What Pharma and Biotech Companies Stand to Grain from Early Drug Development Failures

Learn How to Slash Your Spending by Failing Faster Pharma and biotech companies waste billions of dollars—and years of research—developing drugs that will never make it to market. This article examines the skyrocketing cost of drug development and provides step-by-step guidance for executing a successful fail fast strategy. You’ll learn: The top benefits of a […]

Dilemmas and Digital Experience Solutions for Marketing Medical Devices

Getting the attention of busy physicians and hospital executives is more challenging than ever for medical device manufacturers across the globe. Doctors are busier and have less time to see patients, let alone talk to a sales representative. Successful medical device marketers have learned how to harness the power of digital to achieve their key […]

Payment Accuracy Strategy and the American Value-Based Healthcare System

As the U.S. shifts to value-based care models, getting reimbursement claims accurate from the get-go becomes ever more important. Driving Payment Accuracy is of critical importance to many health plans. It’s important to understand how the market is evolving, how to take advantage of best practices, and how to avoid common pitfalls associated with some […]

Healthcare and Insurance News Headline Updated on 27 November 2019

The headline on 27 November 2019 Pennsylvania is one step closer to moving off of Healthcare.gov to its own exchange. Paige Minemyer has more. Source: Pennsylvania Partners with GetInsured to Build and Operate State-Based Health Insurance Exchange Here’s a fun piece of trivia for the holiday table: A restaurant in New York is apparently offering […]

Customizing Healthcare Communications for Men and Women To Maximize Engagement and Participation

Providers understand the importance of communicating with patients about gender-specific health risks and conditions. However, other less obvious differences in care expectations exist between the sexes. For example, a recent Intrado study found that male patients have a greater interest in receiving healthcare communications about bills and financial responsibilities than female patients. A recent Intrado […]