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Category Archives: Advertising

7 Golden Rules to Create Visual Hierarchy on Your Website

After reading this title, you might be asking yourself, “What is visual hierarchy?” In its simplest form, visual hierarchy is how you can set up something to trick the eye. Are you still confused? Let me explain further. Visual hierarchy is the principle of the arrangement of the elements of design to lead the viewer’s […]

Posted byEmma WatsonJanuary 11, 2021January 11, 2021Posted inAdvertising

Things to Consider Before Starting Pay-Per-Click(PPC) Marketing Campaign

You can lose a lot of money quickly with pay-per-click marketing if you don’t know what you’re doing. So the following are a couple of things to consider. If both of them fall into place, then, by all means, try PPC marketing.

Posted byThomas ApelApril 10, 2020April 10, 2020Posted inAdvertising

12 Key Essentials for Advanced Targeted Advertising to Grow Profits

Global spend on TV advertising is forecast to rise from 173 billion US dollars in 2018 to 192 billion US dollars in 2022, according to Statistica. Global spend on TV advertising continues to rise. Using the latest dynamic targeted advertising solutions, channel providers can win a bigger share of advertising budgets. Advertising becomes part of […]

Posted byThomas ApelNovember 5, 2019Posted inAdvertising

How to Build Advertisement That Grabs Attention Instantly

There’s a war brewing on our televisions. It’s not a climactic battle from “Game of Thrones,” but one between the companies providing the content. Streaming platforms from Disney, Apple, NBC, CBS, and HBO, among others, strive to plant a flag on the mountain that Netflix once peaked.

Posted byThomas ApelOctober 3, 2019October 3, 2019Posted inAdvertising

Data-Based Best Practices for Successful Facebook Advertising Campaigns

Facebook is the biggest social media platform in the world, but thanks to its algorithm you won’t get very far without boosting your posts or running ads. We analysed over 100,000 Facebook ads and then ran a series of tests to determine: The most powerful ad type for customer acquisition The approx. word count of […]

Posted byThomas ApelSeptember 3, 2019September 18, 2020Posted inAdvertising, Facebook

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