Are you using an effective, time-proven marketing strategy in 2019? Search Engine Optimization (SEO) means not having to constantly pay for website traffic. You can hire a team of specialists to put your site on Page #1 of Google – for a very hefty fee, that is… Or you can do it yourself. Seriously? SEO on your own? Yes, you can!
Just like Batman has a plan for everything (even not having a plan), this do-it-yourself SEO Guide has plans for:
How to design a website structure that will maximize your rankings;
How to provide a superb UX that will keep users coming back;
How to use your competitors’ strengths against them, and many more!
With 2019 fresh and new, it can be said that most businesses and digital marketers are starting to finalize their strategy for this year, while some might still determining the budget they’ll be willing to invest across channels they are already or planning to leverage in the next 12 months.
Before you decide which digital marketing channels you should focus on 2019, it is first essential that you understand how each one has performed for the past recent years.
Just as you wanted to utilize the channels that will get you the most out of your time, you also want to ensure that you’ll only be investing in channels that will deliver the best ROI for your money as possible.
93% of customers know these vital SEO ranking factors for getting top spots on Google, but only 7% use them. Read on to learn if you’re doing SEO right. As you know SEO key ranking factors are link building, on-page optimization and content.
A recent study discovered that in the United States, 29% of shoppers start their searches at Amazon. The best way to compete with Amazon is to make sure your site loads and performs quickly to create a seamless shopping and web experience for your customers. A two-second delay can make or break you, with an average 36% decrease in conversions.
Understanding the strength of companies like Amazon, and the metrics associated with their success can give online retailers the advantage that they need to level the playing field more than ever before. Whether your store uses a website, a mobile app, or a combination to reach its audience, understanding the core metrics of performance are of paramount importance. Read more in the article below, which provides six eCommerce performance metrics as best practices that you need to know to compete with Amazon. Continue reading “6 Ecommerce Performance Metrics You Need to Know to Compete with Amazon”
Social media accounts for over 30% of all time spent online. Social networks have changed the game forever for marketers — and the changes aren’t slowing down anytime soon. Keeping up with the latest social channels and their functionalities can feel like a full-time job. And if you’re like most marketers, you’re probably juggling other responsibilities, such as reporting on social media metrics, growing your audience, and collaborating with teams like sales and service to make every department more social.
That’s why we compiled this list of 50 social media best practices. You’ll find tips for every aspect of social media in business, from listening and engagement to publishing and advertising. But the beauty of social is its diversity. Businesses and individuals bring their own voice, tone, and approach to social media. So as you read these 50 tips, think about how you can personalize them for your unique business goals and customers. Continue reading “50 Tips of Social Media Best Practices In Business”
Hits are counted every time a visitor loads a page on your site. A visitor can make several hits in a single visit.
Keyword Density refers to the number of times a keyword or phrase appears in relation to the total word count.
Keyword Stuffing is when keywords or phrases have been arbitrarily stuck in content, in meta tags and anywhere else in an effort to rank higher for certain terms.
Pagerank is Google’s rating of the importance of a web page on a scale from 0 to 10, with a higher value indicating a more popular page. It’s based on the quantity and quality of inbound links to a site.
Search Ranking is informal phrase meaning where you land when users search for specific keywords you’re targeting on your site.
SEO Hierarchy of Needs shows the relative place of search engine optimization (SEO) tasks in order to help businesses and marketers apply this strategy of prioritization when developing any SEO campaign. Fundamental site requirements must be secure before committing resources to higher SEO objectives located at the top of the pyramid.
Since Google rolled out its Penguin Update last 2012, many SEO people soon began to panic and realized the cold hard truth that excessive link building is not going to cut it anymore. The industry is forced to think beyond the box and thus it gave birth to what we call now as link earning.
Search engine optimization has changed a lot in the past few years. Instead of just publishing text with the right keywords, small business marketers have to carefully engineer their sites so that they show up in search results. Here is a quick guide for SMB marketers looking to drive leads and encourage qualified traffic to visit their websites. Continue reading “6 Ways to Create SEO-Friendly Copy for Small Businesses”