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How Database Technology Decisions Affect Customer Experience

Today’s customers expect a seamless, intelligent, and personalized experience that operates at the speed of the cloud and continuously available. To deliver an optimal customer experience, enable you to stay ahead of competitors. You need a distributed, intelligent, and responsive architecture which only possible when the right database is in place. Read this article to …

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Data-Driven Visitor Segmentation Strategies for E-Commerce Personalize Online Experience

You’re probably already segmenting web visitors in some way, but have you ever considered all the actions that customers take on your website beyond what you usually focus on: What products or site areas are visitors hovering their cursor over? How long are visitors spending on particular product pages and what percent are they viewing? …

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Hyperscale and Microscale Cloud Platforms as Global Data Center Growth Trends

Hyperscale cloud platforms continue the relentless expansion of their physical data center footprint, now turning increasingly to emerging markets like Indonesia and South Korea. This is happening amid a massive shift of enterprise computing workloads to these platforms. Meanwhile, a lot of investment is going into the deployment of edge-computing capacity at much smaller sites …

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7 Cs Fundamental Principles of Data Quality?

Organizations with healthy contact data save money on shipping and direct mail costs; they formulate effective business strategies and their customers experience high levels of satisfaction. Data Quality today is, first-and-foremost, a bottom-line issue that businesses must address to stay competitive. To help managers and executives, marketing professionals, and other non-technical personnel understand what data …

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Advanced Analytics for Marketing Measurement Through Uncertainty during COVID-19

How can marketing leaders uncover the impact of COVID-19 with so many other forces at play? Can we still leverage historical results to predict outcomes given this unprecedented, non-regular event? How will we know the lagging impact of COVID-19 as we shift to stabilization/recovery and revitalization phases? This article answers these questions and more. While …

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With Quality and Control, Web Data Enters the Enterprise Mainstream

The web is the greatest repository of knowledge humankind has ever created, and it’s about to unlock some previously unheard-of innovations for enterprises who are willing to see quality data amid the chaos. In this article, you’ll learn about: The trends that are driving Web Data Integration (WDI) adoption in the enterprise The stages of …

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Collaborative Data Catalog to Achieve DataOps Success and Deliver Significant Value

Modernizing data platforms can create challenges. Although traditional data catalogs can deliver some visibility across datasets, achieving DataOps success, and delivering true value from your organization’s data will require more modern methods. If you’re looking to leverage a DataOps approach, you may want to consider the options before jumping on the traditional data catalog bandwagon. …

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Strategies to Automate and Accelerate End-To-End Data Pipeline

The explosion in data, the vast array of new capabilities, and the dramatic increase in demands have changed how data needs to be moved, stored, processed, and analyzed. But new architectures like data warehouses and lakes are creating additional bottlenecks within IT because many existing processes are labor-intensive and insufficient. How can you satisfy today’s …

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How to Achieve Flexible Data Protection and Availability with All-Flash Storage

Don’t you want both data protection and availability? All-Flash storage lets apps with a need for speed to take advantage of it for faster protection and restoration. By going behind data protection and storage, All-flash solid-state technology is not just overhead, but a business enabler. You can use it to simplify and reduce complexity and …

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