Since Google rolled out its Penguin Update last 2012, many SEO people soon began to panic and realized the cold hard truth that excessive link building is not going to cut it anymore. The industry is forced to think beyond the box and thus it gave birth to what we call now as link earning.
Knowing the difference between link earning and the traditional link building for some who are still clinging to the old SEO mindset of the past might be harder to grasp. But we hope that this piece will give you a clearer idea of their differences.
Continue reading “Evolution of Traditional Link Building to Link Earning”
Digital Marketing Philippines has researched to help internet marketers to understand which SEO quality factors should consider and which factors should ignore to rank better using SEO in 2016.
Continue reading “How to become better at SEO in 2016 – SEO Factors to Consider or Ignore”
Websites are built without:
- Keyword Stuffing: Repeating keywords excessively to trick the search engine algorithms.
- Hidden Text: Blending text in to the background so its seen by search engines but not humans.
- Cloaking: Showing a different version of your website to search engine than humans see.
- Thin Content: Shallow content written only for search engines that lacks value or substance.
- Duplicate Content: Repeating the same content on multiple pages to increase page view.
- Doorway Pages: Page optimised for one keyword intended only to direct users to a different page.
Continue reading “What Does Organic SEO Mean?”
Best Search engine optimisation tips from on-page factors, to user experience, link building and more.
Continue reading “Top 16 Most Effective SEO Tips”
Search engine optimization has changed a lot in the past few years. Instead of just publishing text with the right keywords, small business marketers have to carefully engineer their sites so that they show up in search results. Here is a quick guide for SMB marketers looking to drive leads and encourage qualified traffic to visit their websites.
Continue reading “6 Ways to Create SEO-Friendly Copy for Small Businesses”
A mobile website mainly runs in 1 out of 3 configurations: Responsive web design, dynamic serving and separate URL’s. Google does not favor any particular URL format or configuration as long as the page assets are accessible to all Googlebot user agents. It is important that Google must understands your mobile site setup.
Continue reading “Mobile SEO Detailed Guide”
Let’s get your SEO Campaign 2015 ready with below 2015 SEO Checklist!
Search Box – Ensure there is a Search Box panel on your webpage to aid in site navigation.
Links – Links internally to other pages within your website, links allow Search Engines to crawl and index your other pages.
Breadcrumbs – Use ‘breadcrumbs’ such as ‘previous’ or ‘next’ buttons – this aids user-ability and is search-engine friendly.
Homepage – It is important your website has a homepage that is easily accessible.
Layout – You website should be arranged in a clear, hierarchical or ‘tree-like’ layout.
Continue reading “SEO Checklist for 2015”
Launching a new website is chaotic due to the amount of work that must be done to ensure your website will perform its best and rank well. Often, the design and SEO process for launching a new website can take up to 3 months of work prior to the launch. During those months, you’ll need to focus on creating a responsive design as Google ranks responsive sites higher, and it’s what internet users expect to see when they visit a website. Then, there’s the onsite optimization, which can be the most time consuming as content needs to be created, keyword research needs to be conducted, and link building strategies need developed.
Continue reading “Implement SEO for New Website”
The world of search engine optimization is wild and fast, which can make it tough to keep track of what to do and what not to do. How do you correctly optimize your website? How do you get your site to appear in Google and Bing search result? How do you tell who’s visiting your site? We answer all these questions and more in this SEO edition of “Do This, Not That!”
Continue reading “SEO Edition of Do this and Not That”
We hear a lot about choosing the right keywords to drive visitors to your site. But search engines have become a lot more savvy. It’s no longer enough to simply pump your text full of the most-searched for words and phrases. Increasingly, search engines are looking to make sure your site and its content are of real value for visitors, before they will help to push people in your direction. That’s why, in these social media obsessed times, it makes sense to marry your social media strategy to your SEO campaign.
Continue reading “Why You Can’t Neglect Social Media with Your SEO Campaign”
The Relationship between Social Media and SEO [Backlinks]
Part 1 – Websites
There has been a lot of recent talk about how social media is influencing SEO. This got me wondering about off-page SEO. So I collected data from websites and compared them with each other to check if social media influences SEO by helping websites attract more backlinks. Check out the results below:
Continue reading “How to Perform SEO on website with Social Media?”
In the wake of continuous search quality updates targeting both on-site and off-site signals, high quality content is an essential element of any long-term SEO strategy. Quality content alone is however not enough in today’s very competitive online environment. A comprehensive content marketing strategy is the key to sustainable SEO.
Continue reading “SEO Content Marketing What You Need To Know and Do”
Description and Keywords meta tags
No impact on your Google rankings whatsoever, so don’t be fooled or distracted by these. The Description Meta Tag can impact on Click-Through Rates from search resuts, so a well written one (if you have one at all) is essential.
Don’t make the mistake of thinking this is a higher gear that will make your website rank better, faster. Paid, or rented, links are against Google’s TOS and using them can severely threaten your website’s future within Google.
If your website is running low on unique content then your website’s rankings will suffer. Like fuel, your website needs good quality unique content to function well on the search engine highways.
Continue reading “Demystifying SEO”