Discover the top trends, challenges and opportunities facing digital marketers over the next 12 months. This article discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how to take advantage of these upcoming trends and ensure marketers are at the forefront of multi-channel strategic marketing planning.
“No agency is retained for the services they provide, but for the services they provide well.” – Old Agency Proverb What do your clients really care about? Is it ad clicks and email opens from your newest campaign? Nope, your clients care about paying customers. After all, it’s customers, not website visitors, who keep the […]
Every business needs a brand. It’s what gives any company a unique identity — its look, feel, voice and personality, and can even help drive word-of-mouth referrals. But building a brand isn’t easy, and it can often feel like an intangible, fluffy goal for marketers to achieve.
Take your brand in a new direction. Diversifying your revenue streams reduces business risk and positions you to sell more products across a much wider audience. Start growing your business faster with the five revenue-building strategies contained in this article, including: Multiplying sales with drop shippers and affiliate partners Converting reluctant shoppers by offering product […]
At IntelligenceBank, we work with great brands to help them streamline their marketing operations. We thought we’d share with you the top 10 workflows our clients use to keep marketing projects on time, on brand and ensure they are compliant from a regulatory standpoint. Read on Top 10 Marketing Workflows article to learn about: Online […]
We’re not all techies, and for most, the sheer volume of marketing technologies out there is overwhelming. Marketing technology enables demand generation and customer engagement workflows. The vast array of technologies are overwhelming and often confusing. Marketers are increasingly accountable for revenue performance and planning is critical for success. So how can you find the […]
[Instagram Hashtag Study]: 649,895 brand posts show if it’s better to put Instagram hashtags in the post’s caption or in the first comment. Which is better: Placing Instagram hashtags in the post’s caption, or in the first comment? Use hashtags correctly to get followers, engagement and reach. Instagram hashtags are a big source of debate […]
Learn how the Magento platform fuels fast growth transformations Magento Commerce, part of the Adobe Experience Cloud, is a digital commerce platform engineered for rapid retail growth, is used more than any other eCommerce platform by the Internet Retailer Top 1000. This article explains the 10 reasons why migrating to Magento Commerce, a solution that […]
Email works. We know that. You know that. No other marketing channel gets you the returns that email marketing does, and no other channel allows you to have that direct, one-to-one connection to each and every customer. Another reason that email is so valuable is that you can track and measure every aspect of […]
The welcome program is the most important campaign you can send to a prospective customer. Why? Welcome emails are a bit like going on a first date or turning up to a job interview: first impressions count and you or the other person in the equation will usually make a decision in seconds. Those who’ve […]
Your email and social media channels may be united in cause, but not always in strategy. Both are powerful tools to have at your disposal, but the real results are seen when you’re able to combine the two. That’s why we’ve produced this new best practice cheatsheet – to help you use the power of […]
The advertising industry is facing some major challenges: the increasing dominance of the duopoly, alarming increases in ad fraud and strict GDPR guidelines, not to mention the rise of ad blockers. But revenue reports increasingly show that despite all of these challenges and new ones that surface every day, advertising spend continues to grow.
Your email marketing is one of the best opportunities to match customers with products and services they’ll love. There’s a reason marketers are still talking (and asking) about email. The first permission-based digital marketing channel, email remains the highest driver of ROI. It’s one of the earliest touchpoints to introduce your brand to customers. Effective […]
Ready to refresh your content marketing strategy this year? In order to help you stay ahead, we’ve created an e-book with the ultimate content marketing checklist, covering everything including useful tactics, the best tools, competitor analysis, and more. Content marketing is a vital part of a company’s marketing strategy in 2019, with 84% of companies […]
By 2020, 85% of consumers will engage with businesses without ever interacting with another human being, according to predictions from Gartner Research. That’s why more and more companies are leveraging chatbots and messaging tools like Whatsapp to engage with their prospects and customers. On top of this, consumer expectations of businesses to deliver on this […]