Today’s customers expect a seamless, intelligent, and personalized experience that operates at the speed of the cloud and continuously available. To deliver an optimal customer experience, enable you to stay ahead of competitors. You need a distributed, intelligent, and responsive architecture which only possible when the right database is in place. Read this article to …
Securely connecting the right data to the right technology is the key to proving innovation success. AI and ML can take innovation insights to the next level, adding new levels of intelligence to your program. However, we know that the risk associated with new technology can stifle innovation. Read on this article which includes a …
As you work to build your business into an AI-driven enterprise, you’ve probably encountered a few baffling pitfalls along the way. While you have hired top-notch data scientists to build models and invested in expensive data science tools, you still can’t get your AI projects off the ground. Why? What factors make it so hard …
For data to mean something, it needs to be consumable by everybody in the organization, not just the data whizzes. And today, more and more businesses want to put better data into the hands of the people who need it to do their jobs. If you’ve been tasked to lead a new data initiative or …
You’re probably already segmenting web visitors in some way, but have you ever considered all the actions that customers take on your website beyond what you usually focus on: What products or site areas are visitors hovering their cursor over? How long are visitors spending on particular product pages and what percent are they viewing? …
Hyperscale cloud platforms continue the relentless expansion of their physical data center footprint, now turning increasingly to emerging markets like Indonesia and South Korea. This is happening amid a massive shift of enterprise computing workloads to these platforms. Meanwhile, a lot of investment is going into the deployment of edge-computing capacity at much smaller sites …
Organizations with healthy contact data save money on shipping and direct mail costs; they formulate effective business strategies and their customers experience high levels of satisfaction. Data Quality today is, first-and-foremost, a bottom-line issue that businesses must address to stay competitive. To help managers and executives, marketing professionals, and other non-technical personnel understand what data …
Companies have access to more data than ever before but are struggling to reap its full benefits. Inadequate tools and poorly developed strategies are leaving them without the game-changing results they need. To help organizations capitalize on the latest innovations and surface the most impactful data insights, this article identified the top 8 data, analytics, …
It has never been more important to stand out in the pharmaceutical market – and now that the world is facing COVID-19, all brands face the challenge of this shockwave in refreshing their customer understanding. Failure to do so is a failure to respect this new customer reality, and this is where the importance of …
How can marketing leaders uncover the impact of COVID-19 with so many other forces at play? Can we still leverage historical results to predict outcomes given this unprecedented, non-regular event? How will we know the lagging impact of COVID-19 as we shift to stabilization/recovery and revitalization phases? This article answers these questions and more. While …
The web is the greatest repository of knowledge humankind has ever created, and it’s about to unlock some previously unheard-of innovations for enterprises who are willing to see quality data amid the chaos. In this article, you’ll learn about: The trends that are driving Web Data Integration (WDI) adoption in the enterprise The stages of …
Modernizing data platforms can create challenges. Although traditional data catalogs can deliver some visibility across datasets, achieving DataOps success, and delivering true value from your organization’s data will require more modern methods. If you’re looking to leverage a DataOps approach, you may want to consider the options before jumping on the traditional data catalog bandwagon. …
The explosion in data, the vast array of new capabilities, and the dramatic increase in demands have changed how data needs to be moved, stored, processed, and analyzed. But new architectures like data warehouses and lakes are creating additional bottlenecks within IT because many existing processes are labor-intensive and insufficient. How can you satisfy today’s …
Don’t you want both data protection and availability? All-Flash storage lets apps with a need for speed to take advantage of it for faster protection and restoration. By going behind data protection and storage, All-flash solid-state technology is not just overhead, but a business enabler. You can use it to simplify and reduce complexity and …
The purpose of this article is to boost your data confidence so that you can start delivering more powerful engagements for show-stopping marketing results. Performance hinges on customer experience. Don’t be reactive, be proactive. Anticipate your customers’ needs before they do, and delight them until they can’t get enough. This article will help you: Get …
