To gate or not to gate? Should I gate content on my website? Will I turn leads away by gating content? When executed properly, your gated content can be a powerful lead generation tool that educates your target audience. If you don’t gate any content on your site, your sales team will have a harder […]
Category Archives: Marketing
[Updated] SEO Checklist for 2020
To help you along, We have listed the following SEO checklist from the perspective of Technical SEO, Design SEO, On-page SEO, Local SEO, and Ongoing SEO Support.
3 Reasons Auto Repair Shops Should Invest in Oil Change Stickers
Every business wants to attract new customers and keep them returning. You stay in business as long as you have customers coming. Once they stop, you can’t survive longer than a few months. Auto repair is particularly one of the difficult businesses. You have to be just as skilled in customer service as in auto […]
Best Practice to Protect Business and Safeguarding Against Marketing Compliance Breaches
While your team is running around trying to produce great work quickly, compliance is breathing down your neck to make sure creative is approved. Read on this article, and see how leading financial services and insurance brands, NAB and Medibank, make it work by balancing creative and compliance.
Guide to Referral Success for the Finance Sector
Money may be a sensitive subject, but it’s not off-limits. Is your brand tapping into consumers’ everyday conversations about cash? Based on the insights of working with 450+ brands, this guide by Mention Me explores: Key trends shaping the financial sector The business case for adding referral to your marketing mix When and where to […]
The New OTT Imperative: How to Stay One Step Ahead
The cord is already cut. Your audience is everywhere. And new OTT players are entering the market every day. To stay one step ahead, you need to build and retain a loyal OTT audience. Read on this article, The New OTT Imperative, for tips on how to reach your viewers and provide premium OTT experiences, […]