Overlooking the human element of new in-store technology is a leading reason many businesses fail to make changes to adapt to new market trends. Successful implementation requires stakeholders to consider the team of people who will be using the new technology. Implementation projects can be frustrating and costly for unprepared businesses. This guide shows how […]
Category Archives: Marketing
How to Align Team, Prove ROI and Present Winning Business Case for New In-Store Technology
When you’re preparing your stores for the future of retail, one of the most effective changes you can enact is to implement innovative technologies. But it’s not enough for new systems to be what your business needs; they need to show proven profitability. Building a strong case for a proposed retail technology is the best […]
Referral Success in the Gifting Sector
What are the trends in the gift market, and how can referrals boost acquisition? The gift market is the perfect environment for referrals. This guide to outline the key trends and how referrals can play a part in driving new customers during peak shopping periods. Key dates for the gift sector Recent gifting trends How […]
Meet The Brands Disrupting The Future of Commerce
In today’s “consumer anywhere, commerce everywhere” digital era, enterprises need to listen, predict, assemble and deliver a personalized customer experience, all within milliseconds — otherwise risk losing customers, revenue, competitive advantage, and brand loyalty. This notion is proliferating, and you’d be hard pressed to find an organization that doesn’t know this is the future of […]
The Real Reason Content as a Strategic Function Fails
Everybody loves success. Nobody likes to change. Clayton Christensen, author of The Innovator’s Dilemma, wrote about this almost two decades ago. He argued that as a company (or team) matures, three areas affect its capacity to handle change: resources, processes, and values. Christensen suggests that when businesses start with the question “What should (or can) […]
How to Implement Omnichannel Strategy to Create Seamless Customer Experience
Delivering seamless, integrated customer journeys is essential for good customer experience. It will also improve your results – from retention to sales to ROI. Whether you’re B2B, B2C, or not-for-profit, audiences demand the same experience, no matter where they are. Key to delivering this, you need to embrace the diverse channels your customers are using […]
How to Build Advertisement That Grabs Attention Instantly
There’s a war brewing on our televisions. It’s not a climactic battle from “Game of Thrones,” but one between the companies providing the content. Streaming platforms from Disney, Apple, NBC, CBS, and HBO, among others, strive to plant a flag on the mountain that Netflix once peaked.
ROI Challenge and Solutions for Marketing Biggest Problem
When you work in marketing, you believe in marketing. Maybe you and your team have done all the research, been careful to stay on top of the marketing trends of the day, made investments in the technology, and pursued all the marketing channels that promised to provide the biggest payoff. Maybe you’ve done everything you […]
Automated Customer Journey Maps
The buyer’s journey is a hot topic in marketing circles. A Google search brings up nearly 500,000 results. Marketing conferences, blogs, and social media all abound with mentions of it. All marketers strive to understand how prospects reach the point of choosing to make a purchase. Few have successfully figured it out. Automated customer journey […]
Aligning Strategy to Maximize Marketing Effectiveness
The rise of the CMO meant that marketing leaders no longer reported to Sales, but rather gained a place in the C-Suite alongside their peers. With it, came increased expectations for results—performance in form of financial returns. The days of campaigns exclusively targeted at “brand awareness” seemed all but extinct. Yet, despite the common challenge […]