Artificial Intelligence (AI): The broader concept of machines being able to carry out tasks in a way that we would consider “smart”.
Analytics: The tool used to measure patterns or trends in data.
APIs: Application Programming Interface. Software that allows two different sources to communicate with each other instantly. Messenger that takes your message and tells a system what it is you want to do and returns the response to you instantly.
AWS: Amazon Web Services. A division of Amazon that provides cloud-based infrastructure for businesses.
Benchmark: A point at which activity and performance are measured and compared.