Why Training, Change Management and User Buy-In Are Key to Deploy Omnichannel Technology

Overlooking the human element of new in-store technology is a leading reason many businesses fail to make changes to adapt to new market trends. Successful implementation requires stakeholders to consider the team of people who will be using the new technology. Implementation projects can be frustrating and costly for unprepared businesses. This guide shows how […]

Meet The Brands Disrupting The Future of Commerce

In today’s “consumer anywhere, commerce everywhere” digital era, enterprises need to listen, predict, assemble and deliver a personalized customer experience, all within milliseconds — otherwise risk losing customers, revenue, competitive advantage, and brand loyalty. This notion is proliferating, and you’d be hard pressed to find an organization that doesn’t know this is the future of […]

The Real Reason Content as a Strategic Function Fails

Everybody loves success. Nobody likes to change. Clayton Christensen, author of The Innovator’s Dilemma, wrote about this almost two decades ago. He argued that as a company (or team) matures, three areas affect its capacity to handle change: resources, processes, and values. Christensen suggests that when businesses start with the question “What should (or can) […]

How to Implement Omnichannel Strategy to Create Seamless Customer Experience

Delivering seamless, integrated customer journeys is essential for good customer experience. It will also improve your results – from retention to sales to ROI. Whether you’re B2B, B2C, or not-for-profit, audiences demand the same experience, no matter where they are. Key to delivering this, you need to embrace the diverse channels your customers are using […]

Automated Customer Journey Maps

The buyer’s journey is a hot topic in marketing circles. A Google search brings up nearly 500,000 results. Marketing conferences, blogs, and social media all abound with mentions of it. All marketers strive to understand how prospects reach the point of choosing to make a purchase. Few have successfully figured it out. Automated customer journey […]