Category Archives: Marketing

Discover the top trends, challenges and opportunities facing digital marketers over the next 12 months. This article discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how to take advantage of these upcoming trends and ensure marketers are at the forefront of multi-channel strategic marketing planning.

“No agency is retained for the services they provide, but for the services they provide well.” – Old Agency Proverb What do your clients really care about? Is it ad clicks and email opens from your newest campaign? Nope, your clients care about paying customers. After all, it’s customers, not website visitors, who keep the […]

Every business needs a brand. It’s what gives any company a unique identity — its look, feel, voice and personality, and can even help drive word-of-mouth referrals. But building a brand isn’t easy, and it can often feel like an intangible, fluffy goal for marketers to achieve.

Take your brand in a new direction. Diversifying your revenue streams reduces business risk and positions you to sell more products across a much wider audience. Start growing your business faster with the five revenue-building strategies contained in this article, including: Multiplying sales with drop shippers and affiliate partners Converting reluctant shoppers by offering product […]

At IntelligenceBank, we work with great brands to help them streamline their marketing operations. We thought we’d share with you the top 10 workflows our clients use to keep marketing projects on time, on brand and ensure they are compliant from a regulatory standpoint. Read on Top 10 Marketing Workflows article to learn about: Online […]

We’re not all techies, and for most, the sheer volume of marketing technologies out there is overwhelming. Marketing technology enables demand generation and customer engagement workflows. The vast array of technologies are overwhelming and often confusing. Marketers are increasingly accountable for revenue performance and planning is critical for success. So how can you find the […]

Email works. We know that. You know that. No other marketing channel gets you the returns that email marketing does, and no other channel allows you to have that direct, one-to-one connection to each and every customer.   Another reason that email is so valuable is that you can track and measure every aspect of […]

The welcome program is the most important campaign you can send to a prospective customer. Why? Welcome emails are a bit like going on a first date or turning up to a job interview: first impressions count and you or the other person in the equation will usually make a decision in seconds. Those who’ve […]

Your email and social media channels may be united in cause, but not always in strategy. Both are powerful tools to have at your disposal, but the real results are seen when you’re able to combine the two. That’s why we’ve produced this new best practice cheatsheet – to help you use the power of […]

Your email marketing is one of the best opportunities to match customers with products and services they’ll love. There’s a reason marketers are still talking (and asking) about email. The first permission-based digital marketing channel, email remains the highest driver of ROI. It’s one of the earliest touchpoints to introduce your brand to customers. Effective […]

By 2020, 85% of consumers will engage with businesses without ever interacting with another human being, according to predictions from Gartner Research. That’s why more and more companies are leveraging chatbots and messaging tools like Whatsapp to engage with their prospects and customers. On top of this, consumer expectations of businesses to deliver on this […]