your creations go further by sharing across your platforms.

Instagram

• Images: Despite the introduction of ads, Instagram users are looking for beautiful, professional looking photos. Include as little branding as possible and use apps such a Camera+ and Snapseed to enhance your image.
• Filters: Instagram has a variety of filters you can add to your images to enhance them, however use them sparingly – “no filter” works best for brands!
• Videos: Videos are getting more popular on Instagram – you can either record direct from the app or upload an already completed clip. Make sure yours is from 3 seconds to 1 minute long. You can add filters to it too, but remember you can’t edit directly in the app, only clip the length of your video.
• Rule of thirds: Images of any size can be uploaded to Instagram, but for the best effect put your subject in only two thirds of the screen to make it more attractive to the eye.
• Hashtags: Manage your community and drive engagement by replying to user comments.
• Captions: Use a caption relevant to both your brand and the image to give your post an extra edge. Where possible include a CTA to drive engagement – and you can’t go wrong with an emoji! (brand dependant of course…)
• Reply: Manage your community and drive engagement by replying to user comments. Remember you can’t directly link out from Instagram so this is not a platform to push direct sales!
• Best timing: 6am – 9am weekdays, 3pm – 10pm all week
  Worst timing: 9am – 12pm weekdays

Facebook

• Provide information: Offer your fans some information, but hold a little back to encourage the all-important click! Facebook generally cuts off text on mobile after around three lines, so keep it succinct!
• Video: Video is prioritised in the newsfeed at the moment, so uploading your video content directly to Facebook has real benefits for brands. Make sure it’s engaging without sound, as Facebook videos initially play on mute.
• Live feeds: Facebook Live has taken off over the past few months, with brands already utilising it as part of their strategies. It’s best to pre-promote this activity so you get the most out of your content and try and aim for structured events such as press conferences or interviews.
• Mobile friendly: Use simple imagery that will be easily seen on mobile devices – over 80% of your fans will be browsing on their phone.
• Engage with users: Extend the conversation with your fans by answering their questions and asking your own. This will improve your relationship with them fan by fan and help you to build a strong community.
• Be available: Post when your audience are there. In general this is from 3pm but it can vary from brand to brand. Check out your insights to find this for your page.
• Loaded links: Link posts now get more engagement than image based posts. Track your link and let it load into the post before adding your image. The majority of your fans will be on mobile, so the larger click room makes for more engagement. Resize your images to 1200×628 for optimum posts.
• Best timing: 3pm – 9pm weekdays, 10am – 1pm weekends
  Worst timing: 9am – 12pm weekdays, 8pm – 8am weekends

Twitter

• Format: You have 140 characters to play with (for now) but that doesn’t mean you should sacrifice grammar or spelling. Keep it short and snappy to get the most out of your content.
• URLs: Depending on your tracking methods you can either Bitly your links – or just leave them as they are. Twitter cuts off links after a few characters so you don’t need to worry about your tweet looking messy.
• Mentions: If you’re @mentioning someone of the beginning of a tweet, make sure to include a ‘,’ before the @ – only accounts who follow both of you will be able to see it otherwise!
• Live feeds: Apps like Periscope and Meerkat make it possible for you to livestream events directly to your feed. It’s less high maintenance than Facebook Live and allows you to just let it run in a high activity area of an event etc.
• Images: Use images to drive engagement alongside your tweet copy. To optimise for the platform resize ti 1280×720.
• Videos: Upload your video files directly to the back end to get your creations to play directly in the feed! This is far more engaging than using a YouTube link.
• Sharing: Share content from other accounts that is relevant to your followers. Don’t forget to leave 20 characters so people can add their own content.
• Polls: Polls are a great tool for getting to know your followers – plus they’re easy and quick to engage with, making it convenient for your followers to get involved.
• Best timing: 1pm – 6pm weekdays
  Worst timing: 8pm – 7am weekdays

Pinterest

• Portrait style: Vertical images generate more engagement than any other image size. The perfect rations are 2:3 and 4:5.
• Colourful: Images with bright or dominant colour generate more engagement – as do images with compelling backgrounds.
• No human faces: Images with no human faces get re-pinned 23% more often than those with human faces.
• No hashtags: Be as descriptive as possible when writing the accompanying text for your pins and include as many keywords as you can so your pins are more searchable. There has been some research into the platform recently that found the search mechanism discriminates against hashtags, so keep them minimal.
• Maps: If you’re a travel account or your boards are location-specific then you can include a location when you upload your images. This acts as a background image to the board and allows followers to browse by location.
• Best timing: 12pm – 2pm, 8pm – 1am
  Worst timing: 6am – 9am, 3pm – 6pm

Tumblr

• Follow people: Not only does it encourage others to follow you back, it also means you will become more immersed in the community’s latest trends.
• Know your post types: there are seven kinds of post formats – choose the right format for your content.
• #Tagging: Utilise hashtags like you would on Instagram to ensure your posts are more searchable.
• Know your Tumblr speak: If you’ve never used it before, it may seem like Tumblr users are speaking in code. Immerse yourself in the language and never use any colloquialisms if you’re not 100% sure what it means!
• Like and reblog: Add more content to your Tumblr easily by reblogging from other users. Tumblr is very interactive, but remember to always reblog and never delete the source of any posts.
• Choose a good theme: The quality of your Tumblr relies heavily on your theme. You can get a good range of them for free, but remember simple is always better, especially if your Tumblr is very image orientated.
• Best timing: 8pm – 12am
  Worst timing: 8am – 6pm

Snapchat

• Vertical video: Any video you file needs to be vertical so it is more engaging on mobile.
• Images: Take all your photos in good lighting!
• Filters: You can either add geo-targeted filters to your snaps or use the many face recognition features to make your snaps more engaging.
• Background noise: Try and control the background noise of any videos – although it’s not essential as snaps initially play on silent.
• Captions: Add captions to your snaps to engage your audience with a question or call to action – the characters are very limited through so choose wisely.
• No optimum time, but Snappers are more likely to be online 4pm – 11pm.

Source from myclever