How Database Technology Decisions Affect Customer Experience

Today’s customers expect a seamless, intelligent, and personalized experience that operates at the speed of the cloud and continuously available. To deliver an optimal customer experience, enable you to stay ahead of competitors. You need a distributed, intelligent, and responsive architecture which only possible when the right database is in place. Read this article to …

Secure Data Collaboration in Enterprise Innovation Strategy

Securely connecting the right data to the right technology is the key to proving innovation success. AI and ML can take innovation insights to the next level, adding new levels of intelligence to your program. However, we know that the risk associated with new technology can stifle innovation. Read on this article which includes a …

How MLOps Deliver Machine Learning Applications to Scale Production AI

As you work to build your business into an AI-driven enterprise, you’ve probably encountered a few baffling pitfalls along the way. While you have hired top-notch data scientists to build models and invested in expensive data science tools, you still can’t get your AI projects off the ground. Why? What factors make it so hard …

Key Actions to take Proactive and Sustainable Approach in Data Privacy

For data to mean something, it needs to be consumable by everybody in the organization, not just the data whizzes. And today, more and more businesses want to put better data into the hands of the people who need it to do their jobs. If you’ve been tasked to lead a new data initiative or …

Data-Driven Visitor Segmentation Strategies for E-Commerce Personalize Online Experience

You’re probably already segmenting web visitors in some way, but have you ever considered all the actions that customers take on your website beyond what you usually focus on: What products or site areas are visitors hovering their cursor over? How long are visitors spending on particular product pages and what percent are they viewing? …

Hyperscale and Microscale Cloud Platforms as Global Data Center Growth Trends

Hyperscale cloud platforms continue the relentless expansion of their physical data center footprint, now turning increasingly to emerging markets like Indonesia and South Korea. This is happening amid a massive shift of enterprise computing workloads to these platforms. Meanwhile, a lot of investment is going into the deployment of edge-computing capacity at much smaller sites …

7 Cs Fundamental Principles of Data Quality?

Organizations with healthy contact data save money on shipping and direct mail costs; they formulate effective business strategies and their customers experience high levels of satisfaction. Data Quality today is, first-and-foremost, a bottom-line issue that businesses must address to stay competitive. To help managers and executives, marketing professionals, and other non-technical personnel understand what data …

Top 8 Cloud, Data and Analytics Trends for 2020

Companies have access to more data than ever before but are struggling to reap its full benefits. Inadequate tools and poorly developed strategies are leaving them without the game-changing results they need. To help organizations capitalize on the latest innovations and surface the most impactful data insights, this article identified the top 8 data, analytics, …

Earn Data Trust for Pharmaceutical and Build it into Strategy

It has never been more important to stand out in the pharmaceutical market – and now that the world is facing COVID-19, all brands face the challenge of this shockwave in refreshing their customer understanding. Failure to do so is a failure to respect this new customer reality, and this is where the importance of …

Advanced Analytics for Marketing Measurement Through Uncertainty during COVID-19

How can marketing leaders uncover the impact of COVID-19 with so many other forces at play? Can we still leverage historical results to predict outcomes given this unprecedented, non-regular event? How will we know the lagging impact of COVID-19 as we shift to stabilization/recovery and revitalization phases? This article answers these questions and more. While …