Digital Marketing Channel Trends in 2019: Top Channels that Delivers Highest ROI

With 2019 fresh and new, it can be said that most businesses and digital marketers are starting to finalize their strategy for this year, while some might still determining the budget they’ll be willing to invest across channels they are already or planning to leverage in the next 12 months.

Before you decide which digital marketing channels you should focus on 2019, it is first essential that you understand how each one has performed for the past recent years.

Just as you wanted to utilize the channels that will get you the most out of your time, you also want to ensure that you’ll only be investing in channels that will deliver the best ROI for your money as possible.

As it is often said, selecting the right combination of channels is crucial to improving the overall success of your digital marketing campaign. If you haven’t done that critical step yet, let us help you as we detail in this infographic the top digital marketing channels that deliver the highest ROI.
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6 Ecommerce Performance Metrics You Need to Know to Compete with Amazon

A recent study discovered that in the United States, 29% of shoppers start their searches at Amazon. The best way to compete with Amazon is to make sure your site loads and performs quickly to create a seamless shopping and web experience for your customers. A two-second delay can make or break you, with an average 36% decrease in conversions.

Understanding the strength of companies like Amazon, and the metrics associated with their success can give online retailers the advantage that they need to level the playing field more than ever before. Whether your store uses a website, a mobile app, or a combination to reach its audience, understanding the core metrics of performance are of paramount importance. Read more in the article below, which provides six eCommerce performance metrics as best practices that you need to know to compete with Amazon.
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50 Tips of Social Media Best Practices In Business

Social media accounts for over 30% of all time spent online. Social networks have changed the game forever for marketers — and the changes aren’t slowing down anytime soon. Keeping up with the latest social channels and their functionalities can feel like a full-time job. And if you’re like most marketers, you’re probably juggling other responsibilities, such as reporting on social media metrics, growing your audience, and collaborating with teams like sales and service to make every department more social.

That’s why we compiled this list of 50 social media best practices. You’ll find tips for every aspect of social media in business, from listening and engagement to publishing and advertising. But the beauty of social is its diversity. Businesses and individuals bring their own voice, tone, and approach to social media. So as you read these 50 tips, think about how you can personalize them for your unique business goals and customers.
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Pocket Guide to Search Engine Optimization, Exaggeration and Deception

Quick reference for SEO terms and phrases

Hits are counted every time a visitor loads a page on your site. A visitor can make several hits in a single visit.

Keyword Density refers to the number of times a keyword or phrase appears in relation to the total word count.

Keyword Stuffing is when keywords or phrases have been arbitrarily stuck in content, in meta tags and anywhere else in an effort to rank higher for certain terms.

Pagerank is Google’s rating of the importance of a web page on a scale from 0 to 10, with a higher value indicating a more popular page. It’s based on the quantity and quality of inbound links to a site.

Search Ranking is informal phrase meaning where you land when users search for specific keywords you’re targeting on your site.

Sitemap is an XML outline of your site indexed by Google to help it find all the pages of content available.
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Hierarchy of Needs for Search Engine Optimization Campaign Development

SEO Hierarchy of Needs shows the relative place of search engine optimization (SEO) tasks in order to help businesses and marketers apply this strategy of prioritization when developing any SEO campaign. Fundamental site requirements must be secure before committing resources to higher SEO objectives located at the top of the pyramid.

SEO Hierarchy of Needs
SEO Hierarchy of Needs

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Evolution of Traditional Link Building to Link Earning

Since Google rolled out its Penguin Update last 2012, many SEO people soon began to panic and realized the cold hard truth that excessive link building is not going to cut it anymore. The industry is forced to think beyond the box and thus it gave birth to what we call now as link earning.

Knowing the difference between link earning and the traditional link building for some who are still clinging to the old SEO mindset of the past might be harder to grasp. But we hope that this piece will give you a clearer idea of their differences.
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13 Trends That Will Drive SEO In 2016

  • Page tagging and structure tags will be critical for mobile optimization
  • Deep Links make app store optimization even more important
  • Search engines strive for relevancy with local and voice search
  • Rise of rich and to the point answers with introduction of knowledge graph
  • Higher engagement with interactive content like GIFs will fill timelines
  • Changes of user behavior a ranking factor
  • Optimizing pages speed would matter as much to search engines as it’d be to users
  • Higher ranks might not bring expected organic clicks
  • Real time Panda update might change a lot of strategies
  • Video content will get prominence due to higher engagement value
  • Expect digital assistants to change how we search for queries
  • AMP technology (Accelerated Mobile Pages) will improve SEO and UX
  • Increased preference for content with higher word count

Source from Mamsys

What Does Organic SEO Mean?

Websites are built without:

  • Keyword Stuffing: Repeating keywords excessively to trick the search engine algorithms.
  • Hidden Text: Blending text in to the background so its seen by search engines but not humans.
  • Cloaking: Showing a different version of your website to search engine than humans see.
  • Thin Content: Shallow content written only for search engines that lacks value or substance.
  • Duplicate Content: Repeating the same content on multiple pages to increase page view.
  • Doorway Pages: Page optimised for one keyword intended only to direct users to a different page.

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32 Steps on Location SEO Success Roadmap

  1. Well Designed Desktop website
  2. Mobile Responsive Website
  3. Blog Integration
  4. Business Address and phone number in the header and / or footer
  5. Customer Reviews / Testimonials page
  6. Contact page – Add a contact page with address, phone number and google map embedded of your address
  7. Redirect non-www to www or vice-versa
  8. Content – Have unique, original and high quality content on all the pages
  9. Keyword Research – Perform keyword research using Google Adwords planner
  10. Map keywords with different pages
  11. Clean url for every page – Keyword optimized url for every page
  12. Write unique titles for every page using the keywords
  13. Write unique description for every page using the keywords
  14. Heading Tags – Unique and keyword optimized h1 and h2 tags
  15. Alt Tags – Alt tags for every image
  16. Schema.org integration – Implement schema for the business name, address and phone number
  17. Internal linking – Internally link different pages of the website
  18. Facebook business page – Create a Facebook business page
  19. Add physical address, phone number, business hours, website address and introduction of your business on Facebook page
  20. Google Places Page – Claim existing Google Places listing or add a new listing of your business
  21. Address on Google Places – Make sure to use the exact address on Google Places as its mentioned on your website
  22. Website on Google Places – Add your website address to your Google Places page
  23. Categories on Google Places – Choose appropriate categories for your business on Google Places
  24. Pictures and images on Google Places – Add as mana pictures and videos as you can
  25. Introduction or About Us on Google Places – Write detailed and unique Introduction or “About Us” section for your Google Places page
  26. Business Hours on Google Places – Add your business hours
  27. Yelp business page – Claim Yelp listing of your business page and optimize it just like Google Places page
  28. Other local directories – Claim listing on all other local sites (Foursquare , Angies List, Yellowpages etc)
  29. Get reviews on Google Places – Get more reviews for your business on Google (Send emails to prior customers to write a review for your business on Google Places.)
  30. Respond to reviews – Respond to every Google or Yelp review of your business
  31. Google Search Console – Open a Google Search Console account for your website
  32. Google Analytics – Open Google Analytics account for your website and keep tracking your results

Source from 99medialab

6 Ways to Create SEO-Friendly Copy for Small Businesses

Search engine optimization has changed a lot in the past few years. Instead of just publishing text with the right keywords, small business marketers have to carefully engineer their sites so that they show up in search results. Here is a quick guide for SMB marketers looking to drive leads and encourage qualified traffic to visit their websites.
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