Evolution of Traditional Link Building to Link Earning

Since Google rolled out its Penguin Update last 2012, many SEO people soon began to panic and realized the cold hard truth that excessive link building is not going to cut it anymore. The industry is forced to think beyond the box and thus it gave birth to what we call now as link earning.

Knowing the difference between link earning and the traditional link building for some who are still clinging to the old SEO mindset of the past might be harder to grasp. But we hope that this piece will give you a clearer idea of their differences.
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13 Trends That Will Drive SEO In 2016

  • Page tagging and structure tags will be critical for mobile optimization
  • Deep Links make app store optimization even more important
  • Search engines strive for relevancy with local and voice search
  • Rise of rich and to the point answers with introduction of knowledge graph
  • Higher engagement with interactive content like GIFs will fill timelines
  • Changes of user behavior a ranking factor
  • Optimizing pages speed would matter as much to search engines as it’d be to users
  • Higher ranks might not bring expected organic clicks
  • Real time Panda update might change a lot of strategies
  • Video content will get prominence due to higher engagement value
  • Expect digital assistants to change how we search for queries
  • AMP technology (Accelerated Mobile Pages) will improve SEO and UX
  • Increased preference for content with higher word count

Source from Mamsys

What Does Organic SEO Mean?

Websites are built without:

  • Keyword Stuffing: Repeating keywords excessively to trick the search engine algorithms.
  • Hidden Text: Blending text in to the background so its seen by search engines but not humans.
  • Cloaking: Showing a different version of your website to search engine than humans see.
  • Thin Content: Shallow content written only for search engines that lacks value or substance.
  • Duplicate Content: Repeating the same content on multiple pages to increase page view.
  • Doorway Pages: Page optimised for one keyword intended only to direct users to a different page.

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32 Steps on Location SEO Success Roadmap

  1. Well Designed Desktop website
  2. Mobile Responsive Website
  3. Blog Integration
  4. Business Address and phone number in the header and / or footer
  5. Customer Reviews / Testimonials page
  6. Contact page – Add a contact page with address, phone number and google map embedded of your address
  7. Redirect non-www to www or vice-versa
  8. Content – Have unique, original and high quality content on all the pages
  9. Keyword Research – Perform keyword research using Google Adwords planner
  10. Map keywords with different pages
  11. Clean url for every page – Keyword optimized url for every page
  12. Write unique titles for every page using the keywords
  13. Write unique description for every page using the keywords
  14. Heading Tags – Unique and keyword optimized h1 and h2 tags
  15. Alt Tags – Alt tags for every image
  16. Schema.org integration – Implement schema for the business name, address and phone number
  17. Internal linking – Internally link different pages of the website
  18. Facebook business page – Create a Facebook business page
  19. Add physical address, phone number, business hours, website address and introduction of your business on Facebook page
  20. Google Places Page – Claim existing Google Places listing or add a new listing of your business
  21. Address on Google Places – Make sure to use the exact address on Google Places as its mentioned on your website
  22. Website on Google Places – Add your website address to your Google Places page
  23. Categories on Google Places – Choose appropriate categories for your business on Google Places
  24. Pictures and images on Google Places – Add as mana pictures and videos as you can
  25. Introduction or About Us on Google Places – Write detailed and unique Introduction or “About Us” section for your Google Places page
  26. Business Hours on Google Places – Add your business hours
  27. Yelp business page – Claim Yelp listing of your business page and optimize it just like Google Places page
  28. Other local directories – Claim listing on all other local sites (Foursquare , Angies List, Yellowpages etc)
  29. Get reviews on Google Places – Get more reviews for your business on Google (Send emails to prior customers to write a review for your business on Google Places.)
  30. Respond to reviews – Respond to every Google or Yelp review of your business
  31. Google Search Console – Open a Google Search Console account for your website
  32. Google Analytics – Open Google Analytics account for your website and keep tracking your results

Source from 99medialab

6 Ways to Create SEO-Friendly Copy for Small Businesses

Search engine optimization has changed a lot in the past few years. Instead of just publishing text with the right keywords, small business marketers have to carefully engineer their sites so that they show up in search results. Here is a quick guide for SMB marketers looking to drive leads and encourage qualified traffic to visit their websites.
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SEO Checklist for 2015

Let’s get your SEO Campaign 2015 ready with below 2015 SEO Checklist!

Be Accessible

Do’s

Search Box – Ensure there is a Search Box panel on your webpage to aid in site navigation.
Links – Links internally to other pages within your website, links allow Search Engines to crawl and index your other pages.
Breadcrumbs – Use ‘breadcrumbs’ such as ‘previous’ or ‘next’ buttons – this aids user-ability and is search-engine friendly.
Homepage – It is important your website has a homepage that is easily accessible.
Layout – You website should be arranged in a clear, hierarchical or ‘tree-like’ layout.
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Implement SEO for New Website

Launching a new website is chaotic due to the amount of work that must be done to ensure your website will perform its best and rank well. Often, the design and SEO process for launching a new website can take up to 3 months of work prior to the launch. During those months, you’ll need to focus on creating a responsive design as Google ranks responsive sites higher, and it’s what internet users expect to see when they visit a website. Then, there’s the onsite optimization, which can be the most time consuming as content needs to be created, keyword research needs to be conducted, and link building strategies need developed.
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SEO Edition of Do this and Not That

The world of search engine optimization is wild and fast, which can make it tough to keep track of what to do and what not to do. How do you correctly optimize your website? How do you get your site to appear in Google and Bing search result? How do you tell who’s visiting your site? We answer all these questions and more in this SEO edition of “Do This, Not That!”
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Why You Can’t Neglect Social Media with Your SEO Campaign

We hear a lot about choosing the right keywords to drive visitors to your site. But search engines have become a lot more savvy. It’s no longer enough to simply pump your text full of the most-searched for words and phrases. Increasingly, search engines are looking to make sure your site and its content are of real value for visitors, before they will help to push people in your direction. That’s why, in these social media obsessed times, it makes sense to marry your social media strategy to your SEO campaign.
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How to Perform SEO on website with Social Media?

The Relationship between Social Media and SEO [Backlinks]
Part 1 – Websites
There has been a lot of recent talk about how social media is influencing SEO. This got me wondering about off-page SEO. So I collected data from websites and compared them with each other to check if social media influences SEO by helping websites attract more backlinks. Check out the results below:
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SEO Content Marketing What You Need To Know and Do

In the wake of continuous search quality updates targeting both on-site and off-site signals, high quality content is an essential element of any long-term SEO strategy. Quality content alone is however not enough in today’s very competitive online environment. A comprehensive content marketing strategy is the key to sustainable SEO.
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Demystifying SEO

Description and Keywords meta tags
No impact on your Google rankings whatsoever, so don’t be fooled or distracted by these. The Description Meta Tag can impact on Click-Through Rates from search resuts, so a well written one (if you have one at all) is essential.

Paid links
Don’t make the mistake of thinking this is a higher gear that will make your website rank better, faster. Paid, or rented, links are against Google’s TOS and using them can severely threaten your website’s future within Google.

Unique content
If your website is running low on unique content then your website’s rankings will suffer. Like fuel, your website needs good quality unique content to function well on the search engine highways.
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