Meet The Brands Disrupting The Future of Commerce

In today’s “consumer anywhere, commerce everywhere” digital era, enterprises need to listen, predict, assemble and deliver a personalized customer experience, all within milliseconds — otherwise risk losing customers, revenue, competitive advantage, and brand loyalty. This notion is proliferating, and you’d be hard pressed to find an organization that doesn’t know this is the future of […]

The Real Reason Content as a Strategic Function Fails

Everybody loves success. Nobody likes to change. Clayton Christensen, author of The Innovator’s Dilemma, wrote about this almost two decades ago. He argued that as a company (or team) matures, three areas affect its capacity to handle change: resources, processes, and values. Christensen suggests that when businesses start with the question “What should (or can) […]

How to Implement Omnichannel Strategy to Create Seamless Customer Experience

Delivering seamless, integrated customer journeys is essential for good customer experience. It will also improve your results – from retention to sales to ROI. Whether you’re B2B, B2C, or not-for-profit, audiences demand the same experience, no matter where they are. Key to delivering this, you need to embrace the diverse channels your customers are using […]

Automated Customer Journey Maps

The buyer’s journey is a hot topic in marketing circles. A Google search brings up nearly 500,000 results. Marketing conferences, blogs, and social media all abound with mentions of it. All marketers strive to understand how prospects reach the point of choosing to make a purchase. Few have successfully figured it out. Automated customer journey […]

5 eCommerce Features Lead to Faster and Flexible Digital Growth

Maintaining a competitive digital presence means having an eCommerce solution which does more than just process transactions. Learn about the five essential features your commerce platform needs to swiftly navigate today’s fast-paced digital marketplaces. Success isn’t in the slow lane. Accelerate your business vision with an eCommerce solution which has the speed and flexibility to […]